Author: Stagwell

  • Stagwell Inc. (NASDAQ:STGW) Reports Results for the Three and Twelve Months Ended December 31, 2025

    FY25 EPS of $0.08; FY25 Adjusted EPS growth of 5% to $0.83

    YoY Increase in Cash Flow from Operations of $148 million; Free Cash Flow more than doubled to $187 million

    FY25 YoY Revenue Growth of 2%; FY25 YoY Net Revenue Growth of 6%

    FY25 YoY Net Revenue Growth excluding Advocacy of 9%, Digital Transformation Net Revenue Growth of 13%, Marketing Services Net Revenue Growth of 6%

    The Marketing Cloud delivered YoY Net Revenue Growth of 230%

    FY25 Net Income Attributable to Stagwell Inc. Common Shareholders of $29 million; FY25 Adjusted EBITDA of $422 million; FY25 Adjusted EBITDA ex. Advocacy YoY Growth of 16% to $377 million

    Net New Business of $106 million in Q4; LTM Net New Business of $476 million

    Company Announces $350 Million Increase in Stock Repurchase Program; $400 Million Now Available Under the Program

    Guidance for 2026 of Total Net Revenue Growth of 8% to 12%; Adjusted EBITDA of $475 million to $525 million; Free Cash Flow Conversion of 50% to 60%

    NEW YORK CITY, NY / ACCESS Newswire / March 10, 2026 / (NASDAQ:STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the year ended December 31, 2025.

    https://storage.googleapis.com/accesswire/media/1145526/q4-and-fy2025-earnings-one-pager.png

    FOURTH QUARTER AND FULL YEAR RESULTS:

    • Q4 Revenue of $807 million, an increase of 2% versus the prior year period; FY25 Revenue of $2,909 million, an increase of 2% versus the prior year period;

    • Q4 Revenue ex. Advocacy of $742 million, an increase of 12% versus the prior year period; FY25 Revenue ex. Advocacy of $2,689 million, an increase of 9% versus the prior year period;

    • Q4 Net Revenue of $651 million, an increase of 3% versus the prior year period; FY25 Net Revenue of $2,428 million, an increase of 6% versus the prior year period;

    • Q4 Net Revenue ex. Advocacy of $609 million, an increase of 8% versus the prior year period; FY25 Net Revenue ex. Advocacy of $2,282 million, an increase of 9% versus the prior year period;

    • Q4 Net Income attributable to Stagwell Inc. Common Shareholders of $13 million versus $3 million in the prior year period; FY25 Net Income attributable to Stagwell Inc. Common Shareholders of $29 million versus $2 million in the prior year period;

    • Q4 Adjusted EBITDA of $129 million, an increase of 3% versus the prior year period; FY25 Adjusted EBITDA of $422 million, an increase of 1% versus the prior year period;

    • Q4 Adjusted EBITDA Margin of 20% on net revenue; FY25 Adjusted EBITDA Margin of 17% on net revenue;

    • Q4 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.05 versus $0.03 in the prior year period; FY25 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.08 versus $0.02 in the prior year period;

    • Q4 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.30 versus $0.25 in the prior year period; FY25 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.83 versus $0.79 in the prior year period;

    • YTD Net Cash provided by Operating Activities of $291 million versus $143 million in the prior year period;

    • Net new business of $106 million in the fourth quarter, last twelve-month net new business of $476 million

    See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.

    “In 2025, Stagwell increased its strategic pivot toward AI applications and services, building a powerful foundation for 2026. With accelerating growth ex-advocacy, record net new business, expanding margins and doubled free cash flow, our FY25 results prove our strategy is working,” shared Mark Penn, Stagwell’s Chairman and CEO. “We see great opportunity in 2026 to capitalize on an industry distracted by restructurings and mergers, and bolster our position as a winner in the age of AI.”

    Ryan Greene, Chief Financial Officer, commented: “2025 marked an inflection year for Stagwell, with clear momentum in the underlying business and improving efficiency contributing to strong year-over-year net revenue, adjusted EBITDA and adjusted EPS growth. Proactive cash management meant we more than doubled our free cash flow in 2025. We expect another strong year in 2026, and will be aggressive in our capital allocation to drive shareholder value.”

    Financial Outlook

    2026 financial guidance is as follows:

    • Total Net Revenue growth of 8% to 12%

    • Adjusted EBITDA of $475 million to $525 million

    • Free Cash Flow Conversion of 50% to 60%

    • Adjusted EPS of $0.98 – $1.12

    • Guidance includes anticipated impact from acquisitions or dispositions.

    * The Company has excluded a quantitative reconciliation with respect to the Company’s 2026 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

    Stock Repurchase Program

    On March 4, 2026, the Board of Directors authorized an extension and a $350.0 million increase in the size of our previously approved stock repurchase program (the “Repurchase Program”). Under the Repurchase Program, as amended, we may repurchase up to an aggregate of $725.0 million of shares of our outstanding Class A common stock, par value $0.001 per share (“Class A Common Stock”), with any previous purchases under the Repurchase Program continuing to count against that limit. With the increase, we have a total of approximately $400.0 million available for repurchases. The Repurchase Program will expire on March 4, 2029.

    Video Webcast

    Management will host a video webcast on Tuesday, March 10, 2026, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the year ended December 31, 2025. The video webcast will be accessible at https://edge.media-server.com/mmc/p/3x58p928/. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.

    A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.

    Stagwell Inc.

    Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

    Contacts

    For Investors:
    Ben Allanson
    IR@stagwellglobal.com

    For Press:
    Beth Sidhu
    PR@stagwellglobal.com

    Non-GAAP Financial Measures

    In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

    (1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s current period reported revenue as the impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present an amount equal to the entity’s current year net revenue for the same period during which we didn’t own the entity in the prior year as the impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.

    (2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

    (3) Adjusted EBITDA: defined as Net income (loss) attributable to Stagwell Inc. common shareholders excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, impairment and other losses, and other items. Other items primarily includes restructuring, certain system implementation, working capital administrative fees and acquisition-related expenses. Adjusted EBITDA for our reportable segments is reconciled to Operating Income (Loss), as Net Income (Loss) is not a relevant reportable segment financial metric.

    (4) Adjusted Diluted EPS” is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income (loss) attributable to Class C shareholders, excluding the impact of amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items (as defined above), based on total consolidated amounts, then allocated to Stagwell Inc. common shareholders and Class C shareholders, based on their respective income allocation percentage using a normalized effective income tax rate divided by (ii) the diluted weighted average shares outstanding. The diluted weighted average shares outstanding is calculated as (a) the diluted weighted average number of common shares outstanding plus (b) the shares of Class C Common Stock as if converted to shares of Class A Common Stock if not included because they were anti-dilutive.

    (5) Free Cash Flow: defined as Net cash provided from operations less normalized capital expenditures and capitalized software. Free Cash Flow Conversion is the percentage of adjusted EBITDA.

    Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

    This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “better,” “build,” “consider,” “continue,” “could,” “develop,” “drive,” “enhance,” “estimate,” “expect,” “focus,” “forecast,” “future,” “grow,” “guidance,” “improve,” “intend,” “likely,” “maintain,” “may,” “ongoing,”, “outlook,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “seek,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

    Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

    Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

    • risks associated with international, national and regional unfavorable economic conditions, including the effect of changing tariff and other trade policies, inflation and other macroeconomic factors that could affect the Company or its clients;

    • demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;

    • inflation and actions taken by central banks to counter inflation;

    • the Company’s ability to attract new clients and retain existing clients;

    • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;

    • financial failure of the Company’s clients;

    • the Company’s ability to retain and attract key employees;

    • the Company’s ability to compete in the markets in which it operates;

    • the Company’s ability to achieve its cost saving initiatives;

    • the Company’s implementation of strategic initiatives;

    • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests, deferred acquisition consideration and profit interests;

    • the Company’s ability to manage its growth effectively;

    • the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize cost savings, synergies and other related anticipated benefits within the expected time period;

    • the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;

    • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;

    • the Company’s use of artificial intelligence, including generative artificial intelligence;

    • adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that recent or future changes in tax laws, potential changes to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;

    • adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);

    • the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;

    • the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;

    • the Company’s ability to protect client data from security incidents or cyberattacks;

    • economic disruptions resulting from war and other economic and geopolitical tensions (such as the ongoing military conflicts in Iran and the Middle East, and between Russia and Ukraine), terrorist activities, natural disasters, public health events, and tariff and trade policies;

    • stock price volatility; and

    • foreign currency fluctuations.

    Investors should carefully consider these risks factors, the additional risk factors outlined under the caption “Risk Factors” in this Form 10-K, and in the Company’s other filings with the Securities and Exchange Commission (the”SEC”) which are accessible on the SEC’s website at www.sec.gov.

