Category: Technology

  • Cor Consulting Broadens Industry Reach Beyond Telecom With Automotive and AI-Focused Initiatives

    Cor Consulting expands beyond telecom, entering automotive services and exploring AI partnerships to better support small business growth.

    FEDERAL WAY, WA, UNITED STATES, March 18, 2026 /EINPresswire.com/ — SEATTLE, WA — Cor Consulting aims to expand into new industries as part of its ongoing growth strategy. While telecom remains the firm’s core strength, the company is actively diversifying its service offerings to better support small businesses and evolving market demands.

    Building on a Strong Telecom Foundation

    Cor Consulting currently operates multiple locations focused on B2B sales within the telecommunications sector. Through these operations, the firm has supported customer acquisition and market expansion efforts for national telecom providers while developing scalable sales systems and team-based execution models.

    This experience has allowed Cor Consulting to establish consistent training standards, leadership development practices, and performance-driven sales strategies that can be adapted across industries.

    Expanding Into Automotive Services

    As part of its industry diversification, one Cor Consulting location is now operating within the automotive services space. This initiative focuses on helping vehicle owners obtain replacement car keys at significantly lower rates than traditional dealership options.

    For Cor Consulting, entering the automotive industry means improving accessibility to essential services while applying its direct sales and customer engagement expertise in a consumer-focused environment. Company leadership has indicated that this initiative serves as a model for how the firm evaluates and enters new markets with practical, service-driven offerings.

    Exploring Opportunities in the AI Sector

    In addition to automotive services, Cor Consulting is actively exploring partnerships with business-to-business clients in the artificial intelligence sector. These efforts are aimed at helping small and mid-sized businesses leverage AI-powered tools to improve sales operations, marketing outreach, and customer engagement.

    The firm’s interest in AI reflects a broader strategy to complement human-led sales efforts with technology that enhances efficiency and data-driven decision-making. Cor Consulting has emphasized that these tools are intended to support sales teams and business owners rather than replace relationship-based selling.

    Supporting Small Business Growth Across Industries

    Cor Consulting’s expansion into new industries is driven by its focus on small business development. By applying proven sales frameworks to different sectors, the firm aims to help businesses strengthen revenue pipelines, adapt to changing technologies, and compete in increasingly complex markets.

    Company leadership has stated that diversification allows Cor Consulting to better serve a wider range of clients while continuing to refine its core operational model.

    For additional information or media inquiries, please contact Cor Consulting through its Seattle-area offices.

    Aaron
    Cor Consulting Agency
    email us here

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  • Simplain’s Growth Journey Continues with New Center of Excellence in Coimbatore

    New facility strengthens Simplain’s engineering and technical capacity to enhance deliverability of innovative solutions and exceptional services

    DIAMOND BAR, CA, UNITED STATES, March 18, 2026 /EINPresswire.com/ — Simplain Software Solutions, a leading provider of AI-powered vendor collaboration solutions, has announced the opening of its second technology center in Coimbatore, India. This expansion marks a significant milestone in Simplain’s growth journey, strengthening its global operations with enhanced capabilities in product development, technical operations, and customer support. The new center will also serve as a hub for research & development, AI innovation, integration development, and managed services, while advancing software solutions tailored for retailers and wholesalers.

    Simplain helps retailers, wholesalers, and distributors optimize their vendor-related information exchanges. Its flagship product, Simplain Vendor Portal (StreamCollab), offers a centralized platform for businesses to access, manage, and distribute accurate, up-to-date merchandise, vendor trade funds, and vendor information through efficient workflows. Selected and effectively implemented by leading retailers across North America, this cloud-based, AI-integrated SaaS solution is designed to improve data quality, enhance supply chain traceability, and boost operational efficiency, offering comprehensive insights into business operations.

    By expanding its presence in the rapidly growing, technology-driven hub of Coimbatore, Simplain continues to execute its strategic vision of strengthening global operations across time zones, accelerating product development, and scaling AI-led innovation. This expansion further enhances the support ecosystem behind its centralized vendor collaboration platform, enabling greater agility and responsiveness. Customers can expect faster development cycles, improved support accessibility, and continued advancement in AI innovation, including emerging agentic AI capabilities.

    “The new facility is a dream come true for our team in India,” said Mr. Sabari Mohan Kuttappan, Managing Director of Simplain Software India Private Limited, an exclusive subsidiary of Simplain Software Solutions LLC. “We have been planning this for over a year, and we are delighted to bring it to fruition. Strategically located in the heart of the city, the new facility offers greater convenience and accessibility for our team members.

