Category: Automotive

  • Driving Identity: How Different Generations Choose Cars in 2025

    From practicality to self-expression — how age shapes automotive preferences in 2025

    Cars are the sculptures of our everyday lives.”
    — Chris Bangle

    TEXAS, TX, UNITED STATES, March 13, 2026 /EINPresswire.com/ — In 2025, a car is no longer seen solely as a means of mobility. For many, it has become a tool of self-expression, a reflection of lifestyle, and even a mirror of values. The generational gap in car ownership has never been more evident — not because of technology alone, but because of how people perceive freedom, comfort, and individuality.

    “The choice of vehicle reveals a lot about a person’s priorities and how they perceive comfort, progress, and success,” says Avi-Meir Zaslavsky, founder of 333AutoWorld.

    The preferences of younger and older drivers differ in form but often align in purpose: both groups seek reliability, personal connection, and meaning in what they drive.

    Among younger generations — particularly millennials and Gen Z — a car is a statement. It’s about design, connectivity, and a sense of identity rather than brand hierarchy or mechanical prestige. While some still dream of sports coupes, many are turning toward sleek hybrids and compact electric vehicles that blend efficiency with individuality.

    Popular models include compact sedans and lightweight EVs — cars such as the Honda Civic or Hyundai Elantra, which combine affordability, digital integration, and sharp styling. Young drivers often prefer vehicles that connect seamlessly with their smartphones, offer driver-assist features, and reflect a balance between sustainability and personal taste.

    “For young drivers, a car is not just about getting from point A to point B — it’s about self-expression and staying connected,” emphasizes Zaslavsky.

    Electric and hybrid technology plays a central role in this demographic’s preferences. For many young buyers, owning an electric vehicle isn’t about status — it’s about aligning with global sustainability goals and embracing innovation. The ability to customize software, monitor efficiency through apps, or use autonomous functions makes modern cars feel like extensions of their digital lives.

    At the same time, aesthetics matter. Sporty models like the Toyota GR86 and Subaru BRZ remain popular for their simplicity and emotional connection to driving. They offer an experience that feels authentic — something increasingly rare in an era dominated by automation and screens.

    For older generations, the car remains a symbol of reliability and independence. While younger people often see driving as optional, many older adults still view it as essential to freedom and self-sufficiency. Their focus, however, is on practicality, safety, and comfort rather than trend or performance.

    Models like the Toyota Camry, Honda Accord, and Subaru Forester remain popular among this group because they represent consistency. These vehicles are easy to maintain, provide smooth rides, and come equipped with adaptive safety systems such as lane-keeping assist and blind-spot monitoring — features that build trust and confidence behind the wheel.

    “Older drivers often choose vehicles that offer peace of mind — comfort and safety become more important than power or novelty,” notes Zaslavsky.

    Unlike younger drivers, many older car owners prioritize interior comfort, visibility, and simplified controls. Hybrid versions of traditional models are particularly appealing, combining familiar driving experiences with better fuel efficiency. The growing availability of driver-assist technologies has also made it easier for seniors to adapt to modern cars without feeling overwhelmed by automation.

    Interestingly, a new emotional factor has emerged: nostalgia. Many older drivers maintain a connection to the vehicles or brands they have driven for decades. Buying a newer version of a familiar model — like the Camry or Accord — is both a practical and sentimental choice, offering continuity in a rapidly changing automotive landscape.

    Despite the differences in age and attitude, both younger and older generations are drawn to similar core values: reliability, technology, and environmental responsibility. This convergence reflects a broader cultural shift in which cars are evaluated not only by performance but also by their role in daily life and the world at large.

    Electric and hybrid vehicles are at the heart of this shared interest. The Toyota Prius and Honda CR-V Hybrid remain examples of cars that bridge generational divides — they appeal to both younger buyers concerned about emissions and older drivers focused on cost efficiency and practicality.

    “Technology and sustainability are no longer niche priorities. They’re becoming universal expectations across age groups,” observes Zaslavsky.

    The growing integration of artificial intelligence also plays a role in reshaping the experience for both generations. Adaptive cruise control, emergency braking, and smart navigation systems are no longer luxuries — they’re becoming standard. Younger drivers appreciate the innovation; older drivers appreciate the reassurance. The car, in both cases, becomes less of a machine and more of a companion.

    Beyond technology, what unites both generations is the changing meaning of ownership itself. The rise of car-sharing, subscription models, and flexible leasing has shifted priorities. For young people, mobility often outweighs possession — the car is something to use, not necessarily to own. For older drivers, long-term ownership still represents stability and security.

    This evolution shows that the value of a car is no longer determined solely by its price tag or horsepower. It’s about convenience, emotional connection, and purpose. Whether it’s a young professional choosing a compact EV for city life or a retiree selecting a hybrid SUV for comfort and safety, both decisions are grounded in personal identity and practical logic.

    In 2025, generational differences in car preferences are less about age and more about perspective. Younger drivers emphasize design, technology, and sustainability, while older ones focus on comfort, reliability, and familiarity. Yet both are guided by the same underlying values: safety, efficiency, and meaning.

    “Every generation sees the car differently, but all share one thing — the desire for control, freedom, and personal connection to the journey,” concludes Zaslavsky.

