Category: Technology

BEAVERTON, OR, UNITED STATES, March 12, 2026 /EINPresswire.com/ — The Media Coding Industry Forum (MC-IF) today announced that Huawei has joined the organization as a member, signaling growing confidence in the Versatile Video Coding (VVC) standard.

As a member of MC-IF, Huawei joins a collaborative industry forum focused on building the VVC ecosystem. MC-IF members work collectively to address interoperability challenges between next-generation codecs and existing platforms, devices, and workflows, with the goal of lowering friction as industry deployment takes shape.

“Huawei’s participation in MC-IF is a reflection of VVC’s technological strength and ability to meet real-world video codec requirements. Huawei brings experience as a leading contributor of system-on-chip and device manufacturing with a significant reach in intellectual property. We look forward to working with them to demonstrate VVC’s advantages in action, and promoting VVC interoperability,” said Justin Ridge, president of MC-IF.

The VVC standard, published in July 2020, delivers a substantial increase in compression efficiency over its predecessor, HEVC/H.265, achieving around 50% bitrate reduction for the same video quality. VVC’s unparalleled compression performance stems from a combination of efficient coding tools designed from the start to support a wide range of video content properties including High Dynamic Range (HDR), Wide Color Gamut (WGC), and computer-generated imagery for gaming and remote screen content sharing.

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About MC-IF

The Media Coding Industry Forum (MC-IF) is an open industry forum dedicated to furthering the adoption of MPEG standards, initially focusing on Versatile Video Coding (VVC). MC-IF works to establish these standards as well-accepted and widely used for the benefit of both consumers and the broader media and communications ecosystem. Its members collaborate on interoperability, implementation guidance, and industry-level alignment to support the operational deployment of next-generation video technologies. Ready to get involved? Visit us at www.mc-if.org or LinkedIn and reach out at info@mc-if.org.

About Huawei

Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With approximately 208,000 employees operating in more than 170 countries and regions, Huawei serves billions of people worldwide. The company is committed to bringing digital capabilities to every person, home, and organization for a fully connected, intelligent world through innovation, collaboration, and sustainable technology solutions.

Airrion Andrews
Mindshare Capture
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SUNNYVALE, CA, UNITED STATES, March 12, 2026 /EINPresswire.com/ — OLOID, a leading provider of workplace technology for access and identity management, today reinforced its partnership with Workday with its Certified Integration, OLOID Passwordless Authenticator for Workday. The partnership will help enterprises strengthen workforce security, simplify access, and improve efficiency for frontline employees.

Enterprises including Tyson Foods, Flex, Elevance Health, SRS Distribution, and Illuminate are leveraging OLOID Passwordless Authenticator to simplify how employees clock in, verify identity, and access critical workforce systems. The integration eliminates passwords and replaces legacy time clock systems with a secure, modern access experience built for distributed and shift-based teams.

“Frontline employees rely on dependable and secure access to workplace systems every day,” said Mohit Garg, Co-Founder and CEO of OLOID. “Our partnership with Workday enables enterprises to modernize workforce access with passwordless authentication, strengthening security, reducing friction, and driving measurable efficiency at scale.”

Together, OLOID and Workday are aligning technology and strategy to help enterprises strengthen security and deliver a unified, passwordless access experience across their workforce.

“Workday is focused on enabling our customers to deliver frictionless and connected experiences for every employee,” said Emily Walker, Senior Director, Product Strategy, Workday. “Our collaboration with OLOID extends those capabilities to the frontline workforce, bringing passwordless access that supports both operational agility and workforce well-being.”

Organizations across manufacturing, healthcare, retail, and pharmaceuticals are realizing tangible security and operational benefits through this approach. By unifying digital and physical identity, OLOID helps reduce credential management costs, improve compliance, and deliver consistent, secure access across multiple facilities and workforce environments.

Among them, SRS Distribution, one of the nation’s fastest-growing building products distributors, has seen significant improvements in efficiency and compliance.