    “As retailers, wholesalers, and distributor navigate increasing levels of complexity, they need solutions that provide greater clarity, deeper insights, and the flexibility to adapt to evolving business needs — capabilities we are proud to deliver alongside our industry expertise and best-practice knowledge,” said Sanjaye Elayattu, founder and President of Simplain. “By expanding our product development and customer success teams, we are continue reinforcing our commitment to continuous innovation and service excellence,, enabling our customers to achieve higher levels of efficiency, scalability, and profitability.” 

    Mark Keelan
    Simplain Software Solutions
    +1 (858) 945-6244
    mfkeelan@simplain.com

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  • Astroline Introduces Dedicated Ethics, Limits, and Disclaimers Section to Promote Responsible Use of Symbolic Frameworks

    Astroline adds Ethics & Disclaimers section to promote mindful, non-predictive use of symbolic self-exploration tools.

    NY, UNITED STATES, March 18, 2026 /EINPresswire.com/ — Astroline, the digital self-exploration platform combining astrology with tarot, numerology, and palmistry, unveiled a new prominent Ethics, Limits, and Disclaimers section today, formalizing its policies on service boundaries, data handling, and user responsibilities. The update clearly states that symbolic tools are positioned as optional aids for self-reflection on personal patterns – not as panaceas, scientific predictions, medical advice, financial guidance, legal opinions, or substitutes for professional counseling.

    Accessible via a dedicated tab on the homepage and integrated into app onboarding, the section details Astroline’s commitment to transparency: explanations of interpretive methods, inherent limitations of esoteric practices, privacy protections under GDPR compliance, and directives to seek qualified experts for sensitive issues like mental health, physical wellness, investments, or legal disputes. This initiative addresses rising demand for clarity amid growing adoption of digital wellness and reflection apps, with internal data showing 65% of users seeking explicit guidance on appropriate use cases.

    “Our ethics framework ensures symbolic exploration enhances rather than replaces rational processes,” said the Astroline team. “We proactively disclose that no tool – astrological or otherwise – guarantees outcomes, empowering users to engage mindfully.” Key elements include age restrictions (18+), prohibitions on dependency-forming language, and partnerships with mental health resources for referral. The section also outlines content moderation standards, avoiding sensationalism like “fate-changing” claims, in line with journalistic editorial guidelines.

    This rollout coincides with broader industry shifts toward accountability in esoteric tech, following similar disclosures by platforms in meditation and personality assessment spaces. Astroline’s multi-framework approach remains centered on hypothesis-driven insights, blending traditional symbols with behavioral psychology prompts to aid decision-making without overreach.

    About Astroline
    Astroline delivers personalized reports across birth charts, zodiac insights, tarot interpretations, palm analysis, and emerging symbolic tools, all framed for voluntary self-discovery and pattern recognition. The platform rejects predictive absolutes, maintains strict ethical boundaries, and urges professional consultation for health, finance, law, or therapy needs. Fully operational on iOS, Android, and web.

    Zaniah Garsia
    Appmaking LTD
    email us here

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  • TraineryHCM Wins Recognition for Best Innovative, Emerging Tech Solution in Talent Development

    The 2026 Lighthouse Tech Awards recognition reflects the strength of the TraineryLEARN solution and its differentiation in the market.

    When you align employee development with business goals and connect the right data, learning stops being a function and becomes a catalyst for smarter decisions and meaningful growth.”
    — Mahesh Kumar, Managing Director

    RALEIGH, NC, UNITED STATES, March 18, 2026 /EINPresswire.com/ — TraineryHCM™ has received the Finalist Award for Best Innovative or Emerging Tech Solution in Talent Development in the 2026 Lighthouse Tech Awards program. This recognition reflects the strength of the TraineryLEARN solution and the differentiation it brings to the market.

    “TraineryLEARN delivers the features that you would expect from an enterprise LMS, with a twist – its integrated Training Management System (TMS) and Coaching Management System (CMS) differentiate it from many other enterprise learning platforms and make it useful for organizations that deliver training and/or coaching to their employees at scale,” said the Lighthouse Research & Advisory Awards Judging Panel.

    The newly renamed Lighthouse Tech Awards program highlights HR technology companies serving employers and employees across North America, EMEA, and APAC. Formerly known as the HR Tech Awards, the program evolved this year to reflect its continued growth and influence across the global HR technology landscape. Now in its seventh year, the program recognizes solutions that support workforce hiring, development, performance, and retention.