    SCHEDULE 1
    STAGWELL INC.
    UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS
    (amounts in thousands, except per share amounts)

    Three Months Ended December 31,

    Year Ended December 31,

    2025

    2024

    2025

    2024

    Revenue

    $

    807,444

    $

    788,708

    $

    2,909,000

    $

    2,841,216

    Operating Expenses
    Cost of services

    503,718

    502,522

    1,845,958

    1,842,978

    Office and general expenses

    203,481

    203,887

    732,326

    711,803

    Depreciation and amortization

    43,614

    38,771

    171,249

    151,652

    Impairment and other losses

    466

    1,715

    750,813

    745,180

    2,749,999

    2,708,148

    Operating Income

    56,631

    43,528

    159,001

    133,068

    Other income (expenses):
    Interest expense, net

    (24,431

    )

    (24,038

    )

    (96,438

    )

    (92,317

    )

    Foreign exchange, net

    (1,156

    )

    645

    (1,640

    )

    (1,656

    )

    Gain (loss) on sale of business

    (2,245

    )

    (2,245

    )

    Bargain purchase gain

    9,937

    9,937

    Other, net

    2,314

    (547

    )

    171

    (1,372

    )

    (15,581

    )

    (23,940

    )

    (90,215

    )

    (95,345

    )

    Income before income taxes and equity in earnings of non-consolidated affiliates

    41,050

    19,588

    68,786

    37,723

    Income tax expense

    24,321

    3,741

    38,271

    13,182

    Income before equity in earnings of non-consolidated affiliates

    16,729

    15,847

    30,515

    24,541

    Equity in income of non-consolidated affiliates

    93

    111

    503

    Net income

    16,822

    15,847

    30,626

    25,044

    Net income attributable to noncontrolling and redeemable noncontrolling interests

    (4,162

    )

    (12,612

    )

    (1,525

    )

    (22,785

    )

    Net income attributable to Stagwell Inc. common shareholders

    $

    12,660

    $

    3,235

    $

    29,101

    $

    2,259

    Earnings Per Common Share:
    Basic

    $

    0.05

    $

    0.03

    $

    0.13

    $

    0.02

    Diluted

    $

    0.05

    $

    0.03

    $

    0.08

    $

    0.02

    Weighted Average Number of Common Shares Outstanding:
    Basic

    251,650

    109,266

    220,608

    110,890

    Diluted

    258,997

    115,147

    264,523

    115,752

    SCHEDULE 2
    STAGWELL INC.
    UNAUDITED COMPONENTS OF NET REVENUE CHANGE
    (amounts in thousands)

    Net Revenue – Components of Change

    Change

    Three Months Ended December 31, 2024

    Foreign Currency

    Net Acquisitions (Divestitures)

    Organic (1)

    Total Change

    Three Months Ended December 31, 2025

    Organic

    Total

    Marketing Services

    $

    240,262

    $

    2,017

    $

    1,315

    $

    1,215

    $

    4,547

    $

    244,809

    0.5

    %

    1.9

    %

    Digital Transformation

    84,570

    (130

    )

    5,419

    2,335

    7,624

    92,194

    2.8

    %

    9.0

    %

    Media & Commerce

    161,720

    1,745

    3,154

    11,546

    16,445

    178,165

    7.1

    %

    10.2

    %

    Communications

    131,736

    385

    (23,796

    )

    (23,411

    )

    108,325

    (18.1

    )%

    (17.8

    )%

    The Marketing Cloud

    13,122

    485

    8,706

    5,404

    14,595

    27,717

    41.2

    %

    111.2

    %

    Corporate, eliminations and other

    (1,787

    )

    1,410

    1,410

    (377

    )

    (78.9

    )%

    (78.9

    )%

    $

    629,623

    $

    4,502

    $

    18,594

    $

    (1,886

    )

    $

    21,210

    $

    650,833

    (0.3

    )%

    3.4

    %

    (1) See Non-GAAP Financial Measures section above for the definition of Organic Net Revenue.

    SCHEDULE 3
    STAGWELL INC.
    UNAUDITED COMPONENTS OF NET REVENUE CHANGE
    (amounts in thousands)

    Net Revenue – Components of Change

    Change

    Year Ended December 31, 2024

    Foreign Currency

    Net Acquisitions (Divestitures)

    Organic (1)

    Total Change

    Year Ended December 31, 2025

    Organic

    Total

    Marketing Services

    $

    905,117

    $

    3,491

    $

    9,788

    $

    41,280

    $

    54,559

    $

    959,676

    4.6

    %

    6.0

    %

    Digital Transformation

    324,183

    (405

    )

    13,615

    29,779

    42,989

    367,172

    9.2

    %

    13.3

    %

    Media & Commerce

    601,503

    3,396

    5,829

    (708

    )

    8,517

    610,020

    (0.1

    )%

    1.4

    %

    Communications

    435,626

    547

    29,002

    (71,744

    )

    (42,195

    )

    393,431

    (16.5

    )%

    (9.7

    )%

    The Marketing Cloud

    32,265

    941

    62,229

    11,051

    74,221

    106,486

    34.3

    %

    230.0

    %

    Corporate, eliminations and other

    (2,032

    )

    (7,082

    )

    (7,082

    )

    (9,114

    )

    NM

    NM

    $

    2,296,662

    $

    7,970

    $

    120,463

    $

    2,576

    $

    131,009

    $

    2,427,671

    0.1

    %

    5.7

    %

    (1) See Non-GAAP Financial Measures section above for the definition of Organic Net Revenue.

    SCHEDULE 4
    STAGWELL INC.
    UNAUDITED SEGMENT OPERATING RESULTS
    (amounts in thousands)

    For the Three Months Ended December 31, 2025

    Marketing Services

    Digital Transformation

    Media & Commerce

    Communications

    The Marketing Cloud

    Corporate, Elimination and Other

    Total

    Net revenue

    $

    244,809

    $

    92,194

    $

    178,165

    $

    108,325

    $

    27,717

    $

    (377

    )

    $

    650,833

    Billable costs

    50,555

    9,117

    32,862

    64,037

    35

    5

    156,611

    Revenue

    295,364

    101,311

    211,027

    172,362

    27,752

    (372

    )

    807,444

    Billable costs

    50,555

    9,117

    32,862

    64,037

    35

    5

    156,611

    Staff costs

    144,258

    63,081

    93,713

    57,083

    14,964

    17,055

    390,154

    Administrative costs

    20,304

    7,668

    25,988

    13,799

    4,243

    12,238

    84,240

    Unbillable and other costs, net

    18,103

    154

    21,000

    2,390

    5,511

    (1

    )

    47,157

    Adjusted EBITDA(1)

    62,144

    21,291

    37,464

    35,053

    2,999

    (29,669

    )

    129,282

    Stock-based compensation

    4,647

    1,041

    1,127

    (435

    )

    87

    3,486

    9,953

    Depreciation and amortization

    12,154

    5,924

    8,637

    6,362

    6,078

    4,459

    43,614

    Deferred acquisition consideration

    4,542

    68

    (2,143

    )

    (23

    )

    2,444

    Impairment and other losses

    Other items, net(1)

    5,996

    366

    7,437

    1,362

    1,042

    437

    16,640

    Operating income (loss)

    $

    39,347

    $

    9,418

    $

    20,195

    $

    29,907

    $

    (4,185

    )

    $

    (38,051

    )

    $

    56,631

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

    SCHEDULE 5
    STAGWELL INC.
    UNAUDITED SEGMENT OPERATING RESULTS
    (amounts in thousands)

    For the Year Ended December 31, 2025

    Marketing Services

    Digital Transformation

    Media & Commerce

    Communications

    The Marketing Cloud

    Corporate, Elimination and Other

    Total

    Net revenue

    $

    959,676

    $

    367,172

    $

    610,020

    $

    393,431

    $

    106,486

    $

    (9,114

    )

    $

    2,427,671

    Billable costs

    175,145

    26,327

    80,655

    199,146

    51

    5

    481,329

    Revenue

    1,134,821

    393,499

    690,675

    592,577

    106,537

    (9,109

    )

    2,909,000

    Billable costs

    175,145

    26,327

    80,655

    199,146

    51

    5

    481,329

    Staff costs

    565,484

    247,967

    363,031

    229,356

    68,647

    52,411

    1,526,896

    Administrative costs

    105,801

    27,267

    93,003

    50,841

    17,613

    7,938

    302,463

    Unbillable and other costs, net

    78,333

    1,305

    64,833

    9,300

    22,689

    (1

    )

    176,459

    Adjusted EBITDA(1)

    210,058

    90,633

    89,153

    103,934

    (2,463

    )

    (69,462

    )