“At SRS, our frontline teams needed a simple, secure, and compliant way to clock in and manage time across hundreds of locations,” said Kiran Jalakam, Senior Director of HR Systems and Payroll at SRS Distribution. “OLOID’s seamless integration with Workday has transformed that experience – bringing mobile-first, passwordless access that’s easy to use, reduces payroll errors, and strengthens compliance. Together, OLOID and Workday have turned a complex operational process into a streamlined and employee-friendly solution.”

OLOID’s Certified Passwordless Authentication solution for Workday is now available on the Workday Marketplace. It integrates directly or through an organization’s identity provider (IdP), such as Okta or Microsoft Entra ID, enabling a unified authentication framework aligned with enterprise Zero Trust and compliance standards.

The growing adoption of OLOID’s certified Passwordless Authentication solution demonstrates the increasing demand among enterprises to modernize workforce access and strengthen identity security. This collaboration demonstrates the commitment to helping organizations secure access across every level of the workforce while improving employee experience. By eliminating passwords and legacy credentials, enterprises can advance toward stronger security, greater operational efficiency, and a more connected workplace.

About OLOID

OLOID is a passwordless authentication platform tailored for frontline and mobile employees. Fortune 500 companies in manufacturing, retail, healthcare, pharmaceuticals, and other frontline industries rely on OLOID to securely authenticate deskless workers on shared devices and applications using physical identity factors such as facial recognition, NFC, and RFID badges – all while meeting stringent security and regulatory requirements.

Headquartered in Sunnyvale, California, OLOID is backed by leading investors including Dell Technologies Capital, Yaletown Partners, Honeywell Ventures, Okta Ventures, Unusual Ventures, and Emergent Capital. For more information, visit www.oloid.com.

Garima Bharti Mehta
OLOID INC.
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New integration enables real-time company data enrichment, AI lead qualification, and cross-border B2B intelligence directly inside Zoho CRM.

HOLLYWOOD, FL, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Market Logic Network LLC today announced the launch of a new business intelligence integration connecting Zoho CRM with the international company data platform OpenAPI.

The new integration allows businesses to automatically enrich CRM records with verified company data from official registries across Europe and other global jurisdictions. The system delivers real-time company intelligence directly within Zoho CRM, enabling organizations to automate lead qualification, improve CRM data accuracy, and streamline cross-border B2B sales operations.

Solving the B2B Data Intelligence Gap

Businesses increasingly operate in international markets, yet company data remains fragmented across national registries and government databases.
Sales and marketing teams often spend hours verifying company legitimacy, researching ownership structures, and confirming whether a potential client meets their ideal customer profile.

Research consistently shows that poor CRM data quality has a measurable impact on revenue performance:

– Nearly 40% of CRM records contain incomplete or outdated information
– Sales professionals can spend up to 30% of their time researching company data
– Inaccurate data reduces conversion rates and inflates pipeline metrics

Market Logic Network’s integration introduces an automated data enrichment layer designed to solve this problem at the infrastructure level.
When a new lead or account is created in Zoho CRM, the system automatically retrieves verified company information and populates the CRM record with standardized business data.

Multi-Country Business Intelligence Inside Zoho CRM

The OpenAPI platform aggregates business data from official government registries and national financial filing authorities across multiple countries.

Through Market Logic Network’s integration, companies can access structured company intelligence across several European markets including: Italy, Germany, France, the United Kingdom, Spain, Austria, Belgium, Switzerland, Poland, and Portugal.

The platform also includes EU VAT validation capabilities and a global company lookup endpoint capable of retrieving company information across nearly any jurisdiction worldwide. This unified architecture allows businesses to standardize company intelligence across multiple markets without switching between different national data sources.

Key Capabilities of the Integration:

The new integration introduces several capabilities designed to improve CRM performance and operational efficiency for B2B organizations.

– Automated Company Enrichment
CRM records are automatically populated with verified company data such as legal status, tax identifiers, registered addresses, and operational status.

