Category: Business

  • Heaven Hikes Chronicles a Father’s Journey Through Grief, Faith, and Renewal on the Mountain Trail

    Jarrod Kuhn’s reflective memoir invites readers to walk alongside a father who finds healing and spiritual connection through nature and remembrance.

    NEW YORK CITY, NY, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Author Jarrod Kuhn shares a deeply personal story of grief, faith, and healing in his book Heaven Hikes: Father’s Sunrise After Son’s Rise. Through powerful reflections and real-life mountain journeys, Kuhn invites readers to follow his path as he seeks peace and spiritual connection after the loss of his son.

    In Heaven Hikes, the mountains become more than scenic landscapes. They serve as places of refuge, reflection, and spiritual discovery. Each climb becomes a quiet conversation between a father and the memory of his son, turning physical steps along rugged trails into moments of emotional and spiritual renewal.

    Drawing from his own experiences on mountain treks, Kuhn describes how time spent in nature opened space for grief, gratitude, and faith to coexist. The rising sun over distant ridgelines becomes a symbol of hope, reminding readers that even in the darkest moments, new light can appear. These reflections form the heart of the book’s message about healing through faith and perseverance.

    The narrative blends true stories of hiking adventures with thoughtful reflections on fatherhood, loss, and the quiet wisdom found in nature. Kuhn’s writing combines heartfelt honesty with poetic storytelling, allowing readers to experience both the physical beauty of the trails and the emotional depth of his journey.

    Heaven Hikes speaks to anyone who has experienced loss or searched for meaning in life’s most difficult moments. The book offers encouragement to readers navigating grief while also presenting a hopeful reminder that healing can emerge through reflection, faith, and the natural world around us.

    Jarrod Kuhn wrote the book as a way to honor his son while sharing the lessons he discovered along the trail. Through his experiences, he demonstrates how moments of solitude in nature can open the door to spiritual clarity and renewed strength.

    Jarrod Kuhn is a writer who draws on personal experience to explore themes of faith, resilience, and emotional healing. With Heaven Hikes: Father’s Sunrise After Son’s Rise, he offers readers a moving journey that shows how grief and hope can exist on the same horizon.

    The book is now available; secure your copy here: https://a.co/d/0emNxSU6

    For review copies, interview requests, or additional information, please contact:

    Jarrod Kuhn
    BrightKey PR
    PR@vireolex.com

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  • Northbridge University Advances Career-Aligned Education with Strategic Growth and $100M Expansion Investment

    ORLANDO, FL, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Northbridge University, the institution formerly known as Florida Technical College (FTC-NUC), today reaffirms its commitment to delivering workforce-driven education that directly aligns with high-demand industries, ensuring graduates from its campuses and online programs are prepared to enter the labor market with the skills and degrees aligned with employers’ needs.

    Built on decades of career-focused educational excellence, Northbridge University continues to evolve its curriculum across key sectors such as construction, business, health care, and emerging technology.

    Northbridge currently has 8 campuses in Florida, 3 in Oregon, 19 in Puerto Rico, and a national online presence serving students in more than 40 states. A significant investment is fueling the expansion of programs and new campuses.


    $100 Million Investment to Transform Learning and Campus Experience

    To lay a strong foundation for its long-term strategic growth, Northbridge University is advancing a $100 million expansion investment, over the next three years, that reinforces its mission to serve students and communities nationwide. This major capital initiative encompasses expanded facilities, enhanced learning environments, and campus expansion in Florida and select markets nationwide. A new Florida campus will be opening this year in Hialeah, a city in Miami-Dade County, Florida. In addition, officials are exploring expansion into other states, including Texas.

    As part of this expansion, Northbridge University will launch more than 30 new academic programs, including bachelor’s and doctoral degrees, 10 of which will begin in 2026. The new offerings will be aligned with high-demand fields and emerging areas such as artificial intelligence. In addition, the university is developing 20 short-term credential programs focused on key workforce growth sectors such as construction, healthcare, technology, and business, with the goal of strengthening the workforce and creating accelerated pathways to employment.