    421,853

    Stock-based compensation

    19,716

    4,122

    4,191

    6,325

    628

    19,113

    54,095

    Depreciation and amortization

    52,295

    23,174

    30,263

    25,711

    23,514

    16,292

    171,249

    Deferred acquisition consideration

    (4,784

    )

    12,271

    3,010

    (7,022

    )

    (10,942

    )

    (7,467

    )

    Impairment and other losses

    222

    244

    466

    Other items, net(1)

    10,228

    1,859

    17,549

    5,048

    3,651

    6,174

    44,509

    Operating income (loss)

    $

    132,603

    $

    49,207

    $

    34,140

    $

    73,650

    $

    (19,558

    )

    $

    (111,041

    )

    $

    159,001

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

    SCHEDULE 6
    STAGWELL INC.
    UNAUDITED SEGMENT OPERATING RESULTS
    (amounts in thousands)

    For the Three Months Ended December 31, 2024

    Marketing Services

    Digital Transformation

    Media & Commerce

    Communications

    The Marketing Cloud

    Corporate, Elimination and Other

    Total

    Net revenue

    $

    240,262

    $

    84,570

    $

    161,720

    $

    131,736

    $

    13,122

    $

    (1,787

    )

    $

    629,623

    Billable costs

    48,294

    2,110

    11,719

    97,372

    (410

    )

    159,085

    Revenue

    288,556

    86,680

    173,439

    229,108

    13,122

    (2,197

    )

    788,708

    Billable costs

    48,294

    2,110

    11,719

    97,372

    (410

    )

    159,085

    Staff costs

    146,876

    60,557

    91,108

    69,381

    10,614

    11,685

    390,221

    Administrative costs

    25,300

    6,102

    22,190

    13,646

    2,725

    3,312

    73,275

    Unbillable and other costs, net

    15,458

    605

    18,944

    2,882

    2,860

    40,749

    Adjusted EBITDA(1)

    52,628

    17,306

    29,478

    45,827

    (3,077

    )

    (16,784

    )

    125,378

    Stock-based compensation

    2,093

    (1,480

    )

    1,866

    2,254

    157

    8,345

    13,235

    Depreciation and amortization

    12,680

    5,585

    7,301

    6,556

    3,193

    3,456

    38,771

    Deferred acquisition consideration

    3,379

    4,221

    (1,292

    )

    9,673

    (936

    )

    15,045

    Other items, net(1)

    8,823

    201

    1,863

    1,403

    88

    2,421

    14,799

    Operating income (loss)

    $

    25,653

    $

    8,779

    $

    19,740

    $

    25,941

    $

    (5,579

    )

    $

    (31,006

    )

    $

    43,528

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items.

    SCHEDULE 7
    STAGWELL INC.
    UNAUDITED SEGMENT OPERATING RESULTS
    (amounts in thousands)

    For the Year Ended December 31, 2024

    Marketing Services

    Digital Transformation

    Media & Commerce

    Communications

    The Marketing Cloud

    Corporate, Elimination and Other

    Total

    Net revenue

    $

    905,117

    $

    324,183

    $

    601,503

    $

    435,626

    $

    32,265

    $

    (2,032

    )

    $

    2,296,662

    Billable costs

    172,490

    11,473

    93,899

    267,439

    (747

    )

    544,554

    Revenue

    1,077,607

    335,656

    695,402

    703,065

    32,265

    (2,779

    )

    2,841,216

    Billable costs

    172,490

    11,473

    93,899

    267,439

    (747

    )

    544,554

    Staff costs

    557,776

    227,522

    356,684

    232,096

    28,686

    46,942

    1,449,706

    Administrative costs

    101,145

    21,809

    83,572

    47,335

    9,777

    11,408

    275,046

    Unbillable and other costs, net

    70,924

    1,393

    65,188

    10,840

    6,117

    154,462

    Adjusted EBITDA(1)

    175,272

    73,459

    96,059

    145,355

    (12,315

    )

    (60,382

    )

    417,448

    Stock-based compensation

    17,095

    6,622

    6,265

    7,721

    805

    13,653

    52,161

    Depreciation and amortization

    53,106

    22,398

    31,450

    20,100

    12,502

    12,096

    151,652

    Deferred acquisition consideration

    5,379

    7,911

    (7,745

    )

    18,770

    (1,320

    )

    22,995

    Impairment and other losses

    1,500

    215

    1,715

    Other items, net(1)

    20,251

    3,090

    17,103

    4,860

    629

    9,924

    55,857

    Operating income (loss)

    $

    77,941

    $

    33,438

    $

    48,986

    $

    93,904

    $

    (24,931

    )

    $

    (96,270

    )

    $

    133,068

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted EBITDA and Other items, net.

    SCHEDULE 8
    STAGWELL INC.
    UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)
    (amounts in thousands, except per share amounts)

    For the Three Months Ended December 31, 2025

    GAAP

    Adjustments

    Non-GAAP

    Net income attributable to Stagwell Inc. common shareholders and adjusted net income

    $

    12,660

    $

    64,037

    $

    76,697

    Diluted – Weighted average number of shares outstanding

    258,997

    258,997

    Diluted EPS and Adjusted Diluted EPS (1)

    $

    0.05

    $

    0.30

    Adjustments to Net income

    Amortization

    $

    38,333

    Stock-based compensation

    9,953

    Deferred acquisition consideration

    2,444

    Other items, net

    16,639

    67,369

    Adjusted tax expense

    (3,332

    )

    $

    64,037

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted Diluted EPS.

    SCHEDULE 9
    STAGWELL INC.
    UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)
    (amounts in thousands, except per share amounts)

    For the Year Ended December 31, 2025

    GAAP

    Adjustments

    Non-GAAP

    Net income attributable to Stagwell Inc. common shareholders

    $

    29,101

    $

    198,129

    $

    227,230

    Net loss attributable to Class C shareholders

    (6,637

    )

    (6,637

    )

    Net income attributable to Stagwell Inc. and Class C shareholders and adjusted net income

    $

    22,464

    $

    198,129

    $

    220,593

    Diluted – Weighted average number of common shares outstanding

    225,468

    225,468

    Weighted average number of shares of Class C Common Stock outstanding

    39,055

    39,055

    Diluted – Weighted average number of shares outstanding

    264,523

    264,523

    Diluted EPS and Adjusted Diluted EPS (1)

    $

    0.08

    $

    0.83

    Adjustments to Net Income

    Amortization

    $

    145,506

    Impairment and other losses

    466

    Stock-based compensation

    54,095

    Deferred acquisition consideration

    (7,467

    )

    Other items, net

    46,792

    239,392

    Adjusted tax expense

    (41,263

    )

    $

    198,129

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted Diluted EPS.

    SCHEDULE 10
    STAGWELL INC.
    UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)
    (amounts in thousands, except per share amounts)

    For the Three Months Ended December 31, 2024

    GAAP

    Adjustments

    Non-GAAP

    Net income attributable to Stagwell Inc. common shareholders

    $

    3,235

    $

    22,778

    $

    26,013

    Net income attributable to Class C shareholders

    41,549

    41,549

    Net income attributable to Stagwell Inc. and Class C and adjusted net income

    $

    3,235

    $

    64,327

    $

    67,562

    Diluted – Weighted average number of common shares outstanding

    115,147

    115,147

    Weighted average number of shares of Class C Common Stock outstanding

    151,649

    151,649

    Diluted – Weighted average number of shares outstanding

    115,147

    151,649

    266,796

    Diluted EPS and Adjusted Diluted EPS (1)

    $

    0.03

    $

    0.25

    Adjustments to Net income

    Amortization

    $

    30,572

    Stock-based compensation

    13,235

    Deferred acquisition consideration

    15,045

    Other items, net

    14,799

    73,651

    Adjusted tax expense

    (20,618

    )

    53,033

    Net income attributable to Class C shareholders

    11,294

    $

    64,327

    Allocation of adjustments to Net income
    Net income attributable to Stagwell Inc. common shareholders

    $

    22,778

    Net income attributable to Class C shareholders – add-backs

    30,255

    Net income attributable to Class C shareholders

    11,294

    41,549

    $

    64,327

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted Diluted EPS.