    Cars, once mere machines, now serve as cultural and emotional extensions of their owners. Whether it’s a first electric hatchback or a trusted family sedan, every choice on the road in 2025 tells a story — not about status or speed, but about who we are and how we move through the world.

    Avi-Meir Zaslavsky
    333AutoWorld
    support@333autoworld.com
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  • Swickard Auto Group Celebrates Four Best of the Best Dealer Recognition Awards

    WILSONVILLE, OR, UNITED STATES, March 13, 2026 /EINPresswire.com/ — Swickard Auto Group is proud to announce that four of its stores have earned the prestigious Mercedes-Benz Best of the Best Dealer Recognition Award, one of the highest honors in the brand’s retail network. This year’s recognition was awarded to Mercedes-Benz of Wilsonville, Mercedes-Benz of Marin, Mercedes-Benz of Honolulu, and Mercedes-Benz of Seattle.

    Presented annually, the Best of the Best award recognizes top performing dealerships that demonstrate excellence across every part of the business, including customer satisfaction, new and certified pre-owned sales, service and parts operations, and leadership performance. The award is reserved for the top 15% of dealers in the retail network, making it a meaningful benchmark of sustained, all-around operational excellence.

    For Swickard Auto Group, this year’s recognition reflects more than a single standout performance. Mercedes-Benz of Wilsonville has publicly stated that it has earned the brand’s Gold Laurel distinction, a higher-level recognition limited to 50 U.S. dealerships, for 10 consecutive years, underscoring a decade long record of elite performance. Mercedes-Benz of Marin has also built an impressive history, previously describing itself as an eight-time winner of the Mercedes-Benz USA Best of the Best award.

    Together, these honors reinforce Swickard Auto Group’s long-standing commitment to hospitality, accountability, and customer experience across its luxury operations. They also reflect a culture focused on doing the right thing, delivering exceptional service, and creating a dealership experience that matches the standards of one of the world’s most respected automotive brands.

    “These awards reflect the consistency, discipline, and dedication of our teams,” said Jeff Swickard. “To be recognized at this level is an honor, and to see four stores across our organization achieve it in the same year speaks to the culture our people have built. We are proud of the teams in Wilsonville, Marin, Honolulu, and Seattle for continuing to raise the standard for what exceptional customer care looks like.”

    The recognized stores are led by teams with deep experience and strong local roots. Swickard specifically recognized Noel Preston, Kyle Schiavone, Omar Ibrahimi, Dennis Rademacher, and the teams across all four locations to help drive these results.

    As Swickard Auto Group continues to grow, these awards highlight what matters most: creating an ownership experience worthy of the Mercedes-Benz name. From the showroom to the service drive, Best of the Best recognition signals that customers can expect a dealership experience defined by high standards, operational excellence, and a relentless focus on doing things the right way.

    About Swickard Auto Group
    Founded in 2014, Swickard Auto Group has grown into a leading automotive retailer with a national presence across Alaska, Hawaii, Washington, Oregon, and California. With 50+ franchises, Swickard offers a wide selection of new and pre-owned vehicles, supported by comprehensive service and repair operations. Swickard is committed to delivering an exceptional customer experience through genuine hospitality, transparent pricing, and the Swickard Price Promise, helping guests shop with confidence through a straightforward, hassle-free process. Learn more at swickard.com.

    Hannah Borland
    Swickard Auto Group
    + +1 928-542-7182
    hannah.borland@swickard.com
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  • Inside the Newsroom: EIN Presswire Launches Series on What Journalists Really Look for in Press Releases

    Takeaways and behind‑the‑scenes insights from conversations with veteran voices in the media

    We are thrilled to launch this series and provide readers with insights directly from working journalists.”
    — David Rothstein

    WASHINGTON , DC, UNITED STATES, March 13, 2026 /EINPresswire.com/ — EIN Presswire is launching a new series, “Inside the Newsroom: What Journalists Really Look for in Press Releases,” featuring exclusive interviews with veteran journalists from around the nation who share how they evaluate press releases and decide what may become news coverage.

    In conversations with EIN Presswire, these reporters and editors discussed how journalists review press releases in their inboxes, what catches their attention, and some common missteps they see from PR professionals and brands.

    EIN Presswire, the world’s leading press release distribution platform, spoke with six experienced journalists who have worked at or been published in outlets such as The New York Times, Bay News 9, States Newsroom’s Florida Phoenix, Florida Trend, and more. Some have led community newspapers, while others have decades of experience in investigative, political, and local reporting, as well as radio and podcast work.

    The series comes as the media landscape continues to evolve in the AI era and as many PR professionals work to earn news coverage for their clients. Importantly, it aims to help bridge the gap between communicators and journalists by highlighting how reporters decide what news to cover and the critical points they look for in pitches.

    “We are thrilled to launch this series and provide readers with insights directly from working journalists,” said David Rothstein, CEO of Newsmatics, which owns EIN Presswire. “As a press release distribution service, we understand how important it is to craft announcements that stand out to reporters. Our goal is to help businesses and PR professionals better understand what journalists need and how to communicate their news more effectively.”

    Over the next several weeks, EIN Presswire will publish key takeaways from these conversations, each highlighting an important element of news releases and offering best practices for pitching them to members of the media.