    Career-Aligned Programs Fuel Workforce Opportunities

    According to the U.S. Bureau of Labor Statistics, nursing, skilled trades, and technology are expected to grow the fastest from 2024-2034. Meeting these workforce demands with rapid credentialing options benefits both employers and students, and Northbridge’s offerings allow for that to happen.

    Healthcare & Nursing:

    Northbridge University’s nursing programs are designed to prepare students for a profession that is essential, growing, and in persistent demand across the U.S. healthcare system. According to the U.S. Bureau of Labor Statistics, employment of registered nurses (RNs) is projected to grow 5% from 2024 to 2034, faster than the average for all occupations, with an average of about 189,100 annual openings driven by both growth and the need to replace retiring nurses. The median annual wage for RNs — approximately $93,600 — also significantly exceeds the median for all occupations, reflecting strong demand and economic opportunity.

    Northbridge’s training facilities include advanced high-, medium-, and low-fidelity equipment, giving students reliable, hands-on experience beyond clinical sites. Students also work with virtual simulations designed to help them master each procedure and concept in detail. Nursing graduates benefit from Northbridge’s 70 collaborating hospitals, nursing homes, and healthcare institutions.

    Other popular healthcare offerings include the Bachelor’s of Allied Health Management and the 12-month Medical Assistant Technician with Emphasis in Basic X-Ray program.

    Skilled Trades:

    Northbridge University’s construction and skilled trades programs are aligned with one of the most vital and fastest-expanding segments of the U.S. economy. According to the U.S. Bureau of Labor Statistics, construction and extraction occupations — which include carpenters, electricians, plumbers, equipment operators, and other trades — are projected to grow faster than the average for all occupations through 2034, with an estimated 649,300 job openings per year due to growth and the need to replace workers who retire or leave the field. Northbridge curricula in these areas integrate hands-on training and industry certification preparation that mirrors real job tasks and standards that employers demand. Training is also heavily practical, with the HVAC program comprising 520 hours of lecture and 440 hours of lab.

    Many graduates from the university’s trades programs decide to continue their education, with 40% having gone on to pursue a Bachelor’s in Construction Management.


    Innovation Through AI and Technology Pathways

    Northbridge University’s expanding program portfolio in artificial intelligence (AI) and information technology reflects one of the fastest-growing areas of the U.S. labor market. Computer and mathematical occupations — which encompass many AI, data science, cybersecurity, and software development roles — are projected to grow by about 10.1% from 2024 to 2034, according to the U.S. Bureau of Labor Statistics.

    On Feb. 4, Northbridge (formerly Florida Technical College-NUC) announced its new name (formerly Florida Technical College-NUC). “Northbridge” signifies the university’s role as a “bridge” that leads students toward career preparation. Dr. James Michael Burkett is president of the institution’s U.S. Operations.


    About Northbridge University

    Northbridge University, formerly Florida Technical College, the DAVE School, NUC, is a leading institution committed to workforce academic innovation and career-focused education. With roots dating back to 1982 in both Puerto Rico and the continental United States, Northbridge University serves a diverse population of working adults, first-generation students, and multicultural learners through campuses across Puerto Rico, Florida, and Oregon, as well as a robust online division spanning the U.S. Offering flexible pathways from certificates to graduate and emerging doctoral programs in both English and Spanish, the university’s academic portfolio spans high-growth, workforce-aligned disciplines including healthcare, technology, business, skilled trades, and public service. Guided by experienced faculty and strengthened through community and industry partnerships, Northbridge University prepares students to succeed in today’s evolving economy.

    Northbridge University is authorized by the Puerto Rico Board of Postsecondary Institutions (JIP) under certifications 2019-161, 2017-384, and 2017-390. NUC University and its technical division are accredited by the Middle States Commission on Higher Education. The institution operates campuses and educational centers in Puerto Rico and the United States and offers on-campus, hybrid, and online programs through its academic, online education, and continuing education divisions. Academic offerings range from diplomas and associate degrees to bachelor’s and master’s programs.