    TraineryLEARN replaces disconnected learning tools with a single system that manages training, coaching, credentials, and learning at scale. It tracks outcomes across all learning programs and modalities, providing a fully integrated view of skills training and the learning & development ecosystem.

    While many vendors offer individual LMS or TMS tools, Trainery takes a new approach, viewing talent development as an integrated, rapid-growth ecosystem and a driver of business performance. The unified HCM foundation connects performance, pay, and growth, without silos or complexity.

    “With TraineryLEARN, development ties directly to skill gaps surfaced in real performance data. Learning builds capability, capability improves performance, and performance informs compensation. This growth triangle elevates learning from operational tracking to a data-driven approach that turns employee development into tangible business outcomes,” shared Mahesh Kumar, Founder and Managing Director of TraineryHCM.

    George Rogers, Chief Strategy Officer at Lighthouse, notes, “HR leaders are navigating constant change. Technology should simplify work, not add complexity. The Lighthouse Tech Awards spotlight providers that are building solutions employers can actually implement, scale, and trust. That clarity is more important than ever.”

    “On behalf of our entire team, we are honored to be recognized for our innovative technology. This achievement reflects our commitment to meeting the real-world needs of clients,” said Kumar.

    Lighthouse Tech Awards serve as a trusted signal in a crowded marketplace, helping technology buyers identify solutions with proven results and meaningful differentiation. Each submission is rigorously evaluated by an independent panel of practitioners, consultants, and educators to ensure measurable impact, innovation, and practical application in real-world environments.

    In partnership with UNLEASH America, Lighthouse is recognizing winners during the UNLEASH America 2026 Conference in Las Vegas, March 17-19.

    ABOUT
    TraineryHCM is an all-in-one Human Capital Management (HCM) suite that connects performance management, learning and development, and compensation planning in a single platform. Unlike point solutions, TraineryHCM’s four pillars – Performance, TraineryLEARN, CompBldr, and TraineryCORE – share data natively, eliminating silos between HR tools. Learn more at TraineryHCM.com.

    Karen Pittenger
    Black Olive Communications | TraineryHCM
    +1 317-319-1831
    email us here

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  • How Buyers Explore Homes Is Changing as Compass-Redfin and Keller Williams-Zillow Expand Focus on Search and Exposure

    As industry partnerships emphasize listing visibility, The ReelMap introduces a discovery-based platform focused on how buyers engage before they search

    The industry is fighting over who shows the listings. We’re focused on who shapes the decision before the search even begins.”
    — Robert Gomez, Founder of The ReelMap

    SAN ANTONIO, TX, UNITED STATES, March 18, 2026 /EINPresswire.com/ — The way buyers explore homes is evolving.

    Recent industry developments — including the alignment of Compass and Redfin, along with Keller Williams’ collaboration with Zillow — reflect a continued focus on expanding listing exposure, pre-market visibility, and search-based distribution.

    These initiatives are designed to increase reach and provide sellers with broader access to potential buyers.

    At the same time, consumer behavior is shifting.

    Today’s buyers are increasingly engaging with video content, neighborhood insights, and local exploration before defining specific search criteria.

    The ReelMap, a real estate technology platform, is introducing a discovery-based model designed to support this earlier stage of the homebuying journey.

    “Search remains an essential part of real estate,” said Robert Gomez, founder of The ReelMap.
    “However, many buyers are spending more time exploring areas, communities, and lifestyle through video before they begin filtering listings.”

    The platform enables real estate professionals to map video content to specific geographic locations, allowing buyers to experience homes, neighborhoods, and surrounding amenities through a visual, location-based interface.

    Rather than existing only within social media feeds, content on The ReelMap is structured into a persistent, map-based format that can be revisited and explored over time.

    “Video continues to play a growing role in how properties are presented,” Gomez said.
    “What is evolving is how that content is organized and how long it remains accessible.”

    The ReelMap allows agents and brokerages to build a library of geo-tagged content, including property tours, neighborhood overviews, and local business highlights, all tied to specific locations.

    As artificial intelligence and search platforms continue to expand access to listing data, platforms that provide context, perspective, and localized insight are becoming increasingly relevant in the decision-making process.

    “In a digital environment where information is widely accessible, context becomes more valuable,” Gomez said.
    “Buyers are not only evaluating properties — they are also evaluating the experience of living in a place.”