    The editorial piece also helps PR professionals and businesses better understand what journalists look for in a release and how to improve their chances of earning coverage in news outlets or being cited in the news.

    At the same time, EIN Presswire highlighted how press releases help brands get noticed and cited — not only by journalists but also by AI systems like Google’s AI Overviews and ChatGPT, which draw on structured, trustworthy sources that often include press releases in search results.

    As a sneak peek, the series covers topics such as crafting strong ledes, choosing relevant images, using credible quotes from sources, and researching a reporter’s beat before sending a news release.

    Check out the first installment here. Subscribe to EIN Presswire’s Substack for upcoming posts and other exclusive content.

    ABOUT EIN PRESSWIRE
    EIN Presswire, Everyone’s Internet News Presswire®, is where professional communicators and organizations turn when they need to get their news in front of the media, stakeholders, and the public. EIN Presswire is an operating division of Newsmatics Inc., a Washington, D.C.-based news tech company.

    David Rothstein
    Newsmatics Inc. (EIN Presswire)
    +1 202-335-3939
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  • Premier Auto Protect Highlights Car Warranty Extended Demand as ADAS Repair Costs Rise

    Premier Auto Protect reports growing interest in extended car warranty coverage as ADAS technology increases repair complexity and costs for aging vehicles.

    As vehicles add more sensors and electronic systems, repair costs are changing. Drivers are looking for coverage that helps manage those expenses once factory warranties expire.”
    — CEO

    NY, UNITED STATES, March 13, 2026 /EINPresswire.com/ — Premier Auto Protect, a nationwide provider of vehicle service contracts, today highlighted growing consumer interest in extended car warranty coverage as advanced driver assistance systems (ADAS) continue to increase the cost and complexity of vehicle repairs across the United States. As more late-model vehicles age out of factory warranty periods, drivers are increasingly facing repair bills tied not only to mechanical components, but also to cameras, radar sensors, electronic modules, and required system recalibrations.

    Drivers researching protection for post-factory vehicles, high-mileage daily drivers, and newer used cars with advanced safety technology can learn more about coverage options and request information at https://premierautoprotect.com/.

    The trend comes at a time when American households are keeping vehicles longer and watching ownership costs more closely. S&P Global Mobility reported in 2025 that the average age of U.S. light vehicles climbed to 12.8 years, with millions of vehicles from the heavy registration years of 2015 through 2019 now moving deeper into the aftermarket repair cycle. For owners of newer used cars and post-warranty vehicles, the shift means the repair conversation is no longer limited to engines and transmissions. High-tech safety systems have become a growing part of the expense.

    According to Kelley Blue Book, consumers now spend an average of $838 on vehicle repairs across all makes and models. In separate reporting on driver-assist technology, Kelley Blue Book cited AAA research showing that ADAS-equipped windshields can cost about $1,500 to replace, while radar sensors for adaptive cruise control and automatic emergency braking can range from roughly $900 to $1,300. Blind-spot monitoring and rear cross-traffic alert radar sensors can cost even more, with some replacements ranging from about $850 to $2,050 before other repair work is considered.

    Kelley Blue Book also noted that the average repair cost of minor front or rear collision damage on a vehicle with driver-assist systems is about $5,300, more than double the average for vehicles without those systems. Even when the original damage appears minor, shops may still need to inspect, replace, and recalibrate multiple sensors and cameras before the vehicle can be returned to proper operating condition. That repair environment has changed how many drivers evaluate post-factory protection.

    “Modern vehicles deliver valuable safety benefits, but they also introduce more electronics, more sensors, and more expensive repair pathways once a manufacturer’s warranty expires,” said a spokesperson for Premier Auto Protect. “The increase in car warranty extended demand reflects a broader shift in how drivers are thinking about financial exposure. A repair that once involved a single part may now involve diagnostics, calibration, labor, and multiple connected systems.”

    AAA’s 2025 Your Driving Costs study found that the total cost of owning and operating a new vehicle was $11,577 annually, or $964.78 per month. That broader affordability pressure is one reason many households are keeping vehicles longer rather than replacing them. At the same time, late-model vehicles are carrying more standard safety technology than ever before. Features such as forward collision warning, lane departure systems, adaptive cruise control, surround-view cameras, blind-spot monitoring, and rear cross-traffic alert are increasingly common across mainstream sedans, SUVs, crossovers, and pickup trucks.

    For consumers, that combination creates a new budgeting challenge. Vehicles can remain dependable and desirable well beyond the expiration of factory coverage, yet a single electronic or sensor-related repair can still disrupt a household budget. Repair flexibility also matters more in that environment. Premier Auto Protect’s vehicle service contracts allow covered repairs at any ASE-certified repair facility nationwide, giving customers the ability to work with qualified repair shops that can address both mechanical and technology-related issues.

    “Repair choice has become part of the protection conversation,” the company spokesperson added. “Drivers increasingly want coverage that fits the realities of today’s vehicles, including access to ASE-certified facilities, roadside support, rental car reimbursement, and contract options that align with vehicle age, mileage, and complexity.”

