Author: Revenue Optics

MEMPHIS, Tenn., Dec. 8, 2025 / PRZen / Revenue Optics, a fast-scaling commercial transformation and inside-sales consulting firm serving private-equity-backed distributors, manufacturers, and B2B organizations, today announced the appointment of Christine Schafer as Senior Talent Acquisition Partner – Sales Transformation. The hire accelerates the firm’s recruiting platform buildout as Revenue Optics enters a decisive growth phase heading into 2026.

Christine brings 12+ years of experience sourcing, assessing, and placing high-impact commercial talent across manufacturing, distribution, technology, and financial services. Known for her precision in full-cycle recruiting, pipeline development, and enterprise-grade execution, she will anchor the firm’s Talent Acquisition function supporting consulting clients, SaaS engagements, and the standalone Revenue Optics Recruiting business.

A Strategic Role Aligned to Client and Market Demand

In her role as Senior Talent Acquisition Partner – Sales Transformation, Christine will lead:

• Full-cycle recruiting for SDRs, BDRs, Inside Sales, Sales Operations, and other revenue-driving roles
• Pipeline creation and candidate management aligned to consulting delivery requirements and client growth plans
• Client-facing participation in role calibration, intake, and scoping sessions
• Business development support where deep talent expertise is required on proposals and strategic sales conversations

These responsibilities position Christine as a cornerstone leader in the national scale-up of Revenue Optics’ commercial talent platform.

Reinforcing a Proven Partnership

“Christine and I have had the opportunity to partner in the past on inside-sales team buildouts, and she consistently delivered at a level that moved the needle,” said Ali Hasham, Founder & CEO of Revenue Optics. “Re-engaging with her in this next phase of our growth is a strategic win. She knows the pace we operate at, understands the commercial outcomes we drive, and brings a level of execution discipline that aligns perfectly with where we’re taking the business.”

Christine’s Perspective

“I’m genuinely excited to work with Ali again,” said Christine Schafer. “He brings a level of focus, energy, and execution discipline that is rare in this industry. His track record of scaling inside-sales and commercial teams speaks for itself, and he is widely recognized across the distribution sector for driving real transformation. Rejoining forces with him at Revenue Optics feels like a natural next step, and I’m energized to contribute to the momentum he’s building.”

Why This Matters to PE & Platform Leaders

As PE-backed platforms accelerate post-acquisition integration and inside-sales deployment, the buildout of Revenue Optics’ recruiting firm creates a direct execution bridge between commercial strategy and talent deployment—compressing time-to-value under EBITDA-driven timelines.

About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution’s Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com

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Source: Revenue Optics

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MEMPHIS, Tenn., Nov. 24, 2025 / PRZen / Revenue Optics, the fastest-emerging consultancy redefining inside-sales transformation for the North American B2B distribution sector, today announced the appointment of Sonal Chowdhury as Senior Manager – Strategic Operations. This hire marks a step-change in the firm’s operating maturity and reinforces its accelerated path toward category leadership.

A Statement Hire at a Strategic Inflection Point

Revenue Optics is experiencing surging demand from private-equity-backed distributors modernizing their commercial engines. As inside-sales adoption, outbound coverage, and AI-enabled sales workflows scale across the sector, the firm is investing in senior operators who can industrialize execution at pace.

Sonal brings nearly two decades of transformation leadership across Shell, Caterpillar, GE, Rolls-Royce, Infosys, and Essar—organizations known for precision, complex program delivery, and operational rigor. She has led multi-million-dollar programs in operating-model redesign, governance, portfolio orchestration, digital adoption, and AI-driven performance improvement.

ISO-Certified in AI — A First-Mover Advantage for Distributors

Sonal also brings a distinction rarely found in distribution:
➡️ ISO-Certified in Artificial Intelligence (AI Systems Management & Governance)
This credential positions her at the forefront of AI readiness, governance, and responsible deployment—capabilities distributors increasingly need as they adopt AI-powered CRM, pricing intelligence, and next-best-action engines.

Leadership Commentary

“Our velocity is increasing, and we’re building the operational frameworks that support scale at enterprise grade,” said Ali Hasham, Founder & CEO. “Sonal’s combination of Fortune-100 transformation experience and ISO-certified AI expertise gives us an unfair advantage. Her governance fluency and program discipline will accelerate every initiative across the firm. This is a watershed hire.”

Sonal shared her perspective:
“Revenue Optics is architecting the future state of inside-sales for distributors — with speed, clarity, and intent. AI-driven operating models are no longer optional, and this firm is uniquely positioned to operationalize them at scale. I’m excited to help build the cadence, systems, and governance backbone that will power this next chapter of growth.”

About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution’s Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com

Press Release Distributed by PRLog

Source: Revenue Optics

Follow the full story here: https://przen.com/pr/33599251

MEMPHIS, Tenn., Nov. 3, 2025 / PRZen / Revenue Optics today announced a sweeping investment in AI and automation infrastructure, signaling a decisive break from business-as-usual across the industrial distribution sector. The firm has appointed Akansha Jaiswal as Senior Manager, Growth Systems & AI Enablement, a newly created leadership role charged with building the intelligent operating system for B2B growth.