    Melissa Ezarik
    RW Jones Agency
    mezarik@rwjonesagency.com

    Message from Michael Bannett, CEO and President of Northbridge University

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  • DELNORA IS ‘LOOKING FOR THE LIGHT’ IN NEW MUSIC VIDEO SONG AND COMPANION VIDEO TO BE FEATURED IN UPCOMING FILM RELEASE

    As the song says, I would encourage everyone to keep looking for the light and to shine their light as bright as they can with the gifts they’re given.”
    — Positive country singer-songwriter, Delnora

    NASHVILLE, TN, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Positive country singer-songwriter Delnora has officially wrapped production on the music video for her upcoming single, “Looking for the Light.” Her latest release is a heartfelt anthem of hope and perseverance, co-written with Nashville hitmaker Jeff Bates and co-produced, mixed and mastered by Grammy-nominee Josh Swift (Lyle Lovett, Doyle Lawson and Quicksilver). The song is featured on Delnora’s multi-award-winning album, Blank Page.

    Filmed on location in East Nashville and at picturesque Harpeth River State Park in Kingston Springs, Tennessee, the video captures the uplifting spirit and authentic Appalachian storytelling of Delnora’s music. It is set against the rich cultural backdrop of Music City and Middle Tennessee. “Looking for the Light” delivers a powerful visual narrative that mirrors the song’s message of faith, resilience, and finding hope even in life’s darkest moments.

    Two versions of the “Looking For The Light” video were filmed simultaneously. The first is a performance clip that focuses on Delnora’s heartfelt performance and highlights the song’s journey from darkness to light. The second is a companion video to an upcoming feature film currently in production. This film will feature “Looking For The Light” in its soundtrack and include tie-ins with the movie’s cast. More details on the film will be released at a future date.

    Grand Ole Opry member T. Graham Brown makes a cameo appearance in “Looking For The Light.” The Grammy-nominated legacy country artist has 3 #1 hits, 10 additional Top 10 hits, and a career spanning four decades. His latest album, “From Muscle Shoals To Memphis,” features duets with Wynonna, Randy Houser, Sammy Hagar, Sam Moore, Tanya Tucker, Dwight Yoakam, and more. Actress and award-winning author Dreama Denver https://dreamadenver.com also appears in “Looking For The Light.” Dreama is the wife of beloved American icon and late Gilligan’s Island star Bob Denver. She starred with Bob in dozens of stage productions, television, and personal appearances, and her latest book is “Island To Icon,” which celebrates the 60th anniversary of the timeless TV classic.

    “We all had so much fun together making this video! And what an honor to work with a legend like T. Graham Brown again. I also loved that my friend Dreama Denver, who now lives in my wonderful hometown of Princeton, West Virginia, could join us in Nashville. I was so thankful for the team that came together to believe in me and in this special song. As the song says, I would encourage everyone to keep looking for the light and to shine their light as bright as they can with the gifts they’re given,” said Delnora.

    The “Looking For The Light” video project brought together an impressive creative team, headed by Director of Photography Chris Hudson, who previously collaborated with Delnora on her 2025 holiday video releases “I Can’t Wait for Christmas to Get Here” and “Rat a Tat Tat”. Hudson’s creative vision once again brought Delnora’s warmth and authenticity to the screen, complementing her signature positive country sound. Veteran Nashville casting director and WSM radio veteran Karen Keeley was also part of the production team, along with Spectrum Sounds’ Matthew Neal (Tyler Farr, Kim Walker-Smith). The “Looking For The Light” video executive producer is National Conference of Personal Managers https://ncopm.com National V.P. Burke Allen, who also serves as Delnora’s personal manager.

    Delnora is scheduled to perform next on the Grand Ole Opry stage on April 6th during the ICMA’s (Inspirational Country Music Awards), where she is a multiple award nominee. Tickets are available at https://www.opry.com/show/2026-04-06-30th-annual-inspirational-country-music-awards-at-4-30-pm. The official release date for the “Looking For The Light” video is slated for April 20th, 2026. With “Looking for the Light,” Delnora continues to inspire audiences with a message that resonates now more than ever: no matter the journey, there is always light to be found.

    Learn more about Delnora at https://www.delnora.com.