    Premier Auto Protect offers multiple coverage levels, including Powertrain, Essential, Premium, Exclusionary, Powertrain Enhanced, Premier Repair Assist, and EV Exclusionary plans. The company serves drivers in all 50 states and provides a 30-day money-back guarantee, giving customers time to review contract terms and determine whether a plan aligns with their needs. Additional benefits available across plans may include roadside assistance, towing, rental car reimbursement, and trip interruption support, depending on coverage level.

    The company says the rise in ADAS-related repair costs is especially relevant for drivers who purchased used vehicles in the last several years, owners approaching the end of manufacturer warranty protection, commuters who depend on uninterrupted transportation, and households seeking to convert unpredictable repair expenses into more manageable monthly budgeting. For many of those consumers, extended car warranty coverage is being evaluated less as an optional add-on and more as part of a practical strategy for managing increasingly sophisticated vehicle ownership.

    About Premier Auto Protect

    Premier Auto Protect is a direct-to-consumer provider of vehicle service contracts for drivers nationwide. The company offers a range of protection plans designed to help reduce the financial impact of unexpected repairs after the manufacturer’s warranty expires. Coverage options range from basic powertrain protection to exclusionary and EV-focused plans, and covered repairs can be completed at any ASE-certified repair facility nationwide. Premier Auto Protect also offers benefits such as roadside assistance, rental car reimbursement, and a 30-day money-back guarantee on eligible plans.

    Press Relations
    Premier Auto Protect
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  • conga-TCRP1 combines high performance with maximum scalability and design flexibility

    Scalable Edge Performance for Demanding Applications

    SAN DIEGO, CA, UNITED STATES, March 13, 2026 /EINPresswire.com/ — March 10, 2026 * * * congatec – the leading vendor of embedded and edge computing technology – is enhancing the performance and scalability of its AMD Ryzen™ AI Embedded P100 Series COM Express 3.1 Type 6 Compact modules. The conga-TCRP1 is now available in six new variants with eight, ten, or twelve CPU cores. This makes them an ideal fit for cost-sensitive designs that require a highly flexible and scalable embedded computing platform. Developers can now seamlessly scale from 4 to 12 CPU cores and from 2 to 16 graphics compute units, achieving an optimized balance of CPU, GPU, and NPU resources.

    Customers can use just one module variant for various designs, ranging from passively cooled, fully enclosed designs for robust handheld devices and hygienic medical PCs to mission computers for harsh environments and high-performance system designs.

    The new COM Express compact modules leverage the advanced AMD “Zen 5” and “Zen 5c” CPU architecture with 4-nm technology to deliver enhanced determinism for real-time and latency-sensitive workloads. Additional performance gains are achieved through the integrated Radeon RDNA 3.5™ GPU and the XDNA2™ NPU with up to 50 TOPS of AI compute capability. This powerful computing architecture accelerates performance-intensive and deterministic edge AI applications across industries including transportation, medical technology, smart city infrastructure, gaming, robotics, and industrial automation.

    High compute density particularly benefits mobile medical imaging devices such as ultrasound systems, AI-powered industrial machine vision solutions for automated quality inspection, as well as traffic monitoring and surveillance systems in smart cities including extended temperature deployments for wayside installations. The modules are also ideally suited for professional gaming applications.

    “The expansion of the conga-TCRP1 portfolio underscores the strength and scalability of the AMD Ryzen™ AI Embedded P100 Series,” Amey Deosthali, Sr. Director for Industrial, Robotics, and Healthcare, AMD. “From compact, passively cooled medical and industrial systems to rugged mission-critical edge deployments, the conga-TCRP1 modules enable customers to seamlessly scale their product portfolio, accelerate time-to-market, and unlock new levels of performance-per-watt for next-generation embedded and edge AI applications.”

    “All conga-TCRP1 variants are configurable across an exceptionally wide TDP range from 15 to 54 watts,” explains Florian Drittenthaler, Product Line Manager at congatec. “This allows customers to precisely tailor the performance-per-watt profile to their specific application and realize multiple performance tiers using a single module design. It enables easy adaptations during the project lifecycle without requiring a platform change, a key advantage for applications designed according to strict Size, Weight, Power, and Cost (SWaP-C) requirements. The result is flexibility to design a complete product family with just one module family, improving time-to-market, TCO (Total Cost of Ownership) and RoI (Return on Investment) for various designs from handheld devices to high-performance mission computers operating in harsh environments.”

    The Feature Set in Detail
    The conga-TCRP1 COM Express compact modules are available with ten different AMD Ryzen Embedded P100 Series processors. In addition to up to 12 Zen5/5c cores and Radeon RDNA 3.5™ GPU – supporting up to four independent displays with immersive 4K graphics. The integrated XDNA2™ NPU delivers up to 50 TOPS of AI performance. This enables local, real-time execution of smaller large language models (LLMs) without cloud connectivity or discrete accelerators, improving data security while reducing cooling requirements. The NPU can simultaneously handle tasks such as anomaly detection, visual inspection, and optical character recognition (OCR) alongside ongoing system operations. Memory-intensive applications benefit from up to 96 GB DDR5-5600 RAM, with optional ECC support for mission-critical deployments. For high-speed data transfer and low-lane peripheral integration, including Industrial Ethernet, fieldbus adapters, or wireless modules, the module provides up to eight fully configurable PCIe Gen4 lanes plus PEG x4 Gen4.