– Financial and Ownership Intelligence
For supported jurisdictions, the platform provides access to financial filing data, shareholder structures, director roles, and Ultimate Beneficial Owner disclosures.

– AI Powered Lead Qualification
Market Logic Network’s custom AI agents can analyze enriched company data to automatically score and prioritize leads based on configurable business criteria.

– Advanced Marketing Segmentation
Marketing automation systems can segment campaigns using verified company attributes such as industry sector, company size, and geographic territory.
Real-Time Business Monitoring

Companies can track changes in ownership structures, legal status, or financial filings and receive automated alerts directly within Zoho CRM.

Enabling Data-Driven B2B Growth

The integration is designed to support organizations that rely heavily on accurate company intelligence, including financial services firms, SaaS companies, consulting firms, exporters, and international B2B sales teams. By embedding company intelligence directly into the CRM infrastructure, organizations can improve sales productivity, strengthen compliance processes, and make faster decisions based on verified data.

Market Logic Network states that the integration is part of a broader initiative to create intelligent automation ecosystems where CRM systems, artificial intelligence, and real-time company data operate as a unified business platform.

Future Development Roadmap

According to the company, the OpenAPI integration represents the first major step in a broader roadmap focused on automation and AI-driven business intelligence. Future development plans include expanded financial intelligence coverage across additional European markets, AI-driven predictive lead scoring models, automated deal-flow workflows triggered by company status changes, and deeper integrations with marketing and advertising platforms.

The company also plans to release pre-built automation templates connecting the system with additional tools used by modern sales and marketing teams.

About Market Logic Network

Market Logic Network LLC is a business automation company headquartered in Hollywood, Florida, serving clients across the United States and Europe.
The company specializes in CRM integration, marketing automation, custom AI agents, business intelligence dashboards, e-commerce automation, web development, and social media management.

Its multidisciplinary team of CRM architects, automation engineers, AI developers, data analysts, and digital strategists builds scalable digital infrastructure designed to help businesses grow efficiently while reducing operational complexity.

Visit our Website: https://marketlogicnetwork.com/

Emil Brugal
Market Logic Network LLC
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Integrated Platform Unifies Ticketing, Scheduling, Waivers and Sales for Tours, Attractions and Outdoor Adventure Operators

PANAMA CITY, FL, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Digital Sportsman today announced its acquisition of Ahoy Booking, a reservations, ticketing, and point-of-sale platform used by high-volume attractions such as inflatable water parks and multi-session activity operators. The acquisition expands Digital Sportsman’s platform to support session-based experiences where multiple guests participate in the same scheduled activity, including tours, group lessons, camps, and guided outdoor adventures.

With the acquisition, Digital Sportsman will extend Ahoy’s ticketing and waiver functionality directly into its broader platform, creating a unified system to manage online, and on-site sales, real-time capacity, guest check-in, digital waivers, and add-ons such as rentals and merchandise within one connected workflow. As outdoor adventure businesses continue to modernize their operations, demand for integrated management tools has accelerated across the industry. The global recreation management software market is projected to grow from $1.92 billion in 2025 to $5.03 billion by 2033, underscoring the increasing need for connected platforms that support operational efficiency and long-term growth.

“Our goal has always been to create the most complete technology ecosystem for outdoor adventure businesses of all sizes,” said Anthony Hamilton, CEO and founder of Digital Sportsman. “By bringing Ahoy’s ticketing and waiver capabilities into our platform and layering in our AI-driven tools, we’re giving businesses the ability to manage bookings, payments and performance data in one place. The result is a more streamlined operation that helps operators maximize capacity, reduce manual work and grow revenue using real-time information.”

Digital Sportsman’s AI-powered reporting and automation tools will operate across the expanded system, embedding predictive analysis directly into operators’ daily workflow. With AI playing an increasingly central role in the evolution of business operations, Digital Sportsman provides automated insight into demand trends, capacity utilization, revenue patterns, and guest behavior, giving businesses real-time visibility to guide pricing, staffing and scheduling.

