Author: 7 Virtues Beauty USA LLC

  • The 7 Virtues Debuts Strawberry Jam Eau de Parfum, the Layer Cake(TM) Bestie to Buttercream Haze Eau de Parfum

    The 7 Virtues Debuts Strawberry Jam Eau de Parfum, the Layer Cake(TM) Bestie to Buttercream Haze Eau de Parfum

    A nostalgic, feel-good gourmand perfume that layers with Buttercream Haze Eau de Parfum like two friends who always show up for each other because sometimes, your best friend is your jam.

    HALIFAX, NS / ACCESS Newswire / February 10, 2026 / The 7 Virtues, the trailblazing clean fragrance house behind Vanilla Woods Eau de Parfum, one of the first major clean gourmand vanilla perfumes on the market, announces Strawberry Jam Eau de Parfum, a juicy new chapter in the brand’s trademarked Layer Cake™ story as The 7 Virtues leans into its gourmand roots and leads the clean gourmand perfume craze. Launching exclusively in 2,135 Sephora stores across 19 countries, Strawberry Jam Eau de Parfum is the sequel to the brand’s viral success of Buttercream Haze, which debuted in the fall 2025 and became the biggest launch in the brand’s history, selling out in 55 Sephora stores within its first weekend of launch. Strawberry Jam Eau de Parfum continues fueling the demand for indulgent, long-lasting clean perfume.

    Strawberry Jam Eau de Parfum opens with that first spoon-sweet burst of sun-ripened strawberry, a hint of sugared raspberry, and a kiss of sparkling rosé. The heart reveals whipped marshmallow and nutty pistachio, blending into a creamy swirl of warm amber and responsibly sourced vanilla that adds a comforting depth. The result is an effervescent, nostalgic gourmand that feels playful, cozy, and quietly sophisticated. The composition was created with responsibly sourced materials and is vegan.

    “As kids we layered strawberry jam on cake because we were resourceful. We went strawberry picking, and that memory of the scent of sun-warmed berries and the sweetness of innocent, real friendship is the soul of this perfume,” says Barb Stegemann, Founder & President, The 7 Virtues. “Strawberry Jam + Buttercream Haze is our friendship blend, two notes that belong together. On your worst day, your best friend will be there, and this scent is that hug.”

    Layer Cake™: Bake Your Blend
    The 7 Virtues invites clients to head into their local Sephora to “bake” their personal Layer Cake™ by layering the brand’s unique scent offerings ranging from fresh and fruity to decadent gourmand. Strawberry Jam EDP was designed to pair effortlessly with Buttercream Haze EDP, like jam and frosting, to create a dessert-for-the-soul signature that feels joyful, cozy, and a little cheeky.

    Clean, Comforting, and Long-Lasting
    Like every perfume from The 7 Virtues, Strawberry Jam Eau de Parfum is Clean at Sephora, hypoallergenic, and made with 22 per cent fragrance oils and organic sugar-cane alcohol for a long-lasting clean perfume that lasts up to 24 hours. Each perfume from the brand includes feel-good aromatherapy benefits printed right on the box. The 7 Virtues is also Leaping Bunny certified cruelty free and vegan, and is the only B Corp certified perfume brand at Sephora.

    Aromatherapy Benefits
    The 7 Virtues unique formulas bring the benefits of aromatherapy to each fragrance. Strawberry Jam EDP is best for spreading joy, savoring the moment, and finding your jam.

    Purpose with Every Spritz
    In keeping with the brand’s Make Perfume Not War™ mission, The 7 Virtues donates partial proceeds from every perfume sold to Days for Girls, a global movement working to end period poverty and advance menstrual equity and education for girls and women around the world.

    Availability
    Strawberry Jam Eau de Parfum launches exclusively online and in-store at Sephora in the US and Canada on February 10, 2026. It will be available in 19 countries globally by Spring 2026. The 50 ml Eau de Parfum will be available for $94 USD / $127 CAD and the 10 ml Travel Spray will be $32 USD / $43.50 CAD.

    Founded for Women’s Empowerment
    The 7 Virtues perfume brand was born from founder Barb Stegemann’s best-selling book, The 7 Virtues of a Philosopher Queen, which serves as the thesis behind the brand. Now in its ninth edition, the book has inspired and empowered women around the world to launch companies, end bullying, and run for office. Readers can download a free eBook by subscribing at www.The7Virtues.com.

    The 7 Virtues was founded out of Barb’s commitment to support her best friend, a soldier who was wounded on a peace mission. Since its inception, the brand has chosen to launch around International Women’s Day to shine a light on women’s buying and voting power as a force to build peace and end period poverty.

    About The 7 Virtues
    Founded by activist, keynote speaker, and best-selling author Barb Stegemann, The 7 Virtues is redefining fragrance with purpose. Launched in 2010 and propelled globally through Dragons’ Den and Sephora’s Accelerate program, the brand creates sustainable, hypoallergenic perfumes designed to blend effortlessly, with lasting power tested up to 24 hours and aromatherapy wellness benefits woven into every formula. Today The 7 Virtues is sold in 2,135 Sephora stores globally across 19 countries and is the only certified B Corp perfume brand at Sephora, empowering people to wear fragrance as a force for good. The brand brings scent to life at its Perfume Atelier in Halifax, Nova Scotia, where guests can design their own fragrances, with additional ateliers planned for 2026.

