Author: #paid

  • #paid Wins AdWeek Tech Stack Awards in Both Creator Marketing & Social Media Platform of the Year

    #paid Wins AdWeek Tech Stack Awards in Both Creator Marketing & Social Media Platform of the Year

    The recognition highlights #paid’s innovation across social engagement and end-to-end creator collaboration workflows

    NEW YORK CITY, NY / ACCESS Newswire / December 9, 2025 / #paid, a leading creator-marketing platform powering campaigns for top brands, has been named Creator Marketing Platform of the Year and Social Media Platform of the Year in ADWEEK’s inaugural Tech Stack Awards, alongside notable winners like Canva, HubSpot, and Vimeo. The awards recognize the most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media.

    “We’re incredibly proud to be recognized by ADWEEK for our team’s accomplishments on behalf of our amazing clients,” said Bryan Gold, CEO and co-founder at #paid. “Competing- and winning-in both of these important categories reinforces #paid’s role as a driving force in the creator economy.”

    #paid earned distinction as a winner in the following categories:

    • Social Media Marketing Product/Platform: Recognizing solutions that redefine how brands show up and engage across social platforms, backed by measurable performance and real case studies.

    • Creator Marketing Product/Platform: Celebrating platforms that power the end-to-end influencer marketing workflow, from discovery to partnership management to content ROI, and prove innovation in scaling authentic creator collaborations.

    From strategic uses of AI to next-gen creative tools and cutting-edge measurement solutions, the 2025 Tech Stack Awards elevate the products and companies redefining how brands connect, engage, and grow. #paid’s selection in this year’s awards program underscores its ongoing commitment to pushing the entire creator marketing industry forward.

    In 2025, #paid continued to advance its platform with new intelligence features powered by thousands of first-party creator data insights. Throughout the year, #paid expanded its Creator Calendar to surface real-time creator trends and milestone moments, introduced Predictive Lift tools to help brands forecast campaign outcomes, refreshed its Creator Insights Report, and launched updates to collaboration features and its Creator Job Board. #paid also strengthened its partnerships this year with YouTube and Snapchat, delivering impactful ways for brands to engage with creators across the platforms that matter most.

    Media contact

    Allie Gonzales
    allie@notablypr.com

    About #paid
    #paid is a creator marketing platform situated at the nexus of brand and creator collaboration. The company powers the campaigns of Fortune 500 brands who leverage the platform to activate creators for growth. #paid is building the go-to platform that fuels content creation and distribution for brands globally, while providing creators with an unparalleled environment to do what they love – create. For more information, please visit hashtagpaid.com/fall-event

    SOURCE: #paid

    View the original press release on ACCESS Newswire

  • #paid Announces YouTube as Title Partner for 2025 Creator Marketing Summit

    The event is a gathering of the top marketers, creators, and brand leaders in North America.

    NEW YORK, NY AND TORONTO, ON / ACCESS Newswire / October 20, 2025 / #paid, a leading creator-marketing platform powering campaigns for top brands, today announced YouTube as its title partner for the highly-anticipated 2025 Creator Marketing Summit. This announcement builds on #paid’s and YouTube’s ongoing collaboration and the event will feature top marketers, brand leaders, and macro creators in North America.

    “YouTube joining us as title sponsor highlights the strong momentum we continue to see on the channel,” said Bryan Gold, CEO at #paid. “YouTube has always been a great place for creators, and we’re excited to see new products and features that continue to enable excellence in the category. The 2025 Creator Marketing Summit will further showcase how YouTube’s vision is pushing the industry forward.”

    The event will feature industry leaders from the world’s most recognized brands and top creators across a variety of platforms. The event will also host leaders from major social platforms to drive conversation around the evolving landscape of creator marketing and brand partnerships.

    The summit’s agenda includes forward-looking sessions on topics such as:

    • The Power Shift: Why the Future Belongs to Creators – Exploring how creators are driving platform innovation and becoming the go-to voices for audiences worldwide

    • How creator content is giving every marketing touchpoint a makeover – Discussing the impact of internet culture and creator trends on advertising strategy

    • AI and influence: The future of creator authenticity – Analyzing how AI is redefining traditional notions of genuine influence

    • From social to streaming: How creators are building a CTV pipeline – Examining how marketers are extending creator-first campaigns into living rooms

    YouTube’s participation as title partner underscores the platform’s powerful leading role in the creator economy. With billions of monthly logged-in users YouTube helps brands reach highly-engaged Millennial and Gen Z viewers through the content they already love. “The Creator Marketing Summit represents the kind of forward-thinking approach to brand partnerships that benefits creators, brands, and audiences alike.