“When I saw Digital Sportsman’s vision, I knew they could scale what I started into something that truly transforms how outdoor businesses operate,” said Andrew Adrian, founder of Ahoy Booking. “I built Ahoy to give operators tools that actually make their lives easier. Seeing it evolve with the resources and expertise of Digital Sportsman means the technology can now support larger, more complex operations across the industry.”

Existing Ahoy Booking customers will gain access to the integrated Digital Sportsman platform as new capabilities roll out. The veteran-owned company has already processed more than $1 million in gross transaction revenue and tens of thousands of bookings, reflecting growing adoption among outdoor recreation businesses seeking modernized operational tools. Operators will also benefit from visibility on the upcoming Digital Sportsman Marketplace, connecting them with guests and expanding their reach.

About Digital Sportsman
Digital Sportsman is a veteran-owned technology company building modern business infrastructure for the outdoor recreation industry. The platform provides AI-powered booking, business management, and marketing tools that help guides, outfitters, and outdoor experience operators streamline operations and grow their businesses. From fishing charters and boat rentals to tours, lessons, and multi-activity adventure providers, operators manage reservations, payments, staff, equipment, and customer relationships in one unified platform. Built by a team of outdoor operators, veterans, and technology leaders, Digital Sportsman is modernizing how outdoor recreation businesses operate, market, and scale. Find more information at www.dspro.guide and follow on Instagram @DigitalSportsman, Facebook @DigitalSportsman, and LinkedIn @DigitalSportsman.

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Foreign facilities failed FDA GMP inspections at up to 1.8x the U.S. rate. Journal of Pharmaceutical Innovation study quantifies a decade of oversight gaps.

NEW YORK, NY, UNITED STATES, March 12, 2026 /EINPresswire.com/ — A peer-reviewed study published in the Journal of Pharmaceutical Innovation documents that FDA Good Manufacturing Practice (GMP) inspection intensity for foreign pharmaceutical facilities declined sharply between 2014 and 2024, even as U.S. pharmaceutical import volumes surged. The findings carry direct implications for drug quality, CGMP compliance, and the safety of the American pharmaceutical supply chain.

The research was conducted independently and received no external funding. Lead author George Kwiecinski is CEO and Founder of Global Key Solutions Corp., a regulatory intelligence company that operates as a Company in Residence at NYU Tandon Future Labs. Co-author Kevin Yuan is affiliated with the University of Wisconsin-Madison. The full published paper is available open access in the Journal of Pharmaceutical Innovation.

ABOUT THE RESEARCH

“The Foreign Inspection Gap: FDA GMP Oversight of U.S. Drug Imports, 2014-2024” analyzed more than 177,000 FDA inspection classification outcomes across ten major pharmaceutical-exporting nations over a ten-year study period. The study introduces a volumetric framework for measuring FDA GMP inspections per billion USD of pharmaceutical imports, a novel and replicable methodology for evaluating the effectiveness of foreign oversight relative to trade volume. This framework enables regulators, CDMOs, pharmaceutical manufacturers, biotech companies, and medical device quality and compliance teams to track whether enforcement resources keep pace with the global pharmaceutical trade. Beyond its immediate findings, the research introduces these methodologies to advance an open and ongoing dialogue among regulators, policymakers, and industry on the interrelated challenges of drug supply chain resilience, active pharmaceutical ingredient (API) sourcing and manufacturing abroad, inter-agency collaboration, and the modernization of Mutual Recognition Agreements and international GMP harmonization standards.

KEY FINDINGS

China’s FDA inspection rate fell from 101.8 inspections per billion USD of pharmaceutical imports in 2014 to 18.3 in 2024, an 82% decline.

Inspection capacity did not scale with import growth. For every additional billion dollars of drug imports between 2014 and 2019, approximately 23 fewer FDA inspections were conducted. Reduced inspection frequency reflected resource constraints rather than improved facility compliance.