    SCHEDULE 11
    STAGWELL INC.
    UNAUDITED RECONCILIATION OF ADJUSTED DILUTED EARNINGS PER SHARE (NON-GAAP MEASURE)
    (amounts in thousands, except per share amounts)

    For the Year Ended December 31, 2024

    GAAP

    Adjustments

    Non-GAAP

    Net income attributable to Stagwell Inc. common shareholders

    $

    2,259

    $

    82,506

    $

    84,765

    Net income attributable to Class C shareholders

    126,735

    126,735

    Net income attributable to Stagwell Inc. and Class C shareholders and adjusted net income

    $

    2,259

    $

    209,241

    $

    211,500

    Diluted – Weighted average number of common shares outstanding

    115,752

    115,752

    Weighted average number of shares of Class C Common Stock outstanding

    151,649

    151,649

    Diluted – Weighted average number of shares outstanding

    115,752

    151,649

    267,401

    Diluted EPS and Adjusted Diluted EPS (1)

    $

    0.02

    $

    0.79

    Adjustments to Net income

    Amortization

    $

    122,442

    Impairment and other losses

    1,715

    Stock-based compensation

    52,161

    Deferred acquisition consideration

    22,995

    Other items, net

    55,857

    255,170

    Adjusted tax expense

    (63,073

    )

    192,097

    Net income attributable to Class C shareholders

    17,144

    $

    209,241

    Allocation of adjustments to Net income
    Net income attributable to Stagwell Inc. common shareholders

    $

    82,506

    Net income attributable to Class C shareholders – add-backs

    109,591

    Net income attributable to Class C shareholders

    17,144

    126,735

    $

    209,241

    (1) See Non-GAAP Financial Measures section above for the definition of Adjusted Diluted EPS.

    SCHEDULE 12
    STAGWELL INC.
    UNAUDITED CONSOLIDATED BALANCE SHEETS
    (amounts in thousands)

    December 31, 2025

    December 31, 2024

    ASSETS
    Current Assets
    Cash and cash equivalents

    $

    104,537

    $

    131,339

    Accounts receivable, net

    735,752

    716,415

    Expenditures billable to clients

    164,694

    173,194

    Other current assets

    157,309

    114,200

    Total Current Assets

    1,162,292

    1,135,148

    Fixed assets, net

    73,081

    72,706

    Right-of-use assets – operating leases

    213,576

    219,400

    Goodwill

    1,595,238

    1,554,146

    Other intangible assets, net

    834,248

    836,783

    Deferred tax assets

    281,057

    46,926

    Other assets

    55,055

    43,112

    Total Assets

    $

    4,214,547

    $

    3,908,221

    LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS (“RNCI”), AND SHAREHOLDERS’ EQUITY
    Current Liabilities
    Accounts payable

    $

    548,320

    $

    449,347

    Accrued media

    239,490

    245,883

    Accruals and other liabilities

    291,554

    265,356

    Advance billings

    329,815

    294,609

    Current portion of lease liabilities – operating leases

    55,386

    60,195

    Current portion of deferred acquisition consideration

    15,446

    51,906

    Total Current Liabilities

    1,480,011

    1,367,296

    Long-term debt

    1,326,013

    1,353,624

    Long-term portion of deferred acquisition consideration

    24,598

    50,209

    Long-term lease liabilities – operating leases

    224,397

    245,397

    Deferred tax liabilities

    54,726

    47,239

    Long-term tax receivable agreement liability

    252,390

    25,493

    Other liabilities

    51,077

    33,646

    Total Liabilities

    3,413,212

    3,122,904

    Redeemable Noncontrolling Interests

    24,968

    8,412

    Commitments, Contingencies and Guarantees
    Shareholders’ Equity
    Common shares – Class A

    252

    115

    Common shares – Class C

    2

    Paid-in capital

    744,463

    343,647

    Retained earnings

    32,930

    11,740

    Accumulated other comprehensive loss

    (19,252

    )

    (23,773

    )

    Stagwell Inc. Shareholders’ Equity

    758,393

    331,731

    Noncontrolling interests

    17,974

    445,174

    Total Shareholders’ Equity

    776,367

    776,905

    Total Liabilities, Redeemable Noncontrolling Interests and Shareholders’ Equity

    $

    4,214,547

    $

    3,908,221

     

    SCHEDULE 13
    STAGWELL INC.
    UNAUDITED SUMMARY CASH FLOW DATA
    (amounts in thousands)

    Years Ended December 31,

    2025

    2024

    Cash flows from operating activities:
    Net income

    $

    30,626

    $

    25,044

    Adjustments to reconcile net income to cash provided by operating activities:
    Stock-based compensation

    54,095

    52,161

    Depreciation and amortization

    171,249

    151,652

    Amortization of right-of-use lease assets and lease liability interest

    67,495

    75,117

    Impairment and other (gains) losses

    (3,116

    )

    1,715

    Deferred income taxes

    10,439

    (10,686

    )

    Adjustment to deferred acquisition consideration

    (7,467

    )

    23,005

    Loss (gain) on sale of business

    2,245

    Bargain purchase gain

    (9,937

    )

    Other, net

    7,519

    7,622

    Changes in working capital:
    Accounts receivable

    28,787

    8,465

    Expenditures billable to clients

    12,012

    (54,350

    )

    Other current assets

    (51,534

    )

    (6,200

    )

    Accounts payable

    73,573

    24,438

    Accrued expenses and other liabilities

    (42,244

    )

    (28,658

    )

    Advance billings

    25,574

    (22,651

    )

    Current portion of lease liabilities – operating leases

    (76,465

    )

    (83,905

    )

    Deferred acquisition related payments

    (1,823

    )

    (19,910

    )

    Net cash provided by operating activities

    291,028

    142,859

    Cash flows from investing activities:
    Capitalized software

    (67,489

    )

    (35,094

    )

    Capital expenditures

    (43,741

    )

    (18,912

    )

    Acquisitions, net of cash acquired

    (6,179

    )

    (103,254

    )

    Proceeds from sale of business, net

    10,850

    Other

    (7,119

    )

    (5,212

    )

    Net cash used in investing activities

    (113,678

    )

    (162,472

    )

    Cash flows from financing activities:
    Repayment of borrowings under revolving credit facility

    (2,026,000

    )

    (1,755,000

    )

    Proceeds from borrowings under revolving credit facility

    1,999,326

    1,960,000

    Shares repurchased and cancelled

    (134,261

    )

    (108,249

    )

    Distributions to noncontrolling interests

    (9,662

    )

    (26,723

    )

    Payment of deferred consideration

    (33,343

    )

    (29,774

    )

    Purchase of noncontrolling interest

    (3,316

    )

    Debt financing and other costs

    (6,077

    )

    Net cash (used in) provided by financing activities

    (210,017

    )

    36,938

    Effect of exchange rate changes on cash and cash equivalents

    5,865

    (5,723

    )

    Net increase (decrease) in cash and cash equivalents

    (26,802

    )

    11,602

    Cash and cash equivalents at beginning of period

    131,339

    119,737

    Cash and cash equivalents at end of period

    $

    104,537

    $

    131,339

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell (STGW) Announces Strategic Partnership with AppLovin to Accelerate Client Advantage in Performance Marketing

    Partnership unlocks access to one of the world’s most powerful mobile platforms, enabling Stagwell clients to reach audiences with greater precision and efficiency

    NEW YORK CITY, NY / ACCESS Newswire / March 10, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership with AppLovin that brings AppLovin’s advanced mobile advertising platform, Axon, into Stagwell’s media offering, providing clients with enhanced transparency, measurement, and reporting tools for smarter, highly effective mobile campaigns.

    Axon by AppLovin is a leading mobile marketing platform, reaching over a billion users every day across mobile apps and connected TV. With a large network of top-ranked gaming apps and a proprietary AI engine for real-time ad optimization, it is one of the most influential platforms in mobile and performance advertising. Through the partnership, Stagwell clients will gain access to a billion potential customers that are highly engaged inside mobile games.

    “AppLovin’s platform offers powerful reach and performance capabilities for our clients looking to drive measurable outcomes in mobile environments,” said Mark Penn, Chairman and CEO of Stagwell. “This partnership aligns with Stagwell’s broader focus on AI-powered marketing, pairing its performance-driven approach with AppLovin’s machine learning-driven platform.”

    In addition to enhanced reporting and optimization tools, Stagwell clients will also receive platform support across setup and optimization, creative best practices, and vertical-specific campaign execution. These resources will help clients get the most out of the platform and deepen AppLovin’s engagement with global brands and agencies across Stagwell’s network. Looking ahead, the companies also plan to collaborate on future joint marketing initiatives and industry events.

    About Stagwell
    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at  www.stagwellglobal.com.

    PR Contact

    Madi Wick
    pr@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Code and Theory Recognized by Ad Age A-List for Leading Transformation in the AI Era

    NEW YORK CITY, NEW YORK / ACCESS Newswire / March 9, 2026 / Code and Theory, the digital transformation network within Stagwell (NASDAQ:STGW), has been named to Ad Age’s A-List, which recognizes the most innovative and impactful agencies shaping the future of business and marketing.

    Code and Theory was built for a different definition of creative: the ability to create change. Most agencies are optimized for campaigns. Code and Theory optimizes for how organizations move, redesigning not just what the campaign is, but how they operate across their internal organizations and customers’ products and services.