    Shaili Priya
    Allen Media Strategies
    +1 703-589-8960
    email us here
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  • Y. T. Mihaly Introduces a Mysterious Portal Where Destiny Shifts, Reality Fractures, & One Woman Faces an Unchosen Path

    NEW YORK CITY, NY, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Author Yvette T. Mihaly debuts an electrifying science fiction, time-travel adventure with Passage, the first installment in the Slide Series. Earning a 4.8 out of 5-star rating from readers, the novel blends time travel, suspense, and supernatural intrigue into a gripping narrative that challenges the very concept of destiny.

    When Melanie is forced down the slide, she has no idea that her life, and the lives of those she loves, are about to shift irrevocably. The portal does more than transport; it alters destiny. It reshapes fate and engulfs the reader into the surreal with unexpected plot twists while challenging the what-if questions about the cosmic unknown.

    As the boundaries between past, present, and possibility collide, Melanie becomes part of the enigma itself. Each novel in the series deepens and cultivates consequences and revelations about the slide and its need for self-preservation.

    Passage delivers pulse-pounding action while exploring the philosophical tension between predetermined fate and personal agency. Mihaly crafts a layered narrative filled with unexplained phenomena, escalating suspense, and an unexpected love story. Fans of Outlander, Stranger Things, Dark Matter, and Hail Mary will find themselves immersed in the novel where Mihaly touts—fiction is the new reality.

    The first novel establishes the Slide Series as a compelling new entry in speculative fiction, combining atmospheric world-building with cinematic intensity. With its blend of spellbinding action and emotional stakes, Passage spurs the question of whether certain fates align across time, or whether time constructs defy destiny altogether.

    Yvette T. Mihaly introduces a dynamic heroine and haunting premise that sets the stage for the fast-paced, expansive seven-book series. Mihaly invites you to climb aboard. Read Passage and Escape before the third book, Time Continuum, releases in late March.

    The first two books are available on Amazon. Passage is also available at: https://a.co/d/07PAfclK

    Find out more at: https://celestialkeyholepublishing.com

    For review copies, interview requests, or additional information, please contact:

    Yvette T. Mihaly
    BrightKey PR
    Celestialkeyholepub1@gmail.com

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  • Acupuncture Divine Flow Launches New Website to Better Serve Patients in Schaumburg and Park Ridge, Illinois

    Acupuncture Divine Flow launches acupunctureflow.net to help Schaumburg and Park Ridge patients explore acupuncture, women’s health, and integrative healing.

    This website is a reflection of my practice – a place where women can find trusted information, understand their options, and take the first step toward healing.”
    — Hristina Dimova, L.Ac., Acupuncture Divine Flow

    SCHAUMBURG, IL, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Acupuncture Divine Flow, a licensed acupuncture practice with locations in Schaumburg and Park Ridge, Illinois, announced the launch of its new website at acupunctureflow.net. The site was developed by Naperville-based digital marketing agency Zestacor Digital Marketing and serves as a comprehensive online hub for patients seeking traditional Chinese medicine and integrative healing services in the greater Chicago area.

    The website features dedicated pages for all services offered at Acupuncture Divine Flow, including acupuncture, cupping therapy, gua sha, moxibustion, electroacupuncture, Chinese herbal medicine, cosmetic acupuncture, energy work and Reiki, and flower essence therapy. Condition-specific pages address anxiety and stress, fertility and women’s health, chronic pain, PTSD and trauma, immune support, and nervous system regulation. Both clinic locations in Schaumburg and Park Ridge have individual location pages with address details, insurance information, and online booking options.

    Acupuncture Divine Flow is led by Hristina Dimova, L.Ac., a NCCAOM board-certified licensed acupuncturist with more than 11 years of clinical experience. Her practice specializes in women’s health, fertility support, chronic pain, and nervous system regulation, integrating traditional acupuncture techniques with Reiki, energy work, and botanical therapies. The Schaumburg location accepts Blue Cross Blue Shield and United Healthcare insurance.

    “This website reflects everything I want my practice to represent – a welcoming, trustworthy space where women can find the information and care they need,” said Hristina Dimova, L.Ac., founder of Acupuncture Divine Flow. “I wanted patients to be able to learn about their condition, understand how acupuncture can help, and book an appointment all in one place. The team at Zestacor Digital Marketing brought that vision to life in a way that feels true to who we are.”