    According to the company, brokerages that adopt structured video discovery early may strengthen how their markets are presented online over time.

    “As more content becomes available, the way it is organized will play an important role,” Gomez said.
    “Early adoption may help brokerages establish a stronger presence in how their local market is explored by future buyers.”

    The ReelMap is currently onboarding agents and brokerages across multiple markets, with a focus on building location-based video ecosystems that support both buyers and real estate professionals.

    About The ReelMap

    The ReelMap is a real estate technology platform designed to connect property and neighborhood video content directly to geographic locations. The platform enables agents and brokerages to create structured, location-based video libraries that support modern home discovery and enhance how buyers explore real estate markets.

    Maribel Gomez
    The ReelMap
    press@thereelmap.com
    Visit us on social media:
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  • DiBooq Expands Its Vacation Rental Channel Manager with Seasonal and Global Booking Conditions

    DiBooq expands its vacation rental channel manager with seasonal and global booking conditions, helping hosts manage demand and booking rules across platforms.

    With the new seasonal booking conditions and global control features, we are giving hosts even more flexibility when managing their vacation rentals”
    — Ralf Spielvogel

    POTSDAM, BRANDENBURG, GERMANY, March 18, 2026 /EINPresswire.com/ — DiBooq is expanding its vacation rental channel manager with new features that allow more flexible control of booking conditions. Hosts of vacation apartments and vacation homes can now adapt their rental strategy more precisely to seasonal demand and manage booking rules centrally across all connected platforms.

    With the introduction of seasonal booking conditions, minimum stays, check in and check out days, and maximum stay lengths can be defined depending on the season. These settings apply across all channels and are automatically synchronized with major booking platforms such as Airbnb, Booking.com, and the Vrbo group.

    Seasonal differences play a crucial role in vacation rentals. During high season, longer stays are often preferred, while shorter bookings during quieter periods can help increase occupancy. The new DiBooq features allow hosts to manage these differences more strategically.

    Seasonal booking rules help improve occupancy

    For example, property owners can define a minimum stay of seven nights during high season with check in and check out on Saturdays. This helps avoid gaps in the booking calendar and optimizes occupancy during periods of high demand.

    During the low season, shorter stays can be allowed to attract more guests and enable spontaneous bookings. More information https://www.dibooq.com/vacation-home-owner/vacation-rental-channel-manager/

    Additional global booking conditions in the Channel Manager

    In addition to seasonal rules, DiBooq has also introduced global booking conditions in the vacation rental channel manager. These include advance notice, preparation time, and booking window settings. These options give hosts greater control over when and under which conditions guests can book their accommodation.

    Key features at a glance:

    • Define advance notice
    Hosts can determine how short notice bookings are allowed. For example, bookings can be required to be made at least two days before arrival. This ensures enough time for organization and guest communication.

    • Plan preparation time between bookings
    Preparation time allows an automatic buffer between two stays. For example, an additional day can be reserved for cleaning, maintenance, or preparing the property for the next guest.

    • Set a booking window
    The booking window defines how far in advance guests can make reservations. For new hosts in particular, a limited booking window offers additional flexibility when planning their future rental strategy.

    “With the new seasonal booking conditions and global control features, we are giving hosts even more flexibility when managing their vacation rentals,” explains the DiBooq team. “Especially when marketing across multiple booking platforms, it is essential to manage booking rules easily and centrally.”

    Availability and pricing

    The new features are available immediately to all users of the DiBooq vacation rental software. The software is available for up to five properties starting at € 14 per month net with an annual subscription (plus VAT) or € 21 per month net with a monthly subscription (plus VAT).

    About DiBooq GmbH

    DiBooq is an all in one vacation rental software designed for 1 to 10 vacation properties. The solution helps hosts manage their properties efficiently on a daily basis. The integrated Channel Manager provides connections to Airbnb, Booking.com, and Vrbo including FeWo direkt, Expedia, and Abritel. The platform also includes its own booking engine, a booking website, automated workflows, and intelligent networking between owners and property managers. This allows hosts to optimize their processes, save time, increase occupancy, and offer guests a professional booking experience. More information https://www.dibooq.com/

    Press contact
    Ralf Spielvogel
    DiBooq GmbH
    Heinrich-Mann-Allee 3b
    14473 Potsdam
    Germany
    https://www.dibooq.com/de/
    hello@dibooq.com

    Ralf Spielvogel
    DiBooq GmbH
    +49 331 76997530
    hello@dibooq.com
    Visit us on social media:
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    Airbnb Channel Manager in Vacation Rental Software DiBooq

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  • enQase Making Quantum Security Splash at RSA Conference 2026

    Platform innovations, thought leadership interviews, and industry engagement highlight enQase momentum in quantum-safe security

    AUSTIN, TX, UNITED STATES, March 18, 2026 /EINPresswire.com/ — enQase, a pioneer in quantum security and crypto-agility, announced a series of activities surrounding RSA Conference 2026 that highlight the company’s growing leadership in the emerging quantum-safe security market.