    Code and Theory’s strategic 50/50 split of creatives and engineers brings CMOs, CTOs, CIOs and CEOs together to solve problems that can’t be solved alone.

    While much of the industry shrank, Code and Theory’s model drove 17% revenue growth in 2024, fueled by 35 new clients and expanded partnerships with Comcast, Amazon, JPMorganChase, Microsoft and others. More than 50 Fortune 500 companies now trust Code and Theory to lead transformation work that compounds, the kind that builds capabilities, not just campaigns.

    Code and Theory’s AI-transformation stories are not philosophical; they’re meaningful. Recent client success stories include:

    TIME: A full-stack reinvention into a modern, AI-native publishing platform. Digital revenue increased by 159%.

    Stanley Black & Decker: A unified design system across 30+ brands in 55 markets, increasing e-commerce conversion by 40%.

    JBL: An editorial and content architecture-driving campaign rebuilt for social and LLM discovery, fueling 2,434% year-over-year growth in AI referrals.

    T. Rowe Price: One unified ecosystem consolidated from 47 fragmented sites, saving 90,000 hours and $14M in avoided costs.

    NFL: A reimagined NFL.com that increased NFL+ discovery 104% year-over-year and tripled subscriber acquisition.

    This recognition extends a historic run that includes Agency of the Year honors from Adweek, ANA B2 Awards, Digiday, Campaign and the Shorty Awards, as well as multiple Fast Company Innovation by Design distinctions.

    Dan Gardner, Co-Founder of Code and Theory: “We’ve spent 25 years becoming experts at doing what hasn’t been done before. That has never been more valuable than it is right now. AI is rewriting the business rulebook, and the companies that use technology creatively will be the ones that turn this moment into real, sustained growth. I’m grateful to the teams who make reinvention feel natural and meaningful and to the clients who trust us at the moments that matter most.”

    Michael Treff, CEO: “A lot of companies are talking about AI. Very few are restructuring how they actually work. The leaders right now are rebuilding their operating systems so they can move at AI speed without losing the human instincts that create real connection. That is the work we exist to do. This recognition reflects the ambition of our clients and the energy inside our walls.”

    About The Code and Theory Network

    The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

    Media Contact:

    Kenneth Hein
    kenneth.hein@codeandtheory.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • February CAPS / Harris Poll: Trump’s State Of The Union Address Gets A 60% Favorable Rating, With All 11 New Policies Receiving Majority Support

    February CAPS / Harris Poll: Trump’s State Of The Union Address Gets A 60% Favorable Rating, With All 11 New Policies Receiving Majority Support

    52% OF VOTERS SAY ECONOMY IS BETTER TODAY THAN UNDER BIDEN, UP 5 PTS. FROM JANUARY

    65% OF VOTERS AGREE WITH THE SUPREME COURT’S DECISION LIMITING EXECUTIVE POWER TO IMPOSE TARIFFS IN NON-EMERGENCIES

    85% OF VOTERS SAY ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE WITH 71% SUPPORTING THE SAVE AMERICA ACT

    THE MIDTERMS HORSERACE IS TIED, BUT REPUBLICANS HAVE A 4-PT. MESSAGING EDGE AMONG LIKELY VOTERS

    76% OF AMERICANS SUPPORT FREE ENTERPRISE OVER SOCIALIST POLICIES, WITH STRONG CONSENSUS FOR PRIVATE HOMEOWNERSHIP, PROPERTY RIGHTS, AND PRIVATELY RUN GROCERY STORES

    59% OF VOTERS NOW SUPPORT MADURO’S ARREST AND VENEZUELA INTERVENTION, A 5-PT. INCREASE, AND 62% SAY TRUMP ADMINISTRATION SHOULD PUSH VENEZUELA TOWARDS DEMOCRACY

    NEW YORK, NY and CAMBRIDGE, MA / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

    President Donald Trump’s approval rating is at 46%, showing slight improvements across nearly every policy area. His job approval is highest on fighting crime in America’s cities (51%), immigration (48%), and returning America to its values (48%); and lowest on responding to anti-ICE protests in Minneapolis (42%) and tariffs and trade policy (43%). This month’s poll also covered public opinion on the State of the Union, overall economy, midterms, recent Supreme Court ruling, voter ID requirements, economic ideology, and U.S. foreign policy in Latin America, the Middle East, and Ukraine. We will release a special follow-up report later this week on the conflict in Iran. Download the key results here.

    “The Americans are single-mindedly focused on the economy, and this poll shows there is room for people to change their opinion as we’re seeing some improvement in the long-term trend,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The administration has to keep working on explaining its economic policy to change the minds of voters ahead of the midterms.”

    SLIGHT IMPROVEMENT IN PERCEPTIONS OF THE ECONOMY

    • 51% of voters say the U.S. economy is strong today (+2 pts., Jan. 2026; +8 pts., Nov. 2025).

    • 36% of voters say their personal financial situation is improving (+4 pts., Nov. 2025), particularly among Republican, male, likely midterm, 25-44 y.o., and urban voters.

    • 52% of voters say the economy is better today than it was when Biden was president (+5 pts., Jan. 2026). 59% attribute today’s economy to Trump (Democrats: 75%; Republicans: 44%; Independents: 58%).

    • 52% of voters say the economy is shrinking (-4). 62% think inflation is above 3 percent, including a majority across political parties (-4).

    VOTERS CONTINUE TO SUPPORT MOST OF TRUMP’S POLICIES

    • The majority of key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (80% support), deporting illegal immigrants who have committed crimes (75%), eliminating fraud in government expenditures (71%), and capping credit card interest rates at 10% for one year (69%).

    • Trump’s least popular policies include removing information about civil rights and climate change from public sites (32% support), Medicaid cost cuts (42%), and hiring additional ICE agents to conduct immigration raids (45%).

    • Inflation and immigration continue to be the nation’s top two most important issues today, according to voters, with healthcare increasing in salience this month (+3).

    • The Republican Party approval rating is at 48% (+4 pts., Jan. 2026), while the Democratic Party approval rating is at 45% (+1). Congressional approval is at 34% (+2).

    FAVORABLE RESPONSE TO STATE OF THE UNION WITH NEW TRUMP POLICIES SEEING STRONG SUPPORT

    • 47% of voters say they watched the State of the Union address, with 60% who watched at least some of the address having a favorable opinion of it.

    • All 11 of Trump’s new policies announced in the address received majority support, with the most popular being a stock trading ban on Congressional members (72%), federal accounts for employees without retirement plans (70%), a ban preventing single-family home purchases from Wall Street firms (69%), and a most-favored-nation drug pricing deal (68%).

    • 52% of voters say it was appropriate for some Democrats to boycott the address, but 57% say their booing and jeering was inappropriate.

    • 33% of voters watched the Democratic rebuttal speech by Virginia governor Abigail Spanberger, with 61% who watched at least some of the speech having a favorable opinion of it.

    REPUBLICANS GAIN EDGE POST-EXPOSURE TO PARTY MESSAGING IF CONGRESSIONAL ELECTIONS WERE HELD TODAY

    • Voters are split 50-50 on which party they would vote for if the congressional election were held today (Republicans +4 pts., Jan. 2026).

    • When given statements about party messaging, Republican messaging on responsible governance via curbed spending, closed borders, and reduced crime resonates most, with more than 2 in 5 voters, a plurality, saying the messages make them more likely to vote Republican.

    • Anti-Trump messaging from Democrats is more effective than affordability messaging, with 61% of voters saying messages on stopping Trump and his tariffs are believable. However, the message only delivers a net +2 boost in likely vote choice toward Democrats.

    • After exposure to each party’s messaging, 51% of voters say they are more likely to vote for a Republican for Congress than a Democrat. The Republican lead grows to 4 pts. among likely voters.

    VOTERS AGREE WITH SUPREME COURT RULING AGAINST TRUMP’S TARIFFS

    • 65% of voters agree with the Supreme Court’s ruling limiting Trump’s power to impose global tariffs without congressional approval, including a majority across political parties.

    • 62% of voters say fentanyl/drug trafficking and large U.S. trade deficits are real issues and emergencies facing the country (Democrats: 43%; Republicans: 81%; Independents: 59%), but 42%, a plurality, say the president should not have authority to impose tariffs in non-emergency situations.

    • 56% of voters oppose Trump’s new 15% global tariff after the Supreme Court ruling.

    • 51% of voters oppose Trump’s tariffs imposed last year, with 54% saying the tariffs went too far.

    MOST VOTERS BACK THE SAVE AMERICA ACT, BELIEVING ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE

    • 58% of voters believe there is at least some voter fraud in U.S. elections, particularly among Republicans (77%) and Independents (58%), despite 60% saying the elections are generally secure.