    The website was designed and built by Kalin Marinov and the team at Zestacor Digital Marketing, a full-service digital marketing agency headquartered in Naperville, Illinois. Zestacor specializes in SEO-driven website development for healthcare and service-based businesses, with a focus on helping practitioners grow their online presence and attract qualified local patients.

    Patients and referring providers can learn more about Acupuncture Divine Flow and book an appointment online at acupunctureflow.net. The practice’s Schaumburg clinic is located at 1340 Remington Rd, Suite C, Schaumburg, IL 60173. For inquiries, call (872) 806-7191.

    Hristina Dimova
    Acupuncture Flow
    +1 872-806-7191
    email us here
    Visit us on social media:
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    Facebook

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  • Medicare Introduces APCM in 2025, Creating New Monthly Revenue Stream for Primary Care Physicians

    Medicare’s 2025 APCM billing update pays primary care physicians a monthly per-patient fee for care management; no time-tracking required.

    APCM is the biggest primary care billing opportunity since 2015; and Tile Health automates the entire workflow so physicians can capture it without the paperwork.”
    — Ali Elmarsafawy

    BETHESDA, MD, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Medicare Introduces APCM in 2025, Creating New Monthly Revenue Stream for Primary Care Physicians
    Advanced Primary Care Management (APCM) is Medicare’s most significant primary care billing update since the introduction of Chronic Care Management in 2015. Primary care physicians, family medicine providers, and internists with Medicare patients now have access to a new monthly billing program that could generate hundreds of thousands of dollars in annual revenue currently going uncollected.

    WHAT IS APCM BILLING?
    Advanced Primary Care Management is a monthly billing program introduced by CMS effective January 1, 2025. It pays primary care providers a recurring per-patient fee for comprehensive, ongoing care management — the coordination work that happens between office visits.
    APCM bundles elements of three existing programs into one simplified payment model. Chronic Care Management (CCM) covers patients with multiple chronic conditions. Principal Care Management (PCM) addresses disease-specific complex condition management. Transitional Care Management (TCM) handles coordination after hospital discharge.
    Unlike its predecessors, APCM is status-based, not time-based. There is no 20-minute minimum requirement. When a patient meets criteria and the required service elements are provided, the appropriate monthly code is billed.

    KEY DISTINCTION
    APCM eliminates time-tracking requirements. Billing is based on patient complexity and status — not on documenting every minute of care time. This represents the biggest operational improvement over CCM.
    THE THREE APCM BILLING CODES: G0556, G0557, G0558

    G0556 covers patients with zero or one chronic condition, reimbursing approximately $16.70 per month at the 2026 national average. This code covers foundational APCM service elements including 24/7 access and an electronic care plan, and remains billable for lower-complexity Medicare patients.
    G0557 is the most commonly billed APCM code, reimbursing $53.91 per month at the 2026 national average. It applies to patients with two or more chronic conditions expected to last at least 12 months that place the patient at significant risk of hospitalization, functional decline, or death. This covers the vast majority of complex primary care Medicare patients — including those with diabetes, hypertension, COPD, heart failure, CKD, and depression.
    G0558 reimburses $117.53 per month at the 2026 national average. It applies to patients who qualify for Level 2 and are also Qualified Medicare Beneficiaries (QMB) — meaning they are dual eligible for both Medicare and Medicaid. These are typically the highest-complexity patients with the most significant social and medical needs. QMB patients cannot be billed directly for cost-sharing.

    WHO CAN BILL APCM?
    APCM may be billed by physicians (MDs and DOs), Nurse Practitioners (NPs), Physician Assistants (PAs), Clinical Nurse Specialists (CNSs), Federally Qualified Health Centers (FQHCs), and Rural Health Clinics (RHCs).
    The billing provider must be the continuing focal point for all of the patient’s primary care services. Only one practice can bill APCM for a given patient in any calendar month.

    APCM REQUIREMENTS
    CMS requires providers to have the capability to furnish 13 service elements, though not all must be delivered to every patient every month. Key requirements include patient consent obtained once and documented in the medical record, an initiating visit for new patients (an Annual Wellness Visit qualifies), 24/7 access for urgent needs, an individualized electronic patient-centered care plan, medication reconciliation and management, care coordination with specialists, transitional care management following hospitalizations, population-level management capabilities, and performance measurement reporting for MIPS-eligible clinicians.