    The company will showcase enhancements to the enQase quantum security platform while participating in several industry conversations on the future of cryptographic protection in the quantum era.

    Rajesh Patil Featured in Industry Discussions at RSA Conference
    Rajesh Patil, Interim CEO and CTO of enQase, will participate in multiple discussions and media engagements associated with RSA Conference 2026.

    Ahead of the conference, Patil met with security leader and top RSA influencer Shira Rubinoff to discuss the implications of quantum computing on encryption and the growing urgency of quantum-safe cryptographic strategies. The discussion builds on enQase thought leadership exploring how quantum attacks may impact traditional encryption models and the need for physics-based security approaches.

    During RSA Conference, Rubinoff will also conduct an on-site interview and booth walkthrough with Patil at the enQase booth in the North Expo. The interview is scheduled for Wednesday, March 25, 2026 at 11:30 AM at Booth #6483.

    These conversations focus on how organizations can transition from awareness of quantum risk to practical implementation of quantum-safe security solutions.

    enQase Quantum Security Platform Demonstrations
    Throughout RSA Conference 2026, enQase will demonstrate enhancements to its full-stack quantum-safe security platform.

    The enQase platform integrates proven cryptography, physics-based quantum hardware, and a flexible software integration layer designed to help enterprises adopt quantum-safe security with minimal disruption to existing infrastructure.

    Live demonstrations at the booth will highlight how organizations can:
    • Gain visibility into cryptographic usage across systems and infrastructure
    • Implement crypto agility across enterprise environments
    • Integrate quantum-safe capabilities while maintaining operational continuity
    • Align security strategies with emerging NIST standards, regulatory expectations, and internal policies, implementing powerful governance

    The demonstrations are designed for CISOs, security architects, and enterprise risk leaders preparing for the long-term impact of quantum computing on data protection.

    Security You Should Know Podcast Feature
    In advance of RSA Conference, Patil is also featured on the Security You Should Know Podcast, where he joins several CISOs to discuss the evolving cryptographic risk landscape and practical approaches to quantum-safe security.

    The March 16, 2026 episode and transcript will explore the intersection of enterprise security strategy, cryptographic risk management, and emerging quantum technologies.

    The discussion highlights how organizations can begin preparing for the quantum era while balancing operational realities and regulatory obligations.

    Engaging the Industry on Quantum Risk
    As quantum computing advances, organizations across financial services, defense, telecommunications, and critical infrastructure sectors are evaluating strategies to protect long-lived data and maintain cryptographic resilience.

    Through industry engagement, thought leadership, and technology innovation, enQase continues to help organizations understand and address the transition toward quantum-safe security.

    Visitors attending RSA Conference 2026 are invited to meet the enQase team and experience platform demonstrations at Booth #6483 in the North Expo.

    About enQase
    enQase is a U.S.-based, full-stack quantum-safe security platform that unifies proven cryptography, physics-based quantum hardware, and a powerful software integration layer to deliver crypto agility for the quantum era.

    The enQase Platform enables enterprises, defense organizations, cloud providers, and critical infrastructure operators to adopt quantum-safe technologies with minimal disruption, while maintaining business continuity and operational resilience.

    By combining quantum-grade hardware with software-defined control and broad interoperability, enQase aligns with NIST standards, accelerates compliance readiness, and reduces risk across data, network, and compute layers in an evolving cryptographic landscape.

    For more information, visit enQase.com

    media@enqase.com
    email us here
    enQase
    Visit us on social media:
    LinkedIn

    The Quantum Threat Interview: Rajesh Patil (enQase) & Shira Rubinoff on Post-Quantum Cryptography (PQC)

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  • SparrowDesk Launches Startup Program with Up to 90% Off on Enterprise Plan

    SparrowDesk’s new startup program offers Startups its Enterprise plan to manage support end-to-end, powered by AI; ensuring faster, consistent query resolution.