Foreign facilities fail at significantly higher rates. Analysis of 177,170 FDA inspection classification outcomes found that foreign facilities averaged a 61.9% rate of inspections with objectionable conditions (VAI plus OAI), compared to 49.3% for U.S. domestic facilities. China (69.0%) and India (62.3%) showed elevated rates that remained stable over time despite dramatic fluctuations in inspection volume.

The gap persists even with advance notice. Foreign facilities received weeks of advance notice yet still showed objectionable conditions at 1.3 to 1.8 times the U.S. domestic rate, suggesting unannounced inspections will likely reveal even higher non-compliance rates.

WHY THIS RESEARCH WAS PUBLISHED

The study addresses a critical gap in the literature on pharmaceutical regulatory intelligence. No prior peer-reviewed research had systematically quantified the inspection-to-import divergence across a ten-year longitudinal window using FDA enforcement data. The volumetric framework introduced here is designed to provide a forward-looking benchmark as the FDA continues modernizing its foreign inspection program.

The paper directly supports the policy context established by the FDA’s May 2025 announcement of expanded unannounced foreign facility inspections: https://www.fda.gov/news-events/press-announcements/fda-announces-expanded-use-unannounced-inspections-foreign-manufacturing-facilities

The paper also addresses the BIOSECURE Act, incorporated into the National Defense Authorization Act (NDAA) for Fiscal Year 2026, which restricts federal contracting with foreign biotechnology entities of concern, including designated Chinese genomics and biomanufacturing firms, underscoring the national security and pharmaceutical supply chain resilience dimensions of the foreign oversight gaps documented in this research.

“This paper was designed to establish a novel, foundational methodology for how the regulatory community measures success in foreign pharmaceutical oversight. Regardless of what tools or policies are ultimately pursued, whether unannounced inspections, trade measures, Mutual Recognition Agreements, or information-sharing frameworks, we first need rigorous, replicable ways to define and track what success actually looks like. The relationships among GMP inspection volume, pharmaceutical import growth, and enforcement outcomes are deeply interconnected, yet they are not yet measured in ways that fully capture that complexity. Our goal was to begin that dialogue, to give researchers, regulators, and industry a common analytical foundation from which to evaluate what is working, what is not, and where the field needs to go next.”
— George Kwiecinski, Lead Author; CEO and Founder, Global Key Solutions Corp.

Pharmaceutical quality professionals, regulatory affairs teams, CDMOs, and researchers interested in contributing to ongoing research or providing feedback for future studies can access the submission form at the Global Key Solutions Corp. research page.

ABOUT THE AUTHORS

George Kwiecinski is CEO and Founder of Global Key Solutions Corp. and a graduate researcher at the University of Scranton. He is the author of a prior peer-reviewed publication in the Journal of Pharmaceutical Innovation on trends in FDA warning letter citations from 2019 to 2023. Global Key Solutions Corp. is a Company in Residence at NYU Tandon Future Labs. Kevin Yuan is affiliated with the University of Wisconsin-Madison.

ABOUT GLOBAL KEY SOLUTIONS CORP.

Global Key Solutions Corp. (GKS) is a regulatory intelligence company committed to transforming quality management in drug manufacturing through advanced software. GKS builds KeyPedia, an AI-powered platform that aggregates more than 1.5 million global regulatory data points, including warning letters, Form 483 inspection observations, facility inspection records, import refusals, and drug recalls, and is purpose-built for pharmaceutical, biotech, and medical device quality and compliance teams.

The regulatory landscape generates massive volumes of data across global agencies. The tools available to life science professionals have historically been unable to capture, interpret, or connect this data in meaningful ways, leaving quality and regulatory affairs teams to make critical compliance decisions without full visibility. GKS was built to change that. The company is headquartered in New York City and Scranton, Pennsylvania, and operates as a Company-in-Residence at NYU Tandon Future Labs.

Zephaniah Odidika
Global Key Solutions Corp.
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Hermon Fire Department adopts OneDose and OneWeight to standardize weight-based medication dosing, reducing EMS errors and improving patient safety.