    APCM VS. CCM
    APCM and CCM cannot be billed concurrently for the same patient in the same month. For practices with robust care management capabilities, APCM offers several advantages: no time-tracking is required, patient eligibility is broader, documentation requirements are simplified, and APCM Level 3 (G0558) pays significantly more than CCM for dual-eligible patients.
    If a provider manages only a single condition for a patient rather than serving as the primary care focal point, PCM codes may still be appropriate.

    THE DOCUMENTATION CHALLENGE
    The single biggest barrier to APCM adoption is creating and maintaining individualized electronic care plans for every enrolled patient. CMS requires these plans to address medical, functional, and psychosocial needs and be updated continuously.
    For a practice with 500 enrolled patients, manual care plan creation and maintenance represents a significant ongoing administrative burden. Tile Health (https://www.tilehealthcare.com) was built to address this challenge. Tile Health’s AI generates fully CMS-compliant, individualized care plans from patient records and ongoing triage interactions — automatically and at scale — meeting all 13 APCM service element requirements.

    HOW TILE HEALTH MAKES APCM BILLING OPERATIONAL
    Tile Health is an end-to-end AI platform that automates every step of the APCM workflow. The platform’s AI identifies eligible patients and conducts enrollment outreach calls. Automated clinical triage handles patient contacts between visits on a 24/7 basis. Care plans are generated and updated automatically in a CMS-compliant, individualized format. Monthly billing artifacts are generated and ready for the practice to submit directly to Medicare.
    Practices retain full control of the Medicare billing relationship. Tile Health charges a flat fee — not a revenue share — allowing practices to retain 60 to 70 percent of billed revenue, compared to 30 to 50 percent with traditional vendors.

    Ali Elmarsafawy
    Tile Health
    +1 281-404-5981
    email us here
    Visit us on social media:
    LinkedIn

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  • Founder-Led Ownership Returns to Shock Therapy, Geiser Performance, and Upfit UTV

    Justin Smith & Sean Geiser have officially reacquired Shock Therapy, Geiser Performance, and Upfit UTV from Fox Factory.

    With this transition, we’re fired up. We get to refocus on what made these brands special from day one — pushing performance, building for our customers, and staying hands-on in the industry we love.”
    — Justin Smith

    PHOENIX, AZ, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Justin Smith and Sean Geiser have officially reacquired Shock Therapy, Geiser Performance, and Upfit UTV from Fox Factory, bringing the brands back under founder-led ownership.

    For Justin and Sean, this isn’t just a business move — it’s a return to the roots that built these companies in the first place. With the brands back in their hands, they’re doubling down on what matters most: innovation, performance, and staying closely connected to the off-road community. At the same time, they’ll continue to maintain a strong working relationship with Fox Factory.

    Over the past four years, the partnership with Fox helped fuel major growth. Engineering capabilities expanded, product development advanced, and the brands reached more customers than ever before. Justin and Sean are grateful for the support and collaboration during that chapter and look forward to continuing to work with and support Fox products moving forward.

    “With this transition, we’re fired up,” the founders shared. “We get to refocus on what made these brands special from day one — pushing performance, building for our customers, and staying hands-on in the industry we love.”

    What customers and dealers can expect:

    – The return of live feed videos and more behind-the-scenes content
    – Faster product development and new innovation
    – Expanded customer service support
    – Stronger, more unified dealer programs
    – Increased media presence and community involvement

    Day-to-day operations will continue without interruption. Product availability, dealer relationships, and customer support remain unchanged.

    This marks a new chapter — one centered on renewed energy, deeper community engagement, and an even stronger commitment to delivering industry-leading suspension performance and vehicle solutions.

    The next phase starts now.

    Justin Smith and Sean Geiser
    Shock Therapy x Geiser
    email us here
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  • Boots On The Ground Marketing Launches Local Restaurant Marketing Services in 50 U.S. Cities

    Our model puts marketing people on the ground in each market, working directly with restaurant owners and restaurant groups to drive real local results.”
    — Steve Zukerman

    INDIANAPOLIS, IN, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Boots On The Ground Marketing LLC today announced the nationwide launch of its cost-effective, city-based marketing services for restaurants, now operating in 50 major U.S. markets.