    SAN FRANCISCO, CA, UNITED STATES, March 18, 2026 /EINPresswire.com/ — SparrowDesk, announced the launch of its Startup Program, helping early-stage companies build scalable, high-quality customer support without the cost or complexity of traditional enterprise tools.

    Built for fast-moving startups and lean teams, the program gives eligible companies access to SparrowDesk’s AI-powered support system. Startups can now apply to receive up to 90% off SparrowDesk’s Enterprise plan in their first year, along with exclusive multi-year discounts as they grow.

    Solving support before it becomes a scaling problem
    As startups grow, customer conversations quickly expand across multiple channels and product touch-points. Without the right support infrastructure, founders and early teams often find themselves responding to repetitive queries while trying to build and improve their product.

    SparrowDesk’s Startup Program helps put a structured support system in place early, ensuring recurring questions can be handled efficiently with the help of an AI agent while teams stay focused on product development and the complex customer issues that truly require their attention.

    A complete support system built for modern startups
    The Startup Program provides access to the complete Enterprise plan. It removes the complexity founders often face when managing multiple support tools, workflows, and automation by providing a single support platform that scales as they grow.

    Zoona AI, SparrowDesk’s AI agent, is at the core of the platform, resolving routine customer queries 24/7 and handling up to 60% of incoming requests.

    Startups in the program get access to:
    – Omnichannel inbox to handle email tickets and chat from one place, without juggling apps
    – Knowledge base and self-service tools
    – Zoona AI agent to automatically resolve routine queries and provide 24/7 support
    – AI Copilot to help agents draft responses, summarize tickets, and find answers faster
    – Smart Ticket forms to capture the right information upfront and reduce back-and-forth
    – Customer portal where customers can submit requests, track tickets, and manage conversations in one place
    – Built-in CSAT surveys to measure satisfaction and continuously improve support quality
    – Workflow automation and reporting

    Startups can go live with a fully operational AI-powered support stack within minutes of onboarding.

    Designed to scale with growing support demands
    SparrowDesk brings consistency to customer support operations by ensuring every interaction is handled with accuracy and continuity across channels. Zoona AI resolves routine queries instantly, enabling faster and more reliable ticket resolution.

    This enables them to manage ticket volumes without operational strain, while teams stay focused on complex escalations, product feedback, and high-impact customer interactions.

    By combining AI-driven resolution with human oversight where needed, startups can maintain consistent support quality, faster resolution times, and a reliable support function as they scale.

    Availability and application
    Applications for the SparrowDesk Startup Program are now open globally. The program is open to early-stage and growth-stage startups across SaaS, e-commerce, fintech, and product-led industries.

    Eligible startups can apply directly through the SparrowDesk website. Early applicants will receive priority onboarding and immediate access to discounted Enterprise features.

    Apply now: https://www.sparrowdesk.com/startup

    Startups accepted into the program can quickly begin streamlining support operations as they scale.

    About SparrowDesk

    An AI-first help desk from the makers of SurveySparrow that helps organizations strengthen customer relationships through hassle-free, accessible support. The platform simplifies support by reimagining traditional workflows with agentic AI, enabling teams to deliver faster resolutions without sacrificing quality. By combining autonomous AI agents with thoughtful human handoffs, SparrowDesk enables organizations to strengthen customer relationships at scale.

    Learn more: www.sparrowdesk.com

    Justin George
    SurveySparrow Inc
    +1 800-481-0410
    email us here
    Visit us on social media:
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  • The State of TV 2026 Report Finds Streaming Dominates Viewing While Cable Retains Sports-Driven Staying Power

    Jan 2026 CableTV.com survey of 1,000 U.S. adults: 92% streaming adoption, $30 avg streaming bill, $147 cable bill, with cost as the top cancellation driver.

    DRAPER, UT, UNITED STATES, March 18, 2026 /EINPresswire.com/ — CableTV.com has published The State of TV 2026, an annual snapshot of how Americans watch television and how they feel about what they pay for it. Released February 23, 2026, the report draws on a Pollfish survey of 1,000 U.S. adults ages 18–65, fielded in January 2026 and post-stratified to reflect the general U.S. population.

    Streaming has become the standard way Americans get TV. The report finds that 92% use at least one streaming service, and a substantial amount of folks stream their favorite shows and movies on multiple platforms, with 21% of respondents using five or more streamers. When asked what drives everyday viewing, 83% say streaming is their primary source of TV. At the same time, older habits have not vanished. Cable remains the default TV source for 22% of consumers, leaving a meaningful foothold for traditional pay TV.