    Further connectivity features include 2.5 GbE for high-speed networking, four USB 3.2 Gen2 ports, and four USB 2.0 ports. Storage options include up to 512 GB onboard NVMe SSD or dual SATA 6 Gb/s interfaces for external media. Additional interfaces include I²C, SPI, two UARTs, eight GPIOs, SMBus, and LPC. An additional PCIe switch on the carrier board can be eliminated, simplifying overall system design.

    Supported operating systems include Microsoft Windows 11, Windows 11 IoT Enterprise, Linux, ctrlX OS, Ubuntu Pro, and Kontron OS. As application-ready aReady.COM modules, they can be preconfigured with licensed ctrlX OS, Ubuntu Pro, or Kontron OS. The aReady.VT option with integrated Hypervisor-on-Module technology enables consolidation of multiple workloads, such as real-time control, HMI, AI processing, and IoT gateway functions, onto a single module. For IIoT (Industrial Internet of Things) connectivity, congatec provides aReady.IOT software building blocks supporting data exchange, remote updates, maintenance, and management of the module, carrier board, and peripherals, as well as optional cloud integration. To further streamline development, congatec offers a comprehensive ecosystem. This includes evaluation and application-ready carrier boards, as well as aReady.YOURS customization services for COM, carrier, and cooling solutions, right through to fully customized designs.

    Available Variants
    The new conga-TCRP1 modules are available in the following configurations:
    Model Cores Threads) Graphics CUs max. Boost Base-TDP Operating Temp.
    conga-TCRP1 P185 12 / 24 16 5.1 GHz 28 (15-54 W) 0 to +60 °C
    conga-TCRP1 P174 10 / 20 12 5.0 GHz 28 (15-54 W) 0 to +60 °C
    conga-TCRP1 P164 8 / 16 12 5.0 GHz 28 (15-54 W) 0 to +60 °C
    conga-TCRP1 P132 6 / 12 4 4.5 GHz 28 (15-54 W) 0 to +60 °C
    conga-TCRP1 P121 4 / 8 2 4.4 GHz 28 (15-54 W) 0 to +60 °C
    conga-TCRP1 P185i 12 / 24 16 5.1 GHz 28 (15-54 W) -40 to +85 °C
    conga-TCRP1 P174i 10 / 20 12 5.0 GHz 28 (15-54 W) -40 to +85 °C
    conga-TCRP1 P164i 8 / 16 12 5.0 GHz 28 (15-54 W) -40 to +85 °C
    conga-TCRP1 P132i 6 / 12 4 4.5 GHz 28 (15-54 W) -40 to +85 °C
    conga-TCRP1 P121i 4 / 8 2 4.4 GHz 28 (15-54 W) -40 to +85 °C
    For more information about the COM Express Type 6 Compact module conga-TCRP1, please visit: https://www.congatec.com/en/products/com-express-type-6/conga-tcrp1/
    * * *

    About congatec
    congatec is the leading global provider of high-performance hardware and software building blocks for embedded and edge computing solutions based on Computer-on-Modules (COMs). These advanced computer modules drive systems and devices across industries such as industrial automation, medical technology, robotics, telecommunications, and more. congatec’s high-performance aReady. ecosystems simplify and accelerate the solution development, from COM to cloud. This application-ready approach combines COMs with services and customizable technologies that enable cutting-edge advancements in system consolidation, IoT, security, and artificial intelligence. Supported by its majority shareholder, DBAG Fund VIII – a German mid-market fund focused on driving growth for industrial enterprises – congatec has the financial backing and M&A expertise to capitalize on expanding market opportunities. For more information, visit congatec.com, aReady.com, or follow us on LinkedIn and YouTube.

    Reader Enquiries:
    congatec
    Dan Demers
    Phone: 858-457-2600
    Dan.Demers@congatec.com
    www.congatec.us

    Press Contact:
    congatec
    Janene Rae
    Phone: 858-457-2600
    janene.rae@congatec.com
    www.congatec.us

    Janene Rae
    congatec
    + +1 858-457-2600 ext. 502
    email us here

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  • congatec and Kontron partner on embedded computing solutions

    congatec launches aReady.YOURS Partner Program for market-specific system solutions

    SAN DIEGO, CA, UNITED STATES, March 13, 2026 /EINPresswire.com/ — March 10, 2026 * * * congatec – the leading provider of embedded and edge computing technology – is expanding its portfolio of customized embedded computing platforms. With the launch of the aReady.YOURS Partner Program, the company is strengthening its ability to deliver added value to OEMs. The aim is to work with solution partners to develop turnkey systems for markets with strict regulatory and complex technical requirements.

    Within aReady.YOURS, congatec will lead the development of integrated embedded computing platforms, including low-level software building blocks such as operating systems, IoT connectivity, and hypervisors for system consolidation. The aReady.YOURS partner will take responsibility for key aspects of the system design, including enclosures, application-specific interfaces, and required certifications. This significantly reduces the time OEMs spend on foundational development work. Instead, they can focus on their core competencies while benefiting from faster system development, high design reliability, reduced implementation effort, and improved solution profitability.