    The launch comes at a time when restaurants are seeking more cost-effective, locally focused marketing alternatives amid rising operating costs, increased competition, and evolving consumer behavior.

    Unlike traditional centralized agencies, Boots On The Ground Marketing places marketing personnel directly within local markets, providing restaurants with market-specific execution and strategy.

    The service is designed for independent restaurants, franchise operators, multi-unit chains, and restaurant groups ranked in Technomic’s Top 500 Restaurant Brands.

    “Our model puts marketing people on the ground in each market, working directly with restaurant owners and restaurant groups to drive real local results,” said Steve Zukerman, founder of Boots On The Ground Marketing.

    Boots On The Ground Marketing currently operates in 50 U.S. cities, with further expansion planned.
    Additional information is available at www.botgmarketing.com or by contacting Steve Zukerman at (323) 702-7336.

    About Boots On The Ground Marketing LLC
    Boots On The Ground Marketing LLC provides restaurants with city-based marketing managers who execute localized marketing strategies designed to increase awareness, drive traffic, and support growth. The company serves independent restaurants, franchise groups, national brands, and restaurant groups in Technomic’s Top 500.

    Media Contact:
    Steve Zukerman
    Boots On The Ground Marketing LLC
    (323) 702-7336

    Stephen Zukerman
    Boots On The Ground Marketing LLC
    +1 323-702-7336
    szukerman@botgmarketing.com
    Visit us on social media:
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  • Monterey Peninsula Author with Hollywood Recognition to Hold First Book Signing in Carmel

    Local author Tom Pratt discusses the real-life inspiration behind One Mad Apple during a book signing at River House Books in Carmel on March 22nd

    Stories have a way of finding us,” Pratt said. “Sometimes they arrive quietly, and sometimes they crash into our lives like a storm. One Mad Apple is about what happens when the story chooses you.”
    — Tom Pratt

    CARMEL, CA, UNITED STATES, March 9, 2026 /EINPresswire.com/ — Carmel local author and award-winning screenwriter Tom Pratt will host his first public book signing for his debut novel, One Mad Apple, at River House Books.

    The event will feature a special introduction by Annette Anderson Caton, producer, actor, and Co-Director of the Carmel International Film Festival, highlighting the growing interest in One Mad Apple as both a literary work and a potential screen adaptation.

    Pratt’s novel, inspired by real events, explores the unraveling of a quiet community after a big-city art dealer returns to a rural California town to care for his dying mother — only to become entangled in a psychological conflict that threatens his family and the town itself.

    The screenplay adaptation of One Mad Apple has already received recognition in the film industry, including an “Honorable Mention” for Best Feature Screenplay at the 2024 Carmel International Film Festival and honors from several international film festivals, generating early buzz about a potential film adaptation.

    “Stories have a way of finding us,” Pratt said. “Sometimes they arrive quietly, and sometimes they crash into our lives like a storm. One Mad Apple is about what happens when the story chooses you.”

    Attendees will have the opportunity to meet the author, hear a brief reading from the book, and have their copies signed.

    Can’t make it to the book signing? Books are available to purchase on Amazon //www.amazon.com/One-Mad-Apple-Tom-Pratt/dp/1648041175.

    Event Details

    Author Talk & Book Signing: One Mad Apple

    Author: Tom Pratt
    Date: Sunday, March 22, 2026
    Time: 2:00 – 4:00 p.m.

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    Carmel, CA 93923
    (831) 626-2665

    The event is free and open to the public.

    About the Author

    Tom Pratt is a Monterey Peninsula author and award-winning screenwriter whose work blends psychological tension, dark humor, and deep human storytelling. His debut novel, One Mad Apple, has garnered recognition within the film industry and is currently being developed for the screen.