    One reason the market looks so fluid is that consumers move in and out of subscriptions with far less friction than in the cable era. The State of TV 2026 reports that one in three Americans cancelled a streaming service in the past year. Another group behaves differently: Thirty-seven percent of Americans say they rarely cancel streaming subscriptions. That split matters because it suggests two realities at once: a large pool of stable subscribers that platforms can plan around, and a churn-ready segment that treats services as temporary.

    Pricing is the primary catalyst for churn, hands down. The survey finds that high cost is the leading reason for canceling a streaming service, cited by 43% of respondents. Nineteen percent of respondents said finishing their show or season was the reason for canceling a subscription. A smaller but important number: advertising accounts for 5% of cancellations. Those reasons point to a marketplace where consumers weigh a monthly fee against immediate utility, then move on.

    CableTV.com estimates that streaming households typically spend $20 to $60 per month, with the average being $30. In comparison, cable TV packages average $147 per month. The 2026 State of TV Industry Report cites streaming as the reason for the year’s most persistent tension: Streaming may be fragmented, but it is still viewed as a cheaper option and easier to adjust. A household can easily subscribe to and drop services as needed.
    Traditional cable does not appear as a simple casualty, however. The report finds that cable customers tend to stay a long time, with 70% of respondents saying they have had cable for five years or more. That tenure suggests inertia, but it also suggests that cable still solves certain problems better than a stack of apps. The strongest example is sports. In the report, live sports are the top reason for keeping cable, cited by 36% of respondents. Notably, 36% say they would return to cable specifically for live sports.

    Cable’s persistence is also tied to bundling, which the report treats as both an economic tool and a convenience story. Half of cable subscribers bundle TV with internet or mobile service to get a better deal. The State of TV 2026 also tests the appeal of hybrid offerings and finds a potential opening: Thirty-six percent say they would consider cable if it included streaming services. That single line captures the strategic direction of many pay-TV efforts—keep the bundle, but modernize it by absorbing app access.

    The Industry Report provides one detail that further complicates the “streaming versus cable” debate. Most cable households are not cable purists. The report unveils that 82% of cable customers also pay for streaming services. Customers will use cable as an anchoring service while using streaming services to supplement with streaming exclusives, deep libraries, and on-demand viewing. Meanwhile, the streaming-only household is now common, with 55% of consumers relying exclusively on streaming.

    Free ad-supported television has become a third pillar. The State of TV 2026 reports that 42% of Americans use FAST services. That rate matters because it shows how households manage entertainment costs without giving up variety. FAST also changes how audiences discover programming, since free channels and curated streams can replace the passive “channel surfing” once associated with cable. Again, the report still notes that advertising can create friction in paid tiers—5% cancelled for ads—but the broader takeaway is that ads are part of the bargain many viewers accept when budgets tighten.
    Cost pressure shows up again when the report looks at the fragility of cable pricing. The State of TV 2026 states that nearly half of cable subscribers say they would cancel if prices increase further. The report pairs that sensitivity with the $147 average cable bill to illustrate late-stage price fatigue. As the total grows, the margin for “extras” shrinks. This dynamic becomes sharper when households compare a rising cable bill to a streaming stack that can be reshaped in minutes, one app at a time.

    CableTV.com’s report also points to perceived inefficiency inside traditional packages. It cites research from CableTV.com on cable TV channel bloat, noting that most customers watch only about 8% of the channels in their plan. That statistic helps explain why price increases feel unwarranted: viewers are paying more money for the same amount of content they watch. Streaming services are easier to categorize by library or brand. Households can easily justify their subscription to a particular service.

    The report also offers a glimpse into subscribers by the numbers. Netflix has over 325 million paid subscribers and monthly pricing ranging from $7.99 to $24.99. Disney+ is listed with 132 million subscribers and a price range of $11.99 to $18.99. HBO comes in at 128 million subscribers with pricing from $10.99 to $22.99. Paramount+ is listed at 79 million subscribers and $7.99 to $12.99, while Peacock is listed at 41 million subscribers and $7.99 to $16.99.
    The 2026 State of TV Industry Report in its entirety is available on CableTV.com and was officially published on February 23, 2026. The report combines Pollfish survey results and CableTV.com expert research into a single document that covers streaming usage, cable retention, FAST adoption, cancellation behavior, bundling preferences, and price sensitivity.