    Press Contact
    Samantha McNeil
    samantha@samanthamcneil.com

    SOURCE: 7 Virtues Beauty USA LLC

    View the original press release on ACCESS Newswire

  • The 7 Virtues Launches Buttercream Haze, The Rebel Gourmand

    The 7 Virtues Launches Buttercream Haze, The Rebel Gourmand

    Brand welcomes new leaders Lori Wachs and Hope Bonneville, grows to 2,100 Sephora doors globally, and debuts its boldest gourmand yet

    HALIFAX, NS / ACCESS Newswire / October 7, 2025 / The 7 Virtues, the trailblazing clean beauty brand behind best-selling Vanilla Woods, widely recognized as one of the first major gourmand vanilla perfumes in the clean space, announces its newest launch, Buttercream Haze. A decadent gourmand with a rebellious streak, Buttercream Haze arrives exclusively at Sephora in 19 countries just in time for the holiday season.

    Leadership Momentum
    The 7 Virtues welcomes two seasoned leaders to help guide its next phase of growth: Lori Wachs, Investor and Board Director. Lori is the Founder and Managing Partner at Penultima Capital, a venture capital firm investing in women-led, growth-stage consumer companies. An active public and private investor in the consumer and retail space for more than 30 years, she was named to the Forbes 50 Over 50 list in 2024. Lori has served on numerous boards including K18 (acquired by Unilever), Alchemy 43, Safely (Board Observer), and the Barbara Bush Foundation for Family Literacy (former Board Chair).

    Hope Bonneville, Vice President of Marketing. Hope joins from Kendo Brands, where she was Director of Global Brand Marketing for Fenty Beauty and Fenty Fragrance. She previously held leadership roles at Urban Decay Cosmetics, guiding global communications, social media, and experiential events. She is also the founder of Cohorts, a boutique marketing and events agency, and brings a proven track record of building global brand love and community.

    Global Expansion
    As the brand scales its international footprint, The 7 Virtues is opening 170 new Sephora doors in Europe, bringing its total door count to 2,100 stores worldwide. Growth markets include Spain, Italy, Poland, Portugal, the Czech Republic, Switzerland, Germany, the UK, Denmark, and Sweden.

    Buttercream Haze: Indulgence Without Rules
    Buttercream Haze is gourmand excess reimagined for a new era of clean beauty. Bright lemon zest and buttercream icing swirl with a dash of rum essence, evoking the magic of warm cake as it’s sliced open. A fluffy pancake accord and maple crème melt into toasted caramel, conjuring syrupy weekend mornings. At the base, whipped vanilla, creamy sandalwood, and cashmere musk linger like a second slice. Crafted with responsibly sourced Italian bergamot and upcycled sandalwood oils, Buttercream Haze delivers indulgence with integrity.

    “This is my love letter to breaking rules. I don’t measure the vanilla when I bake, I bite straight into the cake, and I tease that I don’t give a fork,” says Barb Stegemann, Founder & President, The 7 Virtues. “As the only Canadian perfume and the only B Corp perfume at Sephora, trailblazing has always been in our DNA. I actually went blonde for this perfume launch because doing what feels right for me and for you is the heart of our mission. That’s why, as we grow to 2,100 Sephora doors, I’m thrilled to welcome leaders like Lori Wachs and Hope Bonneville, true trailblazers who share our culture of challenging convention and shaping the future of fragrance. Our MO is to do what makes you flourish.”

    Buttercream Haze leads two bold new campaigns: Layer Cake™, The 7 Virtues’ signature layering story that invites perfume lovers to stack gourmand on gourmand, and We Don’t Give a Fork, a cheeky celebration of indulgence without rules. At Sephora, clients are invited to literally “bake” their own layer-cake blend by layering gourmands the way you would a Layer Cake™, frosting, filling, and all. (A hint of other gourmands to come.)

    Clean, Long-Lasting, Purpose-Driven
    With aromatherapy benefits written directly on every package, Buttercream Haze is best for sparking sweet joy, melting stress, and soothing the soul. Every perfume at The 7 Virtues is Clean at Sephora, made without phthalates, parabens, and a list of over 100 ingredients. The fragrances are formulated with double the fragrance oils (22%) and infused with organic sugar cane for longevity. An independent third-party lab verified they last up to 24 hours and linger through the weekend.
    As part of its mission-driven approach, The 7 Virtues will donate partial proceeds from Buttercream Haze to Days for Girls, a global nonprofit working to end period poverty and expand access to menstrual health education and products. This initiative is part of The 7 Virtues’ origin story and its Make Perfume Not War™ mission, rooted in the belief that empowering girls and ending period poverty is the way to end war and build peace.

    Availability and Pricing
    Buttercream Haze launches exclusively at Sephora in 19 countries, including Canada, the U.S., and the UK. It will be available in a 50 ml Eau de Parfum for $94 USD / $127 CAD and a 10 ml Travel Spray for $32 USD / $43.50 CAD.

    About The 7 Virtues
    Founded by activist, keynote speaker, and best-selling author Barb Stegemann, The 7 Virtues is the clean beauty brand redefining fragrance with purpose. Launched in 2010 and propelled onto the global stage through Dragons’ Den and Sephora’s Accelerate program, The 7 Virtues creates hypoallergenic, sustainable perfumes designed to blend effortlessly, with third-party-tested up to 24-hour lasting power made possible by 22% fragrance oils. Every fragrance is crafted with aromatherapy wellness benefits and responsibly sourced ingredients from around the world. Today, The 7 Virtues is the only Canadian fragrance brand sold at Sephora in 19 countries, and the only certified B-Corp perfume at Sephora, empowering people to wear fragrance as a force for good. The brand also brings fragrance to life through its Perfume Atelier in Halifax and will expand with additional ateliers opening in 2026, giving more people the opportunity to experience custom fragrance layering firsthand.

    Press Contact
    Samantha McNeill
    samantha@samanthamcneil.com

    SOURCE: 7 Virtues Beauty USA LLC

    View the original press release on ACCESS Newswire