    The event will also feature a unique “Creator Bodega” experience and conclude with “Cocktails & Creators” networking, providing attendees with opportunities to connect with industry leaders and discover emerging brands in the creator economy. YouTube will also be hosting a session with YouTube’s Celia Salsi and popular YouTube creator Haley Kalil.

    The Creator Marketing Summit builds on #paid’s mission to power all brand collaborations across the creator economy, supporting campaigns for Fortune 500 brands while providing creators with an unparalleled environment to do what they love-create.

    The 2025 Creator Marketing Summit will be held at the historic Hall des Lumières in New York City on October 23rd. For more information about the event, please visit hashtagpaid.com/creator-marketing-summit.

    Media contact

    Mike Wehner – Mike@NotablyPR.com

    About #paid
    #paid is a creator marketing platform situated at the nexus of brand and creator collaboration. The company powers the campaigns of Fortune 500 brands who leverage the platform to activate creators for growth. #paid is building the go-to platform that fuels content creation and distribution for brands globally, while providing creators with an unparalleled environment to do what they love – create. For more information, visit hashtagpaid.com.

    SOURCE: #paid

    View the original press release on ACCESS Newswire

  • #paid Releases Updated Creator Insights Report, Giving Brands First-Mover Advantage on Creator Life Moments

    The Fall 2025 Creator Insights Report provides marketers with predictive data on creator life events, purchasing decisions, and partnership preferences for strategic campaign planning

    NEW YORK, NY AND TORONTO, ON / ACCESS Newswire / September 15, 2025 / #paid, a leading creator marketing platform, today released the latest edition of its proprietary Creator Insights report. The Fall 2025 Creator Insights report builds on the success of the previous edition while diving even deeper into the data around creator life events, important milestones, daily habits, and more. Often referred to as the Creator Almanac, this insightful report helps brands align with creators and grow their relationships in all-new ways.

    “We gather extensive insights from our creator community to deliver real data-not just demographics, but intentions, plans, and priorities,” said Shevaun Ensor-Harrison, Creator Operations Lead at #paid. “Marketers can now align with creators at the exact moments that matter most to their campaigns, whether that’s a major purchase, a milestone, or a trip. This level of foresight transforms reactive marketing into proactive partnership strategy.”

    What’s New in the Fall 2025 Report:

    Event Attendance: Discover the events that are drawing the biggest names, like New York Fashion Week, Art Basel, and exclusive industry events where brand activations will pop.

    Lifestyle Shifts: Who’s starting a wellness routine, relocating to a big city, or making an important content pivot? Identifying these opportunities can help brands align their messaging.

    Dream Partnerships: Learn what top creators are really looking for in brand collabs, from true creative freedom to long-term relationships or even compensation preferences.

    Everyday Brands: These are the products that creators use every day. Browse everything from common skincare routines to their favorite coffee orders, identify opportunities for authentic partnerships that match with their audiences.

    Financial Goals: From stock trading to student loans, this financial data offers unique moments to explore opportunities in fintech, investing, and financial wellness.

    Big Purchases: These detailed insights reveal what creators are shopping for now and in the near future, giving brands the chance to match with creators at the right moment.

    Life Milestones: Engagements, pregnancies, fitness goals, and career pivots provide meaningful opportunities for brands to connect with creators embarking on their next stage of life.

    Travel Details: These are the places creators are traveling, who they’re bringing along, and how they’re getting there. Vital insights for any travel, hospitality, or lifestyle brand.

    Health & Wellness Priorities: Major fitness milestones like marathons, mental health advocacy, and even upcoming medical procedures are moments health and wellness brands can make serious partnerships with creators to expand their reach.

    #paid is committed to understanding its vast creator network, giving brands the power to plan smarter campaigns and explore more strategic partnerships. The insights gained are vital to the #paid platform maintains its impressive 96% first-round creator approval rate, reflecting strong alignment between brands and the creators that can help them reach their goals. Campaigns launch faster, and the content is more authentic.

    The Creator Insights report is exclusive to #paid clients and reinforces the platform’s leadership in data-driven creator marketing. For brands looking to integrate their message into authentic creator content at precisely the right moment, this intelligence provides the competitive edge that makes all the difference in today’s saturated social media landscape.

    The Fall 2025 Creator Insights Report is now available exclusively to #paid clients. For access to the report and to learn more about predictive creator marketing strategies, visit hashtagpaid.com/creator-insights.

    Media Contact

    Mike Wehner
    Mike@NotablyPR.com

    About #paid

    #paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami. For more information, visit hashtagpaid.com.

    SOURCE: #paid

    View the original press release on ACCESS Newswire