    Kontron becomes the first aReady.YOURS partner
    congatec’s first aReady.YOURS solution partner is Kontron. Under the terms of the existing partnership, congatec modules are integrated into Kontron’s modular standard systems – most recently also Arm-based modules featuring Qualcomm® Dragonwing IQ-X processors. aReady.YOURS expands the collaboration to include custom designs that go beyond standard systems. Thanks to the streamlined workflows established through previous joint projects, customers benefit from greater agility and faster time-to-market.

    In addition, congatec‘s aReady.YOURS development team – following the acquisition of Kontron’s module business – has deep expertise in the design of embedded platforms for Kontron systems. Together, the companies primarily address highly regulated markets, including avionics, railway, communications, transportation, medical, industrial automation, robotics, and other verticals that demand rugged, certified system designs. Kontron contributes extensive experience from previous system developments, successful certification projects, and 5G connectivity for mobile edge applications. Geographically, the partnership focuses on North America and the EMEA region.

    “With aReady.YOURS, we are taking customized designs to a new level: faster, more reliable, and closely aligned with the requirements of our OEMs and their customers. Partnering with Kontron as our first aReady.YOURS partner is a key element of this strategy. Customers benefit from complete application-specific systems – including certifications – which further relieves them from time-consuming foundational development work,” explains Konrad Garhammer, COO & CTO at congatec.

    “With this move, Kontron and congatec are deepening their partnership. As a global leader in IoT and embedded computing technologies, Kontron contributes comprehensive expertise in hardware, software, and system design that perfectly complements congatec’s application-ready board and module portfolio. Our closer collaboration gives OEMs access to complete, highly integrated embedded systems with ‘Designed-in-Germany’ quality – offering faster time-to-market, high supply reliability, and long-term lifecycle support,” says Hannes Niederhauser, CEO at Kontron AG, highlighting the value of the aReady.YOURS partnership.

    “With disruptive technologies such as AI and increasingly complex certification requirements, our customers need ready-to-use embedded systems to fully focus on their core competencies. Customized embedded computing solutions that are engineered to exacting standards and fully certified provide clear advantages in design reliability, time-to-market, and total cost of ownership,” says Peter Müller, VP Global Customer Application Center at congatec.

    For more information, please visit https://www.congatec.com/aready-yours/

    * * *
    About congatec
    congatec is the leading global provider of high-performance hardware and software building blocks for embedded and edge computing solutions based on Computer-on-Modules (COMs). These advanced computer modules drive systems and devices across industries such as industrial automation, medical technology, robotics, telecommunications, and more. congatec’s high-performance aReady. ecosystems simplify and accelerate the solution development, from COM to cloud. This application-ready approach combines COMs with services and customizable technologies that enable cutting-edge advancements in system consolidation, IoT, security, and artificial intelligence. Supported by its majority shareholder, DBAG Fund VIII – a German mid-market fund focused on driving growth for industrial enterprises – congatec has the financial backing and M&A expertise to capitalize on expanding market opportunities. For more information, visit congatec.com, aReady.com, or follow us on LinkedIn and YouTube.

    Reader Enquiries:
    congatec
    Dan Demers
    Phone: 858-457-2600
    Dan.Demers@congatec.com
    www.congatec.us

    Press Contact:
    congatec
    Janene Rae
    Phone: 858-457-2600
    janene.rae@congatec.com
    www.congatec.us

    Janene Rae
    congatec
    +1 858-457-2600 ext. 502
    email us here
    Visit us on social media:
    LinkedIn

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  • Klepsydra Technologies and BrainChip Announce Strategic Partnership for Heterogeneous AI Runtime for Akida™ Processors

    Brainchip Limited Holding Co (ASX:BRN)

    “BrainChip’s Akida is the ideal neuromorphic partner in delivering the ‘performance layer’ that allows engineers to focus on building intelligent systems rather than fighting performance bottlenecks”.”
    — Mike Carey, President of Klepsydra North America.

    LAGUNA HILLS, CA, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Klepsydra Technologies, a leader in high-performance edge computing software, and BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY), the world’s first commercial producer of ultra-low-power, event-based neuromorphic AI IP, today announced a strategic partnership to develop a revolutionary heterogeneous run-time environment for the BrainChip Akida™ processor family.

    The collaboration integrates Klepsydra’s efficient software framework—capable of processing up to 10x more data with 50% less power consumption—directly with BrainChip’s Akida neuromorphic architecture. This partnership addresses a critical challenge in edge AI: the seamless orchestration of tasks between traditional CPUs and specialized neuromorphic accelerators.

    Redefining Edge Performance through Heterogeneity
    By utilizing Klepsydra’s proprietary approach, the new runtime will allow developers to offload compute-heavy AI layers to the Akida accelerator while maintaining high-speed synchronization with host processors like ARM, RISC-V, and x86. This “heterogeneous” approach ensures that mission-critical systems in space, defense, and automotive sectors can achieve breakthrough performance without the need for increased hardware complexity.

    “The synergy between Klepsydra’s high-performance orchestration and Akida’s event-based processing creates a power-efficient powerhouse for the edge,” said Steven Brightfield, Chief Marketing Officer at BrainChip. “This partnership provides our customers with a unified, space-ready API that simplifies the deployment of complex AI models in a heterogeneous compute for the most demanding requirements”.