    • 85% of voters say only U.S. citizens should be allowed to vote, including a strong majority across political parties.

    • 71% of voters support the SAVE America Act (Democrats: 50%; Republicans: 91%; Independents: 69%), with 54% prioritizing stopping voter fraud over access concerns for eligible citizens.

    • The majority of voters support specific requirements of the Act, including proof of citizenship (75%), voter ID (81%), states removing non-citizens from voter rolls (80%), and states sharing redacted voting rolls with the Department of Homeland Security (61%).

    • 73% of voters say we should have a national law requiring all ballots to be counted within 24 hours of Election Day.

    • 68% of voters support early voting, including a majority across political parties.

    AMERICANS ARE OVERWHLEMINGLY PRO-FREE ENTERPRISE

    • 76% of voters say America should be run as a free enterprise country, including a strong majority across political parties, and 78% believe they have a better life under such a system.

    • 59% say capitalism is a better economic system than socialism (Democrats: 46%; Republicans: 74%; Independents: 57%).

    • 91% of voters support private homeownership, private property rights, and freedom of opinion. 84% believe grocery stores should be privately run.

    • 65% of voters believe the people own their own houses, not the state, under socialism, including a majority across political parties.

    • 52% of voters say teachers’ unions are heavily involved in politics, with most viewing them as in the political center (41%) or left-leaning (37%). 60% say they should not be involved in political issues (Democrats: 50%; Republicans: 63%; Independents: 66%).

    MAJORITY SUPPORT FOR TRUMP’S GAZA DEAL

    • 73% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza (+6), including a majority across political parties and age groups.

    • 71% of voters continue to support Israel over Hamas in the conflict.

    MORE VOTERS SUPPORT MADURO’S ARREST VERSUS LAST MONTH, WANT MORE AGGRESSIVE U.S. STANCE AGAINST DICTATORS AND DRUG CARTELS

    • 59% of voters support the arrest of Nicolás Maduro (+5), with 58% saying his removal was in the national interest of the U.S. (+7; Democrats: 41%; Republicans: 79%; Independents: 52%).

    • 54% of voters say the U.S. should try to fix the Venezuelan oil industry (-3), though 51% say the U.S. is not entitled to proceeds.

    • 62% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.

    • 67% of voters say the U.S. should take a more aggressive stand in our hemisphere against leaders propped up by drug cartels, and 62% support a U.S. maximum pressure campaign on the government of Mexico to fight drug cartels.

    • 66% of voters think the U.S. should take a more aggressive stance against dictators propped up by Russia and China (+5).

    MAJORITY OF VOTERS WANT THE U.S. TO CONTINUE SUPPORTING UKRAINE

    • 66% of voters say Trump should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.

    • 63% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war.

    • 51% of voters support Trump’s handling of the Ukraine-Russia conflict so far.

    The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 25-26, 2026, among 1,999 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

    About The Harris Poll & HarrisX

    The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

    HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

    About the Harvard Center for American Political Studies
    The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

    Contact:
    Carrie Hsu
    pr@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell Launches Stagwell Search+: The Industry’s First Agentic Platform To Win AI Search

    New media solution enables brands to win discoverability, visibility, positive sentiment, and outcomes across major AI systems

    NEW YORK, NY AND LONDON, UK / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the global launch of Stagwell Search+, the industry’s first agentic platform for AI Search experiences. Built by Assembly, Stagwell’s global omnichannel media agency, in partnership with Emberos, the operating system for AI visibility, Stagwell Search+ is a category-defining solution to master the transition from traditional search engines to AI search experiences.

    As Large Language Models (LLMs) increasingly mediate how people discover, compare, and choose, Stagwell Search+ helps brands optimize not just for clicks and traffic, but for a new era of search where AI guides decisions and the goal is to be chosen. The solution combines an agentic platform with a differentiated framework that improves a brand’s discoverability, visibility, sentiment, and outcomes in AI Search. Unlike existing industry solutions that treat this as an SEO adjustment, Stagwell Search+ is the first built on the understanding that this is a paid, owned, earned and shared media challenge that demands a system, not simply another stack of isolated channel tactics. Stagwell Search+ unifies four core capabilities for brand performance in AI Search:

    • Audit, Assembly’s AI search product, understands and assesses a brand’s activation maturity across media channels.

    • Then Assembly’s AI search intelligence layer utilizes Emberos’ unique AI agents to measure discoverability, visibility and sentiment across generative surfaces.

    • Combined, the output gives teams the exact strategies to implement a unified, cross-channel system that influences how AI models understand and recommend brands.

    • Through continuous measurement and experimentation, Search+ compounds learning and strengthens brand performance over time.

    Assembly clients are already adopting Stagwell Search+’s early model and have proven impact in early deployments, including:

    • +57% increase in visibility in AI Overviews for a software client.

    • +34% increase in revenue from AI-powered search transformation with a global technology client using AI Max, a paid search campaign type in Google Ads, for Search Ads.

    • +27% average incremental lift from Search+ system-based activation.

    “Stagwell Search+ solves the ‘data-to-execution’ gap that plagues existing tools and delivers best-in-class solutions for clients by enabling them to act on AI search insights in real time with clear results. Building on the launch of The Machine, marketing’s first agentic operating system, this latest development for the media sector continues Stagwell’s momentum as an AI winner,” said Mark Penn, Chairman and CEO of Stagwell.

    “The front door of the Internet has changed. LLMs are now how people discover products and make buying decisions. Stagwell gets that-and we’re excited to partner with them to bring Emberos’ AI agents and AI Brand Orchestration infrastructure to their clients so they can win where it matters most,” said Justin Inman, Founder & CEO at Emberos.

    This solution comes after a strong year of momentum for Stagwell in AI following the launches of NewVoices.ai, The Machine and Agent Cloud. Assembly also continues to win industry recognition as a global leader in AI-powered performance, including being named Microsoft Advertising Partner of the Year and widely recognized by Google for its AI-first search leadership.

    For more information, visit: https://stagwellsearchplus.assemblyglobal.com/

    About Stagwell

    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    About Assembly

    Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The + symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

    About Emberos

    Emberos is the operating system for AI visibility. The platform enables studios, enterprises, and consumer brands to see how they appear inside major AI systems, monitor visibility shifts in real time, predict demand, and quantify impact across multiple industries. Learn more at https://www.emberos.ai/

    Contact
    Quinn Werner
    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • The Marketing Cloud Expands its AI-Enablement Platform Agent Cloud with Major Partner Integrations and Enterprise Features

    New specialized AI agents from Limbik and Glystn, enhanced model support, and platform improvements accelerate adoption

    NEW YORK CITY, NEW YORK / ACCESS Newswire / February 27, 2026 / The Marketing Cloud, a Stagwell company (NASDAQ:STGW), today announced significant expansions to Agent Cloud, its secure AI-driven, unified platform that simplifies access to the world’s leading AI tools and purpose-built marketing assistants. Since its October 2025 launch, Agent Cloud has expanded AI integrations and enterprise controls while driving real impact, growing monthly agent interactions by 30% to more than 25,000 per month, supporting 500+ custom built agents, and increasing daily engagement time by 25%.

    Building on Agent Cloud’s debut with leading AI partners including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and creative models NanoBanana and Veo, as well as xAI’s Grok, the latest updates address critical enterprise needs while expanding Agent Cloud’s specialized capabilities through strategic partnerships with leading AI companies Glystn, Limbik, Parallel, and Walt AI, alongside major platform enhancements that improve user experience and administrative control.

    Agent Cloud now features newly launched AI integrations designed for advanced marketing intelligence:

    • Glystn Social Intelligence – Converts scattered social media signals into clear, actionable insights by analyzing real conversations from TikTok and Instagram, uncovering emerging cultural and consumer trends through semantic searches and identifying the specific creators driving trend spaces

    • Glystn Creator Discovery – Enables comprehensive creator search and analysis across TikTok and Instagram through conversational queries, analyzing content, engagement patterns, and authenticity while vetting creators for brand safety considerations and competitor partnerships

    • Limbik Resonance Agent – Leverages six years of behavioral data across 6,600+ audience segments in 60+ countries to predict message resonance in real-time, often delivering insights within 10 seconds

    • Parallel AI Deep Research Integration – Transforms complex research queries into comprehensive, analyst-grade intelligence reports through automated web exploration and multi-step synthesis with inline citations and confidence metrics, delivering actionable insights on competitors and industry trends within minutes

    • Walt AI Database Intelligence Integration – Unlocks client data and marketing databases for instant insights through natural language queries powered by ReasonBase™ semantic layer technology, enabling questions like, “Which campaigns drove the highest ROI last quarter?” with accurate answers and deterministic SQL generation across platforms like Snowflake and BigQuery

    Other platform improvements include comprehensive budget management with organization-level caps and role-based spending controls, alongside significant user experience enhancements including universal model switching that allows seamless transitions between Claude, OpenAI, Gemini, and Grok while preserving conversation context, plus universal file support for documents across all models.