    Craig Stirland
    CableTV.com
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  • Clean Pro Gutter Cleaning Introduces Surgical-Grade Stainless Steel Gutter Guard

    Type 304 stainless steel micro-mesh gutter guard addresses material failures in aluminum alternatives with 98% water flow efficiency across 43-states.

    Aluminum mesh corrodes because the chemistry between the guard and the gutter is wrong. Clean Pro Guard uses Type 304 stainless steel because it eliminates the galvanic reaction entirely.”
    — Jonathan D. Byrd I, Founder and Owner, Clean Pro Gutter Cleaning

    ATLANTA, GA, UNITED STATES, March 18, 2026 /EINPresswire.com/ — Clean Pro Gutter Cleaning, in business since 2001, has introduced Clean Pro Guard, a micro-mesh gutter guard system built from Type 304 surgical-grade stainless steel. Available across Clean Pro’s 43-state service network spanning more than 840 cities, Clean Pro Guard addresses a material failure that affects most aluminum and vinyl gutter guards on the market — galvanic corrosion.

    When aluminum gutter guards attach to steel or galvanized gutter systems, the two dissimilar metals create an electrochemical reaction. The potential difference between aluminum and steel in the galvanic series acts as a battery, corroding the aluminum mesh from the inside out. Homeowners discover the result — sagging screens, expanding holes, debris flowing through the guard — in as few as 8 to 12 years after installation. Vinyl guards degrade faster, with UV photodegradation breaking down the plastic mesh in as few as three to five years regardless of installation quality.

    Jonathan D. Byrd I, Founder and Owner of Clean Pro Gutter Cleaning, identified the pattern across more than 25 years of gutter maintenance and 100,000 completed gutter cleanings coordinated through Clean Pro’s national network of vetted, insured contractors.

    “We cleaned gutters behind every brand of guard on the market, and the failure mode was the same,” said Byrd. “Aluminum mesh corrodes because the chemistry between the guard and the gutter is wrong. Clean Pro Guard uses Type 304 stainless steel — 18% chromium, 8% nickel — because it eliminates the galvanic reaction entirely. The material handles pH 4.0 through 10.0 and does not degrade when paired with any standard gutter metal.”

    Clean Pro Guard uses an 18-mesh micro-screen with a 990-micron opening, 0.017-inch wire diameter, and 48.16% open area. The higher mesh density delivers 98% water flow efficiency and processes more than 60 gallons per minute per linear foot — a flow capacity that exceeds the most intense rainfall event recorded in the continental United States. The system operates across a temperature range of −40°F to 160°F, fitting both 5-inch and 6-inch standard gutters with fascia-mount and under-shingle installation options.

    Every Clean Pro Guard installation includes a free gutter cleaning, a one-year workmanship warranty, and a lifetime transferable no-clog guarantee. Financing is available through Wisetack for qualified buyers. Clean Pro measures gutters by satellite to ±2% accuracy and delivers guard quotes within 15 minutes — no in-person inspection required.

    “Most national guard companies send a salesman to your kitchen table before they give you a number,” said Byrd. “We measure the gutters by satellite and deliver a quote in 15 minutes. No salesman visits. No upsells. The homeowner gets a straight answer the same day they ask.”

    Homeowners can request a free gutter guard quote at https://cleanproguttercleaning.com/quote/gutter-guards or call (877) 736-0586. Service is available Monday through Saturday, 7 a.m. to 7 p.m.

    About Clean Pro Gutter Cleaning

    In business since 2001, Clean Pro Gutter Cleaning operates as the nation’s largest gutter service booking agency, connecting homeowners with vetted, insured professionals across more than 840 cities in 200 metropolitan areas spanning 43 states. Founded by Jonathan D. Byrd I, the company pioneered satellite-based gutter measurement technology in 2012, becoming the first gutter service to eliminate in-person estimates.

    Clean Pro has coordinated more than 100,000 gutter cleanings and maintains a 4.9-star average rating. Services include professional gutter cleaning, downspout flushing, and installation of the proprietary Clean Pro Guard micro-mesh system built from Type 304 surgical-grade stainless steel.

    All contractors carry a minimum $1 million liability insurance and every service includes a 30-day no-clog guarantee. For more information, visit cleanproguttercleaning.com or call (877) 736-0586.

    Jonathan D. Byrd I
    Clean Pro Gutter Cleaning, LLC
    +1 877-736-0586
    email us here
    Visit us on social media:
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    Other

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    EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
    for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
    article. If you have any complaints or copyright issues related to this article, kindly contact the author above.