“Distributors are drowning in disconnected data and legacy process,” said Ali Hasham, Founder & CEO of Revenue Optics. “This is our line in the sand. We’re not tinkering — we’re rewiring the growth engine of an entire industry.”

From Lagging to Leading

Long seen as a laggard in digital transformation, the $8 trillion distribution industry now faces an inflection point — and Revenue Optics intends to lead the charge.

The firm’s multi-phase initiative fuses CRM, analytics, automation, and enablement into a single, AI-driven infrastructure designed to generate measurable EBITDA lift and real-time performance visibility.

“Akansha’s arrival marks a hard pivot from incremental improvement to systemic transformation,” Hasham continued. “We’re building a learning, adaptive, and compounding growth system — one that moves faster than the market.”

The Architect of Acceleration

Jaiswal brings deep experience scaling automation ecosystems across high-growth enterprises. As Senior Product Operations Manager & Chief of Staff at Wokelo AI, she oversaw a $1 million ARR portfolio and deployed over 20 enterprise automations spanning sales, finance, and client delivery.

Earlier tenures with Unacademy, PhonePe, and Nestaway honed her mastery of data-driven execution and AI-powered customer systems.

At Revenue Optics, she will embed generative intelligence into every layer of client delivery — from CRM and funnel analytics to enablement dashboards and predictive forecasting.

“This isn’t about efficiency,” said Jaiswal. “It’s about dominance. We’re fusing consulting discipline with automation intelligence to create what distribution has never had before — a growth engine that thinks.”

Engineering the Modern Sales Machine

The move cements Revenue Optics’ role as the category architect for the Modern Sales Machine — an integrated, data-driven model engineered to deliver above-market growth for private-equity sponsors and national distributors.

Revenue Optics’ investment represents one of the boldest modernization bets in the sector to date — positioning the firm as the architect of a new operating era for industrial growth.

“Speed is the new moat,” Hasham concluded. “And we’re building the systems that make it permanent.”

About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution’s Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com

Press Release Distributed by PRLog

Source: Revenue Optics

Follow the full story here: https://przen.com/pr/33597405

Oct. 6, 2025 / PRZen / MEMPHIS, Tenn. — Revenue Optics, the category-defining growth platform for B2B distributors, today announced the appointment of Matt Zimmermann as Executive Advisor, Finance & Operations. Zimmermann’s addition marks a major milestone in Revenue Optics’ mission to build the industry’s first true platform business for sales transformation.

Zimmermann brings more than 30 years of senior finance and operations leadership across global and private equity–backed distributors. Throughout his career, he has guided multi-billion-dollar enterprises through M&A, integration, and large-scale transformation — consistently building financial frameworks that unlock sustainable growth.

His career highlights include:

• Chief Financial Officer, Envoy Solutions (a subsidiary of FEMSA (Fomento Económico Mexicano, S,A.B. de C.V.)– Led finance strategy during a period of rapid national consolidation and integration.
• Vice President & CFO, North American Corporation – Oversaw finance, IT, and operations for a specialty distributor and supported its successful acquisition and transition into Envoy Solutions.
• Senior Financial Leadership, Communications Supply Corporation (a WESCO subsidiary) – Partnered with Ali Hasham to build the financial case for proactive inside sales coverage, driving double-digit growth.
• Senior finance leadership roles at ConAgra Brands, Alliant Foodservice, and Fortune Brands.

As an Advisor, Zimmermann will:

• Impose CFO-level discipline on ROI models, proposals, and platform economics.
• Strengthen boardroom credibility, positioning Revenue Optics’ solutions as strategic growth investments.
• Guide operational scale, ensuring the platform grows with Fortune 500 rigor.
• Shape platform expansion, positioning Revenue Optics as the category owner in distribution growth.

“Revenue Optics is not just a consultancy — it’s a modern growth platform,” said Zimmermann. “By embedding financial rigor into sales transformation, we can rewrite how distributors and their investors think about growth. I’m excited to help Ali and the team drive this next era.”

“Matt’s arrival signals the next chapter,” said Ali Hasham, Founder & CEO of Revenue Optics. “He’s been a CFO at scale, he’s operated in PE-backed environments, and he’s partnered with me directly on proving the ROI of inside sales. With his expertise, Revenue Optics gains the operational and financial muscle to match our ambition. This isn’t just consulting — this is building the platform that will define the future of growth in distribution.”

Zimmermann joins a growing bench of senior advisors as Revenue Optics accelerates its multi-engine growth strategy: consulting, recruiting, and platform expansion — with a clear path to category dominance.

About Revenue Optics

Revenue Optics is built by former sales leaders with decades of distribution expertise. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement into one cohesive system. Positioned as Distribution’s Growth Engine, Revenue Optics specializes in inside sales transformation, SDR recruiting, and performance-based consulting—equipping clients with the talent, tools, and operating discipline to modernize their sales models, expand account coverage, and unlock the next era of organic growth.

For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com

Press Release Distributed by PRLog

Source: Revenue Optics

Follow the full story here: https://przen.com/pr/33594860