    Thomas Pratt
    Tom Pratt – Author & Screenwriter
    +1 831-915-7246
    email us here

    How One Mad Apple Became a Dark Comedy Thriller Screenplay

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  • Women Farmers Urge Gender Equality Focus to Boost Food Security

    Call made during Heifer International event bringing women farmers into dialogue with global decisionmakers during UN International Year of the Woman Farmer

    LITTLE ROCK, AR, UNITED STATES, March 10, 2026 /EINPresswire.com/ — Women smallholder farmers issued a global call for ensuring their equal access to agricultural technology, finance and markets, saying that unlocking women’s full participation in agriculture could significantly boost food production and reduce hunger worldwide.

    The farmers made the call during a global virtual event hosted by Heifer International and partners to mark the UN-recognized International Year of the Woman Farmer. The participating farmers urged governments, funders and institutions to act on the structural barriers limiting their ability to feed their communities and strengthen food systems.

    Women produce a significant share of the world’s food, and up to 80 percent of national supplies, yet they face persistent barriers to productive resources and opportunities to market their output competitively.

    Women-led farms are on average 25 percent less productive than those led by men as a result. If women had the same access to productive resources as men, farm yields could increase by 30 percent, feeding an additional 100 to 150 million people.

    The farmers at the event included Josselyn Vega, an Indigenous Kichwa Panzaleo farmer from Ecuador who has led initiatives in gender equality, climate change adaptation, agroecology, nutrition, and rural entrepreneurship. The former president of the Association of Agroecological Producers of Cotopaxi said: “Women farmers are protecting biodiversity, strengthening local markets and feeding vulnerable communities around the world — despite the barriers we face. Imagine what we could achieve if we had the same access to land, finance and decision-making power as men.”

    Julian Nafula Simiyu, a poultry farmer and community leader in Bungoma County, Kenya, operates an indigenous breeds enterprise and chairs a rural savings and credit cooperative supporting farmer finance and youth entrepreneurship. She said women-led agribusinesses are untapped engines of rural growth: “When women farmers succeed, young people — especially young girls — see agriculture as an entrepreneurial opportunity, not a hardship. Therefore, investment in women-led agribusiness is an untapped investment in the next generation of rural entrepreneurs.”

    The event also brought farmers into direct dialogue with development partners and decisionmakers, including representatives from CGIAR’s Gender Impact Platform and the Inter-American Institute for Cooperation on Agriculture (IICA) — organizations working across research, agricultural development and sustainable land use.

    The farmers called for their meaningful inclusion in the policy and investment decisions by governments, funders, and NGOs that shape rural economies. They emphasized that women farmers are already leading enterprises, producer associations and financial cooperatives, and that sustained investment in their leadership is essential to building resilient food systems — in Africa, America or anywhere in the world.

    “Women farmers are already leading change in their communities, but they need more than recognition alone. To succeed, they need equal access to the resources, opportunities and decision-making power,” said Surita Sandosham, President and CEO of Heifer International, “If we are serious about ending hunger and building sustainable food systems, then listening to women farmers, and acting on what they say, is essential.”

    The UN-recognized International Year of the Woman Farmer, launched by the UN’s Food and Agriculture Organization, recognizes the vital role women play in global agriculture — and the urgent need to address the barriers that limit their productivity and leadership. To mark this year, Heifer International launched a campaign, She Has a Story to Tell. The campaign, launched at the global virtual event, is aimed at amplifying the voices and stories of smallholder women farmers with the aim of increasing food security for all.

    Heifer’s programs show the measurable impact of investing in women farmers globally. In Rwanda, for example, women-led livestock initiatives have doubled milk production. In Bangladesh, more than 5,600 women have been trained in climate-smart agriculture to use solar-powered irrigation, cutting carbon emissions by nearly 33,000 liters of CO2 monthly. In Mexico, women participating in an egg cooperative have increased their household income contribution by an average of 12 percent and achieved 100 percent participation in financial decision-making on their farms, up from 66 percent.

    The event marked a key milestone in global efforts to elevate the voices, leadership and priorities of women farmers during the International Year of the Woman Farmer. Insights from the session will inform continued dialogue with policymakers, investors, and development partners. Heifer International will continue activities throughout the year to amplify women’s experiences and drive action across global food systems.

    Harvey Presence
    Marchmont Communications
    email us here

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