MINNEAPOLIS, MN, UNITED STATES, March 12, 2026 /EINPresswire.com/ — As emergency medical services continue to evolve, departments are placing increasing emphasis on standardizing clinical practices and reducing the risk of medication errors in the field. The Hermon Fire Department has taken a step in that direction by implementing OneDose and the OneWeight scale, creating a weight-based medication dosing approach designed to simplify clinical decision-making and support safer patient care.

For many agencies, maintaining medication protocols across a team of responders can be a constant challenge. Differences in experience levels, high-stress environments, and complex dosing calculations can all introduce variability. By adopting a standardized weight-based framework, the Hermon Fire Department aims to create a more consistent system for both training and patient care.

“We were drawn to OneDose and OneWeight because they prioritize patient safety,” said Shelby Reynolds, Administrative Assistant for the Hermon Fire Department. “A clear, weight-based dosing approach reduces the risk of medication errors and allows our team to deliver care with greater confidence and consistency.”

The department discovered the OneDose platform while attending the EMS & Fire Pro Expo, where leadership explored tools designed to strengthen both clinical operations and provider support.

Previously, the department did not utilize a formal system dedicated to protocol and clinical support management. Implementing OneDose provides a structured reference point for responders and administrators alike—supporting consistent medication guidance across shifts while simplifying training for new personnel.

For administrators responsible for managing protocols, the benefits extend beyond the ambulance. Standardized dosing models make it easier to align training materials, maintain consistent practices between providers, and ensure responders have a reliable reference during critical moments.

Key benefits identified by the Hermon Fire Department include:

• Improved patient safety through standardized, weight-based medication dosing
• Reduced variability between providers, supporting consistent protocol application
• Increased efficiency and confidence during high-stress emergency calls
• Simplified onboarding and training for new staff members

By adopting OneDose, the Hermon Fire Department continues its commitment to equipping responders with tools that support both clinical accuracy and operational consistency.

More information about the Hermon Fire Department can be found at:
https://www.hermonmaine.gov/departments/fire-department/

About OneDose
OneDose is an AI-driven EMS platform that seamlessly connects clinical point-of-care solutions—from pre-scene to hospital handoff. By unifying protocols, dosing support, documentation, and real-time clinical tools into a single workflow, OneDose empowers emergency clinicians to deliver faster, safer, and more accurate care, even in the most unpredictable conditions. Learn more at www.myonedose.com.

Michael Elsbernd
OneDose
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New Email-to-Compliance technology reads insurance certificates and automatically verifies vendor coverage across multiple policy types.

RALEIGH, NC, UNITED STATES, March 12, 2026 /EINPresswire.com/ — COISimple today announced the launch of its AI-powered platform designed to automate vendor insurance compliance using Certificates of Insurance (COIs).

Managing vendor insurance compliance has traditionally been a manual and time-consuming process for businesses. Many organizations still rely on spreadsheets, shared folders, and email threads for certificate of insurance tracking, which can lead to expired policies, missing documentation, and compliance gaps that expose businesses to unnecessary risk.

COISimple replaces these outdated workflows with a modern vendor insurance compliance platform that continuously monitors vendor insurance coverage and flags compliance issues in real time.

The platform uses advanced AI-powered document extraction to read insurance certificates and instantly verify coverage requirements across multiple policy types including General Liability (GL), Commercial Auto, Workers’ Compensation (WC), Umbrella / Excess Liability, Professional Liability (E&O), Directors & Officers (D&O), and Cyber Liability.

By automating certificate review and compliance monitoring, COISimple helps organizations eliminate the time-consuming process of manually reviewing insurance documents from vendors, contractors, and service providers.

“Too many companies are still relying on spreadsheets and email threads to track critical insurance requirements,” said Praveen Udawath, Founder and CEO of COISimple. “We built COISimple to turn what used to take hours of manual review into a process that happens automatically in seconds.”