    “These advancements represent our commitment to continuous innovation based on real user needs,” said Elspeth Rollert, CEO at The Marketing Cloud. “Since launch, we’ve seen tremendous user adoption across the marketing spectrum, especially from agencies who need both specialized AI capabilities and enterprise-grade controls. Agent Cloud continues to be the platform that combines leading AI models with the security and flexibility that modern marketers require to drive outcomes.”

    “Agent Cloud has been pivotal in advancing our AI transformation,” said Brent Diggins, Managing Director of Performance+Intelligence at Allison Worldwide. “Its flexible, enterprise-grade platform with robust governance and ethical safeguards has enabled us to accelerate workflows, boost productivity, and meet the evolving needs of our teams and clients worldwide. The ability to build and deploy custom AI assistants makes Agent Cloud a true differentiator.”

    Agent Cloud enhancements are available immediately to existing users, with new specialized agents accessible through the platform’s unified interface. To learn more and request a demo, visit www.themarketingcloud.com.

    About The Marketing Cloud
    The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

    About Stagwell
    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    Media Contact:
    Alyssa Bourne-Peters
    PR Director, North America
    Alyssa.Bourne-Peters@themarketingcloud.com
    +1 917-592-9795

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell (STGW) Announces March Investor Conference Schedule

    NEW YORK CITY, NEW YORK / ACCESS Newswire / February 26, 2026 / Stagwell Inc. (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced its participation in two upcoming investor conferences in March 2026.

    Representatives from Stagwell’s management team will be available for 1×1 meetings at each.

    • March 3: Morgan Stanley Technology, Media & Telecom Conference (San Francisco, CA)

    • March 5: Citadel Securities SMID Cap Conference (Miami, FL)

    Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

    About Stagwell
    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    IR Contact:
    Ben Allanson
    IR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell (STGW) Agencies Deliver Impactful Moments Around Super Bowl LX

    72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, Crispin, Gold Rabbit Sports, The Harris Poll, HarrisX, HUNTER, JetFuel, The Marketing Cloud’s HarrisQuest and The People Platform, Movers+Shakers, SPORT BEACH, and TEAM delivered powerful work before, during, and after the big game

    2 Spots Earned Top 10 Honors from USA Today Ad Meter

    NEW YORK, NY AND SAN FRANCISCO, CA / ACCESS Newswire / February 9, 2026 / Stagwell, the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its agencies delivering standout commercials during the Big Game for clients including e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., and the National Football League (NFL).

    Beyond the game itself, Stagwell agencies drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week, supporting clients such as Don Julio, Frank’s RedHot, Meta Reality Labs, Perdue, Starbucks, Target and more. On air during the Big Game, Stagwell’s creative work earned significant recognition, with 2 commercials landing among the top 10 highest-rated ads in the USA TODAY Ad Meter.

    In the days leading up to Super Bowl LX, SPORT BEACH convened industry leaders, athletes, creators, and brands at the SPORT BEACH Clubhouse in San Francisco, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.

    “I’m proud of the incredible work done by our teams and agencies at Stagwell, and it shows that the combination of the best in creativity and technology is the winning formula for the future,” said Mark Penn, Chairman and CEO of Stagwell. “We punched 10 times over our weight at the Super Bowl with 10% or more of the ads.”

    Super Bowl Advertising Spotlight

    • e.l.f. Beauty “Melisa” – 72andSunny created a telenovela-style Super Bowl campaign for e.l.f. Beauty starring Melissa McCarthy, playing up melodrama and pop-culture timing just ahead of Bad Bunny’s halftime show. The spot humorously follows McCarthy’s frantic preparation for the year’s biggest reggaetón moment-complete with exaggerated twists and gasps-where her unlikely hero is e.l.f.’s Glow Reviver Lip Oil. Alongside 72andSunny, HarrisX partnered with e.l.f. Beauty to unite the campaign’s bold creative vision with a data-driven strategy. From early-stage concept and script validation through final spot testing, HarrisX helped ensure the telenovela-style campaign resonated with consumers-especially e.l.f. customers-while advising on how the creative could be deployed most effectively to cut through on the Super Bowl stage.

    • Grubhub “The Feest” – Anomaly launched Grubhub’s first Super Bowl spot, directed by Poor Things and Bugonia filmmaker Yorgos Lanthimos, featuring an indulgent spread and a mystery dish. The spot calls out the growing frustration consumers feel with excessive food delivery fees, positioning Grubhub as the brand willing to “eat the fees” on orders over $50.

    • Kinder Bueno “Yes Bueno” – Anomaly also delivered Kinder Bueno’s first Super Bowl ad, featuring a high-stakes space-themed adventure. Turning everyday “No Bueno” moments into “Yes Bueno” ones through the power of the brand’s irresistible crispy wafer, smooth chocolate, and creamy hazelnut filling.

    • Liquid I.V. “Take A Look” – Anomaly tapped into the insight that on any given day, 75% percent of Americans are dehydrated but don’t know it. So for the brand’s first Super Bowl commercial, they gave a voice to America’s toilets so they could tell us to look at the clearest sign of dehydration: our yellow pee.

    • NFL “Champion” – 72andSunny debuted the NFL’s brand campaign, an ode to youth coaches whose inspiration, words, and lessons extend far beyond the field.

    • NFL “You Are Special” – 72andSunny shared a new spot featuring a group sing-along led by former and current NFL players Michael Strahan, Cam Heyward and Christian McCaffrey. The kids hail from Harlem Children’s Zone, Boys & Girls Clubs of America and SMASH, three groups that receive grants through the NFL’s “Inspire Change” program-a social justice initiative aimed at reducing barriers to opportunity, particularly in communities of color.

    Advertisements Beyond the Broadcast

    • Dairy Queen “Taylor & Swift Halftime Feast” – Colle McVoy and DQ tapped into the buzz around rumored halftime appearances for the Big Game to turn viral speculation into the Taylor & Swift Halftime Feast with the help of pro football players Tyrod Taylor and D’Andre Swift. To fuel engagement leading up to game day, DQ invited fans to enter for a chance to score a Chicken Strip Party Platter of their own and surprised-and-delighted fans with custom merch.

    • Don Julio “Ready Pa’l Show” – Anomaly and HUNTER teamed up for an episodic series on social for Tequila Don Julio, centered around celebrating Latinidad culture and helping consumers get ready for the halftime show. As the only official spirits sponsor of the NFL with Spanish as its first language, episodes featured Young Miko and Druski, and centered on helping fans brush up on their Spanish and celebrated how Latino communities truly get ready for game day.

    • Frank’s RedHot “EAT The GOAT” – Colle McVoy crafted Frank’s RedHot Big Game campaign, entering the season in full GOAT mode, starring hip-hop legend Ludacris and a (very literal) rapping goat. As the undisputed GOAT of hot sauce, the campaign reminds fans that when it comes to flavor, Frank’s turns game day food culture into the main event.

    • Hard Rock Bet” I Bet I Will Survive” – 72andSunny gave Gloria Gaynor’s heartbreak anthem, “I Will Survive,” a comedic twist that serves as a rallying cry as football fans transition to the next betting season. The final whistle at the Super Bowl marks the end of football season, but there’s basketball, soccer, and more sports to look forward to.

    • Perdue “The Next Best Wing” – Colle McVoy also helped Perdue on its mission to make its Air Fryer Ready Crispy Wings the next big thing in the wing capital of the world – Buffalo, NY. They partnered with Buffalo Bill’s Linebacker and Buffalo Native, Joe Andreessen, and Bills Mafia leader, Del Reid, to see if the locals will accept their bid. The result? Even proud Buffalonians will have to admit that Perdue makes The Next Best Wing.

    • Starbucks “The Coffee Run” – Anomaly and Starbucks spotlighted the universal, unsung figure: the coffee runner in an epic, Olympics-scale, journey, reinforcing Starbucks’ role in the coffee rituals that bring people together.

    • Visa “Olympics” – Anomaly and Visa launched an Olympics and Paralympics campaign starring record breaking athletes Mikaela Shiffrin and Oksana Masters. The anthem spots pair intimate, human moments with Visa’s tangible role in enabling progress.

    Off the Field Highlights

    • Allison and Tillamook partnered to bring to life Tillamook’s Super Bowl activation, brokering a partnership with 49ers star Fred Warner and creating 40-lb cheese carvings of key sports figures to bring dairy delight to Radio Row. Allison also executed onsite activations for Dexcom, Good Sports and Special Olympics. Dexcom featured Mike Golic Sr. and Jets Wide Receiver AD Mitchell who shared their diabetes stories at Radio Row, Good Sports returned with Vikings legend Kyle Rudolph to spotlight youth sports access, and Special Olympics paired Jets DT Harrison Phillips with an athlete to promote its Fitness Through Sport Playbook and the 2026 Special Olympics USA Games.