    “BrainChip’s Akida is the ideal partner for our expansion into neuromorphic computing,” added Mike Carey, President of Klepsydra North America. “Together, we are delivering the ‘performance layer’ that allows engineers to focus on building intelligent systems rather than fighting performance bottlenecks”.

    Key Benefits of the Partnership:
    • 10x Performance Boost: Enables edge devices to process significantly higher data volumes using existing space-grade processors.
    • Space-Ready Reliability: The joint solution complies with ECSS safety standards and features high-level cybersecurity protection, including algorithm encryption.
    • Hardware Agnostic Integration: Supports a broad compatibility matrix including Ubuntu, RTEMS6, and VxWorks.
    • Reduced Development Risk: Provides a “plug-and-play” foundation for rapid deployment of AI tailored to specific mission needs.
    The integrated solution is expected to be available for targeting applications in autonomous navigation, predictive maintenance, and real-time signal analysis. Early-access partners in Q3 2026.
    ________________________________________
    About BrainChip Holdings Ltd (ASX: BRN, OTCQX: BRCHF, ADR: BCHPY) BrainChip is the worldwide leader in Edge AI on-chip processing and learning. The company’s first-to-market, fully digital, event-based AI processor, Akida™, uses neuromorphic principles to mimic the human brain, analyzing only essential sensor inputs at the point of acquisition and processing data with unmatched efficiency, precision, and energy economy. BrainChip’s Temporal Event-based Neural Networks (TENNs) build on State-Space Models (SSMs) with time-sensitive, event-driven frameworks that are ideal for real-time streaming applications. These innovations make low-power Edge AI deployable across industries such as aerospace, autonomous vehicles, robotics, industrial IoT, consumer devices, and wearables. BrainChip is advancing the future of intelligent computing, bringing AI closer to the sensor and closer to real-time. Explore more at www.brainchip.com Follow BrainChip on Twitter or LinkedIn.

    About Klepsydra Technologies Klepsydra is a Swiss deep-tech software SME founded in 2018 that develops high-performance AI frameworks for resource-constrained and safety-critical systems. The company has successfully completed two investment rounds and operates offices in Switzerland, Spain, and Poland. Klepsydra collaborates with the European Space Agency (ESA) on space-qualified AI software designed to comply with European Cooperation for Space Standardization (ECSS) engineering and software assurance standards. Its patented, event-driven architecture enables deterministic and efficient AI execution on embedded and space computing platforms, while also supporting cybersecurity and robustness requirements for mission-critical applications. For more information, visit: www.klepsydra.com

    Media Contacts:
    BrainChip Media Contact:
    Madeline Coe
    prforbrainchip@bospar.com
    224-433-9056

    Klepsydra Media Contact:
    Isabel del Castillo
    isabel.delcastillo@klepsydra.com

    BrainChip Investor Contact:
    ir@brainchip.com

    Klepsydra Sales Contact:
    Klaus Buchheim
    Klaus.buchheim@klepsydra.com

    Madeline Coe
    BoSpar Communications
    4087521000 ext.
    email us here
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  • Schmidt Glass Company Expands Mobile Glass Service to Fort Myers and Cape Coral

    ARCADIA, FL, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Schmidt Glass Company is pleased to announce that it is now offering mobile glass repair and replacement services in Fort Myers and Cape Coral. This expansion allows residents and businesses in these growing communities to access convenient, professional glass services without needing to travel to a shop location.

    Schmidt Glass Company provides a wide range of glass services, including windshield repair, windshield replacement, auto glass replacement, ADAS recalibration, residential window glass repair, heavy equipment glass, and custom shower glass installation. With the addition of mobile service in Fort Myers and Cape Coral, technicians can now travel directly to customers’ homes, workplaces, or job sites when possible.

    “We’re excited to expand our service area to include Fort Myers and Cape Coral,” said a representative of Schmidt Glass Company. “Both cities have a large and growing populations, and our mobile service allows us to bring professional glass repair and replacement directly to customers where it’s most convenient.”

    Fort Myers and Cape Coral are two of the largest and fastest-growing cities in Southwest Florida. By offering mobile service in these areas, Schmidt Glass Company aims to provide reliable glass solutions for drivers, homeowners, and businesses throughout the region.

    Services now available in Fort Myers and Cape Coral include:

    – Windshield chip repair and windshield replacement

    – Complete auto glass replacement

    – ADAS windshield camera recalibration

    – Broken house window glass repair

    – Foggy insulated window glass replacement

    – Heavy equipment glass replacement

    – Custom frameless shower glass and shower doors

    – RV glass repair and replacement

    Schmidt Glass Company also works with most major insurance providers to assist customers with auto glass insurance claims. In the state of Florida, insurance companies are required to waive the deductible for windshield replacement when the vehicle has comprehensive coverage, which can allow many drivers to replace their windshields with little to no out-of-pocket cost.

    With focus on quality workmanship, dependable service, and convenient mobile installation, Schmidt Glass Company continues to expand its reach throughout Southwest Florida.

    Customers in Fort Myers and Cape Coral who need auto glass repair, windshield replacement, residential window glass repair, or custom shower glass installation can now schedule mobile service with Schmidt Glass Company.

    Schmidt Glass Company is a Florida-based glass service provider specializing in auto glass repair and replacement, residential window glass repair, RV glass services, and custom shower glass installation. The company is committed to delivering professional workmanship and reliable service to homeowners and drivers throughout Southwest Florida.

    For more information or to schedule service contact Schmidt Glass Company directly.

    Carlin Schmidt
    Schmidt Glass Company
    +1 863-991-4446
    email us here
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  • Brakes Plus Opens New State-of-the-Art Greenville, Texas Location

    This is the brand’s newest location in the Hunt County area, extending Brake Plus’s convenient and dependable service in Texas.

    GREENVILLE, TX, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Brakes Plus, a leading provider of automotive brake, diagnostic, maintenance, and repair services, announces the opening of its new Greenville, Texas location at 3900 Highway I-30, Greenville, TX 75402. This is the brand’s newest location in the Hunt County area, extending Brake Plus’s convenient and dependable service in Texas.

    The new Brakes Plus store at 3900 Highway I-30 offers a variety of automotive services to keep customers’ vehicles safely on the road and running as they should. In addition to expert brake services, the certified technicians at the new location provide a full suite of auto maintenance and repair services, including:

    • Wheel alignments and tire repair and rotation
    • Battery testing and replacement
    • Suspension and steering service
    • Differential and transfer case service
    • Cooling system service and repair
    • Tune-up and engine repair
    • Pre-purchase inspections
    • Factory-recommended maintenance
    • And much more

    With convenient hours, competitive pricing, and fast, friendly service, the new Brakes Plus location in Greenville, Texas is dedicated to giving each customer the assurance that their vehicle is well-maintained by providing the highest quality automotive products and services delivered quickly and conveniently in a superior environment by a professional staff emphasizing integrity in every action. New customers can receive significant discounts on brake packages, full-service oil changes, wheel alignments, shocks or struts, and more for a limited time.

    Visit the new Brakes Plus in Greenville today to experience the Brakes Plus difference and keep your car performing at its best! Dependable people depend on Brakes Plus.

    ABOUT BRAKES PLUS
    Founded in 1990 with a single store in South Denver, Co., Brakes Plus has a rapidly growing footprint of nearly 200 stores across Arizona, Colorado, Iowa, Nebraska, Oklahoma, Texas, and Wyoming. As one of the fastest growing automotive service companies, Brakes Plus continues to maintain the family values and standards on which it was founded, and supply customers with quality parts and world class service at a great price. For more information, visit www.brakesplus.com.

    Brakes Plus is part of the Mavis Tire Express Services Corp. (“Mavis”) family of brands. For more information about Mavis or its family of automotive brands, visit www.mavis.com.

    Jeff Dillow
    Pavone
    jdillow@pavone.net
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  • ArchLynk KAI for Product Classification Now Available on the SAP® Store

    AI-powered solution automates global trade product classification and improves compliance accuracy

    SAN JOSE, CA, UNITED STATES, March 12, 2026 /EINPresswire.com/ — ArchLynk today announced that its KAI for Product Classification solution is now available on SAP® Store. KAI enables organizations to significantly reduce the cost and manual effort of product classification, improve classification accuracy, and mitigate the risk of regulatory fines caused by incorrect classifications. The AI-enabled, cloud-based SaaS solution automates and audits product classification by leveraging historical and real-time data powered by Artificial Intelligence (AI) and Machine Learning (ML) to support consistent and compliant classification decisions.

    KAI integrates seamlessly with Global Trade Management solutions, including SAP Global Trade Services (SAP GTS), enabling organizations to generate accurate classification predictions for HTS and ECCN codes while continuously learning from historical classification data. By leveraging supervised machine learning models, KAI helps reduce manual effort, improve accuracy, and minimize compliance risks associated with product misclassification.

    “Accurate product classification is at the heart of effective global trade compliance, and with ArchLynk’s KAI we’re bringing together AI, historical trade data, and intelligent automation to simplify one of the most complex and time‑consuming processes in global trade. By making KAI available on the SAP Store, we’re enabling organizations to transform classification from a manual, knowledge‑dependent task into a scalable, data‑driven process that improves accuracy, reduces risk, and drives greater confidence across global trade operations,” said Dave Medd, CEO of ArchLynk

    Seamless Integration with Global Trade Systems

    • KAI leverages historical classification data to build supervised machine learning models that predict product classifications.
    • KAI automatically processes new products through AI models and generates classification predictions for review and approval.
    • KAI can integrate with SAP GTS to manage product classification within the SAP ecosystem.
    • Open APIs enable seamless integration with non‑SAP systems and external applications.
    • A health‑check capability identifies inconsistencies in historically classified products to improve compliance and data quality.
    • KAI helps organizations eliminate classification complexity, reduce manual classification effort, and improve compliance accuracy while maintaining control through review workflows.

    About ArchLynk

    ArchLynk, a Boston Ventures portfolio company, is a global leader in SAP Digital Supply Chain and Global Trade Solutions. Headquartered in San Jose, California, the company provides consulting services for SAP Digital Supply Chain platforms and SAP Global Trade Services. Since its inception, ArchLynk has successfully delivered numerous SAP Supply Chain Execution and Global Trade projects for businesses worldwide.

    For more information, please visit https://archlynk.com.

    ArchLynk Marketing
    ArchLynk
    +1 866-960-9605
    marketing@archlynk.com
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