One of the platform’s key innovations is its Email-to-Compliance workflow. Instead of requiring vendors to log into a portal, vendors can simply email their insurance certificate directly to the system.

Once a certificate is received, COISimple’s AI automatically processes the document, extracts policy information, identifies coverage limits and carriers, verifies coverage against company requirements, tracks policy expiration dates, and alerts administrators if a vendor becomes non-compliant.

The platform uses AI document analysis to read ACORD 25 insurance certificates and extract critical information such as policy numbers, coverage limits, carriers, and expiration dates. This enables organizations to automatically evaluate whether vendor insurance meets required coverage thresholds.

COISimple also provides a centralized dashboard that gives organizations full visibility into vendor insurance status. Administrators can quickly view vendor compliance status, policies that are expiring soon, missing certificates, and vendors that require follow-up.

Automated notifications help ensure organizations are alerted before policies expire, reducing the risk of working with uninsured vendors.

COISimple is designed for organizations that rely heavily on third-party vendors and contractors across a a wide range of industries including construction, property management, commercial real estate, technology services, healthcare organizations, logistics companies, consulting firms, and facilities management teams.

The platform delivers automated vendor compliance management that helps organizations reduce risk while eliminating the administrative burden associated with manual certificate review and tracking.

Businesses interested in automating vendor insurance compliance and certificate of insurance tracking can learn more at
https://coisimple.com

About COISimple

COISimple is a SaaS vendor insurance compliance platform that automates certificate of insurance tracking, vendor compliance verification, and policy expiration monitoring.

The platform uses AI-powered document extraction to read insurance certificates and automatically verify compliance requirements for multiple commercial insurance policies including General Liability, Workers’ Compensation, Commercial Auto, Umbrella Liability, Professional Liability (E&O), Directors & Officers (D&O), and Cyber Liability.

Learn more at
https://coisimple.com

Praveen Udawath, Founder & CEO
COISimple
+1 984-377-9850
sales@coisimple.com

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Powered by Bliss Point, Tinuiti will deliver advanced measurement and full-funnel clarity across all Carter’s Inc. brands’ media investments

NEW YORK, NY, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, today announced it has been named Full-Funnel Agency of Record for Carter’s, Inc., across all of its brands—including Carter’s, OshKosh B’gosh, Skip Hop, Little Planet, and Otter Avenue—in the United States and Canada. Carter’s Inc. is the largest branded marketer of apparel and related products for babies and young children in the U.S. and Canada.

Tinuiti will lead Carter’s Inc. full-funnel media strategy leveraging Tinuiti’s proprietary Bliss Point technology suite, including MMM, GeoMMM, Ad Copy AI and Brand Equity. The partnership is designed to unify Carter’s brand and performance investments under a single operating system, providing full-funnel clarity across its portfolio of iconic and emerging bands while directly connecting media investment to growth.

Jeremy Cornfeldt, President, Tinuiti, said: “Carter’s is an iconic family of brands with a deep emotional connection to families. They were looking for a partner who could help modernize their marketing by unifying brand, performance, and measurement. Bliss Point allows us to do exactly that—turning full-funnel complexity into smarter, more profitable decisions.”

Carter’s selected Tinuiti for its ability to move beyond channel-by-channel optimization and deliver a holistic approach to growth—one that directly connects media investment to real business outcomes while reducing inefficiency.

Sarah Crockett, Chief Marketing Officer at Carter’s, said: “Tinuiti’s full-funnel expertise and advanced measurement capabilities give us confidence that we can scale growth while maintaining discipline and accountability across our media investments.”

The partnership reflects a broader shift among legacy consumer brands toward full-funnel marketing models that balance brand long-term brand impact with performance accountability in an increasingly complex and fragmented media landscape.

This win further reinforces Tinuiti’s position as a trusted partner to iconic brands navigating growth, powered by its Love Growth. Hate Waste. philosophy—helping marketers maximize impact while eliminating inefficiency.

About Tinuiti:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/

Victoria Woodside
For Tinuiti
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