    • Allison, JetFuel and Gold Rabbit Sports led on-ground execution of TCL‘s multi-day “homegating” experience. The activation, for the Official TV Partner of the NFL, in San Francisco featured athlete/influencer appearances, interactive demos of its premium TVs, and a dedicated Super Bowl game day experience, bringing the brand directly to fans. Allison also led Media Row tours with NFL Hall of Famer Charles Woodson and current LAC player Cameron Dicker.

    • Code and Theory helped the NFL transform NFL.com into a real-time decision engine that complements the app and fuels growth for NFL+, the league’s direct-to-consumer streaming platform. In the past year alone, the site reached 130 million people, helped triple NFL+ subscriber growth, and doubled service discovery. While the app keeps fans engaged all week, this work connects where fans discover games (the website) with where they watch and interact (the app and NFL+), creating a seamless journey that supports the league’s D2C strategy.

    • Crispin helped Target tap into the Game Day conversation, positioning the brand as the ultimate home base for snacks, drinks, and hosting essentials to make watching the game-or just the commercials-fun and easy. The social content centered on bringing people together for cultural moments that feel familiar, affordable, and fun.

    • The Harris Poll brought proprietary data and cultural insight to Super Bowl LX, releasing multiple research initiatives examining how Americans engage with the game as a long-standing social and cultural ritual. This included new findings on co-viewing, community, and Super Bowl spending; research for Ad Age on what viewers want-and don’t want-from Super Bowl advertising; data on how celebrity appearances impact viewers’ perception of brand advertisements in The Big Game; and survey data for UKG estimating how many U.S. employees may miss work on Super Bowl Monday. The Harris Poll also contributed broader sports and culture insight through on-site conversations and content at the SPORT BEACH Clubhouse, translating cultural signals into strategic guidance for business leaders.

    • HarrisX is launching its 2026 Super Bowl Ad Index, building on more than five years of Super Bowl measurement. HarrisX is conducting some of the most comprehensive ad testing around the Big Game, surveying nearly 10,000 Americans to assess the creative performance and brand impact of every Super Bowl spot using the proprietary HarrisX Ad Index-making it one of the most in-depth evaluations of advertising on the Super Bowl stage. Last year’s HarrisX Ad Index crowned NFL’s “Somebody” spot as America’s favorite Super Bowl ad, which went on to win a Sports Emmy for Outstanding Public Service Content. Altogether, HarrisX has tested and indexed over 1,000 (and counting) culture-defining ads toward which new creative and ad concepts can be benchmarked and compared.

    • HUNTER coordinated a sponsorship on behalf of Amazon eero with sports podcast Green Light with Chris Long. The agency also promoted IntuitTurboTax‘s 13th appearance in the big game, securing consumer, entertainment & trade coverage. Lastly, Meta Reality Labs debuted an action-packed Super Bowl ad for Oakley Meta Glasses, with HUNTER supporting all earned media efforts.

    • The Marketing Cloud’s HarrisQuest will release its “Brand Bowl Report” focused on brand lift, cultural relevance lift, and consumer sentiment around the Super Bowl. Readers will gain a clear, data-backed understanding of how the Super Bowl reshapes brand perception globally – and how those same dynamics apply to any moment of peak attention throughout the year. Get a first look here before it goes live on February 12.

    • The Marketing Cloud’s The People Platform tracked foot traffic and visitation trends around Levi’s Stadium to understand the Super Bowl’s impact on consumer movement. It also partnered with Digital Video Systems to measure CRUISESAT cruise ship viewership and assess brand lift and ad effectiveness for a Prince Edward Island tourism spot that aired.

    • Movers+Shakers once again played the SOCIAL BOWL, keeping brands like e.l.f. and Planet Fitness relevant and culturally connected throughout the Big Game with social content and day-of social swat teams ready to tweet / comment / post their way into culture, as well as support TVC efforts with platform-native craft and storytelling.

    To learn more about Stagwell’s presence at Super Bowl LX, visit www.stagwellglobal.com.

    About Stagwell
    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    PR Contact:
    Madi Wick
    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell Doubles Down on Owned Media Naming Ben Berentson CEO, Owned Media

    NEW YORK CITY, NEW YORK / ACCESS Newswire / February 5, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the appointment of Ben Berentson as CEO, Owned Media, effective immediately. Berentson will drive the operations, growth, and expansion of Stagwell’s owned media portfolio including Ink, ReachTV, RealClearPolitics, and future initiatives, advancing the portfolio as a strategic business engine for the global network.

    Ben brings 20+ years of experience spanning corporate digital strategy and hands-on leadership of digital media businesses. He began his career at Forbes before joining Condé Nast, where he held senior corporate digital strategy roles and led digital at both Glamour and Vogue during periods of rapid expansion and innovation. Most recently, Ben served as Managing Director at Stagwell’s Code and Theory, Adweek’s Innovation Agency of the Year, where he led the business through a period of growth and transformation for nearly a decade.

    “Berentson is a true professional with long-standing media experience, and his appointment will accelerate our push to scale differentiated media platforms with real market impact,” shared Stagwell Chairman and CEO Mark Penn. “By continuing to invest in and scale our owned media capabilities, we are doubling down on what sets us apart and fuels growth across the network.”

    Berentson remarked on his new role: “Stagwell’s owned media platforms are a powerful differentiator, and I’m looking forward to scaling them even further. Building engagement and direct relationships with the highest-value audiences is a critical piece of our strategy, and industry disruption creates a clear opportunity to leverage Stagwell’s unique capabilities, strengthening how we show up in the market and unlocking new ways for brands to connect with audiences.”

    About Stagwell

    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    Media Contact

    Maggie Axford
    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Doner and Colle McVoy Join Forces as DonerColle Partners, Establishing a Center of Creative Gravity in the American Midwest

    New Powerhouse Collective Established to Help National Brands Win Between the Coasts

    DETROIT, MICHIGAN / ACCESS Newswire / January 29, 2026 / Today, leading Stagwell (STGW) agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America.

    As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, Minneapolis and Chicago, the partnership is built on a foundation of modern creativity and is grounded in a genuine understanding of the people and places that drive American business. Geographically and fundamentally, DonerColle Partners is poised to more effectively and authentically relate to and embrace the sensibilities of everyday Americans who are often overlooked or disregarded by coastal agencies.

    “These agencies have a proven ability to combine mainstream marketing with modern techniques and strong client relationships that drive real results,” Stagwell chairman and CEO Mark Penn said. “Together, we’re creating a combined offering that honors that legacy while embracing the future, leveraging AI, modern marketing and an informed perspective of the communities and consumers that shape America.”

    Doner and Colle McVoy will maintain their unique identities and client relationships under DonerColle Partners. Structured as a strategic alliance rather than a merger, the arrangement preserves the specialized expertise and culture that have made each successful while enabling deeper collaboration, broadened creative capabilities, scaled media offerings and state-of-the-art production studios. The enhanced offering will be led by Jessica Henrichs as CEO and David DeMuth as executive chairman.

    “The Midwest isn’t just where we’re based; it’s who we are. There is a sense of pride and a work ethic that shows up with purpose every day,” said DeMuth. “It’s a place where people care more about doing the right thing than getting credit for it. That spirit drives how we show up for each other, for our clients and for the brands we help build.”

    Doner is known for its strategic acumen, award-winning work and integrated production studios across retail, CPG, automotive, consumer services, technology and health care brands, and is a recent two-time “A-List” winner. Colle McVoy, a recent national “Agency of the Year” honoree, adds strength in media, design, PR and integrated campaign execution, particularly across CPG, QSR, home, lifestyle, retail and agriculture categories.

    “This partnership is about more than strength and scale,” said Henrichs. “We’re rethinking how agencies can come together to better deliver for America’s most iconic brands. We’re creating a partnership that’s agile, ambitious and deeply rooted in the values that matter most to clients today.”

    DonerColle Partners’ client roster includes Stellantis, The UPS Store, Dairy Queen, La-Z-Boy, The Coca-Cola Company, 3M, Hackensack Meridian Health, Perdue Farms and McCormick & Company, among other major brands. The integration will begin immediately, with a phased rollout of combined operations, teams and branding throughout 2026.

    About DonerColle Partners

    DonerColle Partners is a newly combined Stagwell (STGW) partnership formed from two leading Stagwell agencies, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement. Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com.

    About Stagwell

    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.

    CONTACT:
    DonerColle Partners
    Konnor Schmaltz
    konnor.schmaltz@collemcvoy.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire